{"id":130,"date":"2008-10-14T00:05:00","date_gmt":"2008-10-14T07:05:00","guid":{"rendered":"http:\/\/danoday.com\/blogWORDPRESS\/2008\/10\/14\/dustin-hoffman-demonstrates-dan-oday-advertising-principle\/"},"modified":"2008-10-14T00:05:00","modified_gmt":"2008-10-14T07:05:00","slug":"dustin-hoffman-demonstrates-dan-oday-advertising-principle","status":"publish","type":"post","link":"https:\/\/danoday.com\/blog\/2008\/10\/dustin-hoffman-demonstrates-dan-oday-advertising-principle\/","title":{"rendered":"DUSTIN HOFFMAN DEMONSTRATES DAN O&#8217;DAY ADVERTISING PRINCIPLE"},"content":{"rendered":"<p><\/p>\n<p>I&#8217;ve been looking for a copy of this for years. I remember the commercial from when it originally aired \u2014 which was before anyone ever heard of Dustin Hoffman. (Okay, anyone outside of the world of Off Broadway theatre, where he was considered a genius.)<\/p>\n<p>In my <span style=\"font-style: italic;\">Hypnotic Advertising<\/span> seminar, I teach the value of what I call &#8220;Anticipatory Surprise&#8221;: The first time you experience the commercial, it&#8217;s a surprise. Afterward, each time you hear (or in this case, see) the spot you gleefully anticipate that surprising moment.<\/p>\n<p>I also point out that the enjoyment is not of the surprise itself but rather of the moment immediately <span style=\"font-weight: bold;\">before<\/span> the character reacts. I think you&#8217;ll see what I mean the second time you watch this. (Sorry about the poor quality. But after all these years of searching, I&#8217;ll settle for this until I find a better version.)<\/p>\n<\/p>\n<p><center><object height=\"344\" width=\"425\"><param name=\"movie\" value=\"http:\/\/www.youtube.com\/v\/P5SM1yot428&amp;hl=en&amp;fs=1\"><\/param><param name=\"allowFullScreen\" value=\"true\"><embed src=\"http:\/\/www.youtube.com\/v\/P5SM1yot428&amp;hl=en&amp;fs=1\" type=\"application\/x-shockwave-flash\" allowfullscreen=\"true\" height=\"344\" width=\"425\"><\/embed><\/param><\/object><\/center><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I&#8217;ve been looking for a copy of this for years. I remember the commercial from when it originally aired \u2014 which was before anyone ever heard of Dustin Hoffman. (Okay, anyone outside of the world of Off Broadway theatre, where he was considered a genius.) In my Hypnotic Advertising seminar, I teach the value of [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15,14],"tags":[],"class_list":{"0":"post-130","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-advertising","7":"category-video"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>DUSTIN HOFFMAN DEMONSTRATES DAN O&#039;DAY ADVERTISING PRINCIPLE - DAN O\u2019DAY TALKS ABOUT RADIO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/danoday.com\/blog\/2008\/10\/dustin-hoffman-demonstrates-dan-oday-advertising-principle\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DUSTIN HOFFMAN DEMONSTRATES DAN O&#039;DAY ADVERTISING PRINCIPLE - DAN O\u2019DAY TALKS ABOUT RADIO\" \/>\n<meta property=\"og:description\" content=\"I&#8217;ve been looking for a copy of this for years. 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