{"id":13032,"date":"2012-09-12T00:01:03","date_gmt":"2012-09-12T07:01:03","guid":{"rendered":"http:\/\/danoday.com\/blog\/?p=13032"},"modified":"2012-09-11T20:37:00","modified_gmt":"2012-09-12T03:37:00","slug":"radio-stations-lemonade-moment","status":"publish","type":"post","link":"https:\/\/danoday.com\/blog\/2012\/09\/radio-stations-lemonade-moment\/","title":{"rendered":"WHAT IS YOUR RADIO STATION&#8217;S &#8220;LEMONADE MOMENT&#8221;?"},"content":{"rendered":"<p>I went to three different US Bank branches yesterday.<\/p>\n<p>In the lobby of one of them was this.<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/danoday.com\/blog\/wp-content\/uploads\/2012\/09\/LemonadeMoment.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-13035\" title=\"LemonadeMoment\" src=\"http:\/\/danoday.com\/blog\/wp-content\/uploads\/2012\/09\/LemonadeMoment.jpg\" alt=\"radio marketing tip\" width=\"478\" height=\"244\" \/><\/a><\/p>\n<p>Cold lemonade. Styrofoam cups. Napkins in a cute little holder. And the most inexpensive vase of flowers imaginable.<\/p>\n<p>On a 100-degree day like yesterday, I really appreciated that tiny gesture of thoughtfulness to the bank&#8217;s customers.<\/p>\n<p>What is your radio station&#8217;s (or other employer&#8217;s) &#8220;lemonade moment&#8221; \u2014 that little extra thing you do that makes a listener&#8217;s\/advertiser&#8217;s\/sponsor&#8217;s routine encounter with your company just a wee bit more pleasant?<\/p>\n<p>That little thing you do that they&#8217;re not expecting, that surprises and delights them?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I went to three different US Bank branches yesterday. In the lobby of one of them was this. Cold lemonade. Styrofoam cups. Napkins in a cute little holder. And the most inexpensive vase of flowers imaginable. On a 100-degree day like yesterday, I really appreciated that tiny gesture of thoughtfulness to the bank&#8217;s customers. What [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-13032","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-uncategorized"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>WHAT IS YOUR RADIO STATION&#039;S &quot;LEMONADE MOMENT&quot;? - DAN O\u2019DAY TALKS ABOUT RADIO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/danoday.com\/blog\/2012\/09\/radio-stations-lemonade-moment\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"WHAT IS YOUR RADIO STATION&#039;S &quot;LEMONADE MOMENT&quot;? - DAN O\u2019DAY TALKS ABOUT RADIO\" \/>\n<meta property=\"og:description\" content=\"I went to three different US Bank branches yesterday. In the lobby of one of them was this. Cold lemonade. Styrofoam cups. Napkins in a cute little holder. And the most inexpensive vase of flowers imaginable. On a 100-degree day like yesterday, I really appreciated that tiny gesture of thoughtfulness to the bank&#8217;s customers. What [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/danoday.com\/blog\/2012\/09\/radio-stations-lemonade-moment\/\" \/>\n<meta property=\"og:site_name\" content=\"DAN O\u2019DAY TALKS ABOUT RADIO\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DanODayRadio\" \/>\n<meta property=\"article:published_time\" content=\"2012-09-12T07:01:03+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/danoday.com\/blog\/wp-content\/uploads\/2012\/09\/LemonadeMoment.jpg\" \/>\n<meta name=\"author\" content=\"Dan O&#039;Day\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Dan_ODay\" \/>\n<meta name=\"twitter:site\" content=\"@Dan_ODay\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dan O&#039;Day\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2012\\\/09\\\/radio-stations-lemonade-moment\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2012\\\/09\\\/radio-stations-lemonade-moment\\\/\"},\"author\":{\"name\":\"Dan O'Day\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/#\\\/schema\\\/person\\\/afe504342187ed9676675802d9c9b19c\"},\"headline\":\"WHAT IS YOUR RADIO STATION&#8217;S &#8220;LEMONADE MOMENT&#8221;?\",\"datePublished\":\"2012-09-12T07:01:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2012\\\/09\\\/radio-stations-lemonade-moment\\\/\"},\"wordCount\":108,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2012\\\/09\\\/radio-stations-lemonade-moment\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/danoday.com\\\/blog\\\/wp-content\\\/uploads\\\/2012\\\/09\\\/LemonadeMoment.jpg\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/danoday.com\\\/blog\\\/2012\\\/09\\\/radio-stations-lemonade-moment\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2012\\\/09\\\/radio-stations-lemonade-moment\\\/\",\"url\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2012\\\/09\\\/radio-stations-lemonade-moment\\\/\",\"name\":\"WHAT IS YOUR RADIO STATION'S \\\"LEMONADE MOMENT\\\"? - DAN O\u2019DAY TALKS ABOUT RADIO\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2012\\\/09\\\/radio-stations-lemonade-moment\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2012\\\/09\\\/radio-stations-lemonade-moment\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/danoday.com\\\/blog\\\/wp-content\\\/uploads\\\/2012\\\/09\\\/LemonadeMoment.jpg\",\"datePublished\":\"2012-09-12T07:01:03+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/#\\\/schema\\\/person\\\/afe504342187ed9676675802d9c9b19c\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2012\\\/09\\\/radio-stations-lemonade-moment\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/danoday.com\\\/blog\\\/2012\\\/09\\\/radio-stations-lemonade-moment\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2012\\\/09\\\/radio-stations-lemonade-moment\\\/#primaryimage\",\"url\":\"http:\\\/\\\/danoday.com\\\/blog\\\/wp-content\\\/uploads\\\/2012\\\/09\\\/LemonadeMoment.jpg\",\"contentUrl\":\"http:\\\/\\\/danoday.com\\\/blog\\\/wp-content\\\/uploads\\\/2012\\\/09\\\/LemonadeMoment.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2012\\\/09\\\/radio-stations-lemonade-moment\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/danoday.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"WHAT IS YOUR RADIO STATION&#8217;S &#8220;LEMONADE MOMENT&#8221;?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/danoday.com\\\/blog\\\/\",\"name\":\"DAN O\u2019DAY TALKS ABOUT RADIO\",\"description\":\"Straight talk about radio programming, radio advertising, radio production...Well, you get the idea.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/danoday.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/#\\\/schema\\\/person\\\/afe504342187ed9676675802d9c9b19c\",\"name\":\"Dan O'Day\",\"url\":\"https:\\\/\\\/danoday.com\\\/blog\\\/author\\\/assistant\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"WHAT IS YOUR RADIO STATION'S \"LEMONADE MOMENT\"? - DAN O\u2019DAY TALKS ABOUT RADIO","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/danoday.com\/blog\/2012\/09\/radio-stations-lemonade-moment\/","og_locale":"en_US","og_type":"article","og_title":"WHAT IS YOUR RADIO STATION'S \"LEMONADE MOMENT\"? - DAN O\u2019DAY TALKS ABOUT RADIO","og_description":"I went to three different US Bank branches yesterday. In the lobby of one of them was this. Cold lemonade. Styrofoam cups. Napkins in a cute little holder. And the most inexpensive vase of flowers imaginable. On a 100-degree day like yesterday, I really appreciated that tiny gesture of thoughtfulness to the bank&#8217;s customers. What [&hellip;]","og_url":"https:\/\/danoday.com\/blog\/2012\/09\/radio-stations-lemonade-moment\/","og_site_name":"DAN O\u2019DAY TALKS ABOUT RADIO","article_publisher":"https:\/\/www.facebook.com\/DanODayRadio","article_published_time":"2012-09-12T07:01:03+00:00","og_image":[{"url":"http:\/\/danoday.com\/blog\/wp-content\/uploads\/2012\/09\/LemonadeMoment.jpg","type":"","width":"","height":""}],"author":"Dan O'Day","twitter_card":"summary_large_image","twitter_creator":"@Dan_ODay","twitter_site":"@Dan_ODay","twitter_misc":{"Written by":"Dan O'Day","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/danoday.com\/blog\/2012\/09\/radio-stations-lemonade-moment\/#article","isPartOf":{"@id":"https:\/\/danoday.com\/blog\/2012\/09\/radio-stations-lemonade-moment\/"},"author":{"name":"Dan O'Day","@id":"https:\/\/danoday.com\/blog\/#\/schema\/person\/afe504342187ed9676675802d9c9b19c"},"headline":"WHAT IS YOUR RADIO STATION&#8217;S &#8220;LEMONADE MOMENT&#8221;?","datePublished":"2012-09-12T07:01:03+00:00","mainEntityOfPage":{"@id":"https:\/\/danoday.com\/blog\/2012\/09\/radio-stations-lemonade-moment\/"},"wordCount":108,"commentCount":0,"image":{"@id":"https:\/\/danoday.com\/blog\/2012\/09\/radio-stations-lemonade-moment\/#primaryimage"},"thumbnailUrl":"http:\/\/danoday.com\/blog\/wp-content\/uploads\/2012\/09\/LemonadeMoment.jpg","inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/danoday.com\/blog\/2012\/09\/radio-stations-lemonade-moment\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/danoday.com\/blog\/2012\/09\/radio-stations-lemonade-moment\/","url":"https:\/\/danoday.com\/blog\/2012\/09\/radio-stations-lemonade-moment\/","name":"WHAT IS YOUR RADIO STATION'S \"LEMONADE MOMENT\"? - DAN O\u2019DAY TALKS ABOUT RADIO","isPartOf":{"@id":"https:\/\/danoday.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/danoday.com\/blog\/2012\/09\/radio-stations-lemonade-moment\/#primaryimage"},"image":{"@id":"https:\/\/danoday.com\/blog\/2012\/09\/radio-stations-lemonade-moment\/#primaryimage"},"thumbnailUrl":"http:\/\/danoday.com\/blog\/wp-content\/uploads\/2012\/09\/LemonadeMoment.jpg","datePublished":"2012-09-12T07:01:03+00:00","author":{"@id":"https:\/\/danoday.com\/blog\/#\/schema\/person\/afe504342187ed9676675802d9c9b19c"},"breadcrumb":{"@id":"https:\/\/danoday.com\/blog\/2012\/09\/radio-stations-lemonade-moment\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/danoday.com\/blog\/2012\/09\/radio-stations-lemonade-moment\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/danoday.com\/blog\/2012\/09\/radio-stations-lemonade-moment\/#primaryimage","url":"http:\/\/danoday.com\/blog\/wp-content\/uploads\/2012\/09\/LemonadeMoment.jpg","contentUrl":"http:\/\/danoday.com\/blog\/wp-content\/uploads\/2012\/09\/LemonadeMoment.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/danoday.com\/blog\/2012\/09\/radio-stations-lemonade-moment\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/danoday.com\/blog\/"},{"@type":"ListItem","position":2,"name":"WHAT IS YOUR RADIO STATION&#8217;S &#8220;LEMONADE MOMENT&#8221;?"}]},{"@type":"WebSite","@id":"https:\/\/danoday.com\/blog\/#website","url":"https:\/\/danoday.com\/blog\/","name":"DAN O\u2019DAY TALKS ABOUT RADIO","description":"Straight talk about radio programming, radio advertising, radio production...Well, you get the idea.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/danoday.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/danoday.com\/blog\/#\/schema\/person\/afe504342187ed9676675802d9c9b19c","name":"Dan O'Day","url":"https:\/\/danoday.com\/blog\/author\/assistant\/"}]}},"_links":{"self":[{"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/posts\/13032","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/comments?post=13032"}],"version-history":[{"count":7,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/posts\/13032\/revisions"}],"predecessor-version":[{"id":13040,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/posts\/13032\/revisions\/13040"}],"wp:attachment":[{"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/media?parent=13032"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/categories?post=13032"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/tags?post=13032"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}