{"id":13073,"date":"2012-09-18T00:01:53","date_gmt":"2012-09-18T07:01:53","guid":{"rendered":"http:\/\/danoday.com\/blog\/?p=13073"},"modified":"2012-09-17T20:16:36","modified_gmt":"2012-09-18T03:16:36","slug":"radio-programming-fallacies-2","status":"publish","type":"post","link":"https:\/\/danoday.com\/blog\/2012\/09\/radio-programming-fallacies-2\/","title":{"rendered":"FIVE MORE RADIO PROGRAMMING FALLACIES"},"content":{"rendered":"

Recently on this blog I shared Five Radio Programming Fallacies<\/a>.<\/p>\n

Here are five more.<\/p>\n

6.<\/strong> “Don’t say goodbye at the end of your air shift.”<\/em><\/p>\n

The goal is a valid one: not to signal to the listeners that it’s time to leave.<\/p>\n

(Survivors of my Air Personality Plus+<\/a> seminar know I’m referring to the importance of Avoiding Egresses.)<\/p>\n

But if you’ve succeeded in establishing a one-to-one bond with the listener, if suddenly you disappear then you break that bond.<\/p>\n

A good radio show is a conversation with the listener. (Serious, humorous, playful, challenging, contentious \u2014 but a conversation.)<\/p>\n

Imagine you’re sitting on a park bench, engaged in an interesting conversation with someone. You turn your head, look back \u2014 and the person suddenly is gone. A bit jarring, no?<\/p>\n

Still, you can “say goodbye” without saying goodbye.<\/p>\n

You can hand off the show to the next host, in a bit of crosstalk.<\/p>\n

You can promote tomorrow’s show, promote an element of the next jock’s show, and then slip away: “Remember, (Celebrity) will be live in the studio with us tomorrow. Meanwhile, (NEXT JOCK) is here and he’s just dying to give you a pair of tickets to the (Artist) concert….”<\/em><\/p>\n


\n7.<\/strong> ” ‘Actualities’ are very important to a newscast.”<\/em><\/p>\n

I certainly believed it when I was a News Director.<\/p>\n

Why?<\/p>\n

They give the illusion of news.<\/p>\n

And to a radio person, they feel like Radio.<\/p>\n

But reliable research indicates the radio audience just couldn’t care less.<\/p>\n

Newscaster: “We asked Sheriff Jones if any arrests have been made….”<\/p>\n

Sheriff Jones: “No arrests have been made thus far, but we’re working on a number of promising leads.”<\/p><\/blockquote>\n

Most of us were taught to “add audio.”<\/p>\n

But if listeners to a music or entertainment station sit through a newscast, it’s to find out what’s happening in their world.<\/p>\n

Yes, probably in the 1920s it was exciting for listeners to hear politicians’ actual voices. By now the novelty pretty much has worn off.<\/p>\n

Exception: If the new voice adds a deeper layer of emotional impact, then it makes sense to use it.<\/p>\n


\n8.<\/strong> “Because ‘no one listens more than 30 minutes,’ every 30-minute segment should be fully self-contained.”<\/em><\/p>\n

In other words, in any 30-minute period, the listener should hear a microcosm of your entire program. If you have characters, trivia questions, phone calls and music, then within any 30-minute period the listener should hear a character, a trivia question, a phoner and some songs.<\/p>\n

This helps fulfill the 30-minute limit prophecy.<\/p>\n

You don’t want the listener to feel a sense of completion after just 30 minutes. You want the listener to sense that the longer she listens, the more fun she’ll have.<\/p>\n

(Reminds me of another “expert” who was quoted in a trade publication as saying, “Because radio averages 7% of the ad dollar, reps should ask for 7% of the client’s advertising budget.”)<\/em><\/p>\n


\n9.<\/strong> “Imaging = Clever Liners.”<\/em><\/p>\n

Okay, no one actually says that aloud.<\/p>\n

But most radio programmers and producers think “imaging”<\/a> is comprised of two elements: cleverness and production tricks.<\/p>\n

One of my pet peeves is programmers or imaging directors who ask me, “Where can I find some clever liners?”<\/p>\n

Instead they should be asking, “What does our station truly represent? What is the core listener experience that differentiates us from our competitors? And how can we express that in a powerful manner?”<\/p>\n


\n10.<\/strong> “You should put music under everything, for ‘forward momentum’ and to ‘keep it interesting.’ \u201d
\n<\/em><\/p>\n

If you need to put music under something in order to make it interesting, then by definition that “something” is boring. How about making it actually interesting?<\/p>\n

As with news actualities, music should be added to voice only if it increases the emotional impact of the message.<\/p>\n

You don’t create forward momentum by adding music, any more than you add action to a dull movie scene by making lots of quick cuts.<\/p>\n

You create forward momentum by structuring your program (and your station) so that each element organically leads to the next.<\/p>\n","protected":false},"excerpt":{"rendered":"

Recently on this blog I shared Five Radio Programming Fallacies. Here are five more. 6. “Don’t say goodbye at the end of your air shift.” The goal is a valid one: not to signal to the listeners that it’s time to leave. (Survivors of my Air Personality Plus+ seminar know I’m referring to the importance […]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-13073","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-uncategorized"},"yoast_head":"\nFIVE MORE RADIO PROGRAMMING FALLACIES - DAN O\u2019DAY TALKS ABOUT RADIO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/danoday.com\/blog\/2012\/09\/radio-programming-fallacies-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"FIVE MORE RADIO PROGRAMMING FALLACIES - DAN O\u2019DAY TALKS ABOUT RADIO\" \/>\n<meta property=\"og:description\" content=\"Recently on this blog I shared Five Radio Programming Fallacies. 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