{"id":13086,"date":"2012-09-20T00:01:55","date_gmt":"2012-09-20T07:01:55","guid":{"rendered":"http:\/\/danoday.com\/blog\/?p=13086"},"modified":"2012-09-19T23:06:04","modified_gmt":"2012-09-20T06:06:04","slug":"att-marketing-lying","status":"publish","type":"post","link":"https:\/\/danoday.com\/blog\/2012\/09\/att-marketing-lying\/","title":{"rendered":"AT&T MARKETING = LYING"},"content":{"rendered":"\"AT&T<\/a>\n

The newest AT&T Yellow Pages appeared on my doorstep the other day.<\/p>\n

At the front of the book, I noticed a full page promoting AT&T’s White Pages: “White Pages advertising complements your Yellow Pages advertising to get you results!”<\/em><\/p>\n

This headline intrigued me: “High Usage”<\/em><\/p>\n

Huh?<\/p>\n

“67% of consumers reference the White Pages on an average of 2.8 times per week.”<\/p><\/blockquote>\n

Huh??<\/p>\n

I searched for and found the source, alongside an asterisk in the smallest font on the page:<\/p>\n

“Yellow and White Pages Usage Study, October 1999.”<\/p><\/blockquote>\n

Hmm. I wonder if White Pages usage has changed during the past 13 years?<\/p>\n

Is This Legal?<\/h3>\n

AT&T’s declaration that “67% of consumers reference the White Pages on an average of 2.8 times per week” is a lie.<\/p>\n

Does that mean AT&T is at risk of legal action by the Federal Trade Commission?<\/p>\n

I dunno. But I’m guessing no, because the page is not identified as an advertisement. The claims are made by the publisher in what probably would be considered “editorial” content.<\/p>\n

Editorial content can be erroneous, false, misleading, dishonest…and it’s none of the FTC’s business.<\/p>\n

If my guess is correct, then:<\/p>\n

1.\u00a0 AT&T lied to the world.<\/p>\n

2.\u00a0 AT&T’s lie is immune to action by the FTC.<\/p>\n

3.\u00a0 AT&T should be ashamed of itself. “Don’t worry, we can’t be prosecuted” does not justify lying in your marketing.<\/p>\n","protected":false},"excerpt":{"rendered":"

The newest AT&T Yellow Pages appeared on my doorstep the other day. At the front of the book, I noticed a full page promoting AT&T’s White Pages: “White Pages advertising complements your Yellow Pages advertising to get you results!” This headline intrigued me: “High Usage” Huh? “67% of consumers reference the White Pages on an […]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-13086","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-uncategorized"},"yoast_head":"\nAT&T MARKETING = LYING - DAN O\u2019DAY TALKS ABOUT RADIO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/danoday.com\/blog\/2012\/09\/att-marketing-lying\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AT&T MARKETING = LYING - DAN O\u2019DAY TALKS ABOUT RADIO\" \/>\n<meta property=\"og:description\" content=\"The newest AT&T Yellow Pages appeared on my doorstep the other day. 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