{"id":12924,"date":"2012-07-17T00:01:05","date_gmt":"2012-07-17T07:01:05","guid":{"rendered":"http:\/\/danoday.com\/blog\/?p=12924"},"modified":"2012-07-16T21:25:51","modified_gmt":"2012-07-17T04:25:51","slug":"bad-radio-advertising","status":"publish","type":"post","link":"https:\/\/danoday.com\/blog\/2012\/07\/bad-radio-advertising\/","title":{"rendered":"BAD RADIO ADVERTISING…AND WHOM TO BLAME"},"content":{"rendered":"

In response to yesterday’s Radio Commercial Smackdown<\/a>, Tom Fricke<\/strong><\/span> wrote:<\/p>\n

How do we get your message to these idiotic ad agencies? I\u2019m almost certain everyone reading your blog is in complete agreement that this spot does everything wrong. Yet, it will air unquestioned on hundreds of radio stations with little consequence.<\/p>\n

Us guys working in the trenches of the production room totally get your message and cheer it openly. But we\u2019re not the ones who need this message; it needs to be heard by the ad agencies who continually churn this tripe for radio. Radio is powerless to do anything about it, except watch the ongoing trend of listeners not caring about what they hear on the radio.<\/p><\/blockquote>\n

Radio stations could<\/strong> do something about it:<\/p>\n

They could start giving a damn about producing profitable results for advertisers.<\/p>\n

They could provide real training to their employees who write and produce radio commercials.<\/p>\n

They could have at least one fulltime copywriter, well educated in radio advertising and well compensated.<\/p>\n

They could create and enforce standards.<\/p>\n

They could….Well, I’ve been saying all this for too many years now.<\/p>\n

But the ad agencies that churn out that kind of crap are not<\/strong> going to get it, because they have no incentive. They don’t get paid for performance. They get a percentage of the buy.<\/p>\n

And when the radio campaign doesn’t deliver a positive Return On Investment, the agencies:<\/p>\n

1.\u00a0 Blame radio.<\/p>\n

2.\u00a0 Tell the clients, “It’s not supposed<\/strong> to produce results. It’s a branding<\/strong> campaign!”<\/p>\n","protected":false},"excerpt":{"rendered":"

In response to yesterday’s Radio Commercial Smackdown, Tom Fricke wrote: How do we get your message to these idiotic ad agencies? I\u2019m almost certain everyone reading your blog is in complete agreement that this spot does everything wrong. Yet, it will air unquestioned on hundreds of radio stations with little consequence. Us guys working in […]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-12924","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-uncategorized"},"yoast_head":"\nBAD RADIO ADVERTISING...AND WHOM TO BLAME - DAN O\u2019DAY TALKS ABOUT RADIO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/danoday.com\/blog\/2012\/07\/bad-radio-advertising\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BAD RADIO ADVERTISING...AND WHOM TO BLAME - DAN O\u2019DAY TALKS ABOUT RADIO\" \/>\n<meta property=\"og:description\" content=\"In response to yesterday’s Radio Commercial Smackdown, Tom Fricke wrote: How do we get your message to these idiotic ad agencies? I\u2019m almost certain everyone reading your blog is in complete agreement that this spot does everything wrong. Yet, it will air unquestioned on hundreds of radio stations with little consequence. Us guys working in […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/danoday.com\/blog\/2012\/07\/bad-radio-advertising\/\" \/>\n<meta property=\"og:site_name\" content=\"DAN O\u2019DAY TALKS ABOUT RADIO\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DanODayRadio\" \/>\n<meta property=\"article:published_time\" content=\"2012-07-17T07:01:05+00:00\" \/>\n<meta name=\"author\" content=\"Dan O'Day\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Dan_ODay\" \/>\n<meta name=\"twitter:site\" content=\"@Dan_ODay\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dan O'Day\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2012\\\/07\\\/bad-radio-advertising\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2012\\\/07\\\/bad-radio-advertising\\\/\"},\"author\":{\"name\":\"Dan O'Day\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/#\\\/schema\\\/person\\\/afe504342187ed9676675802d9c9b19c\"},\"headline\":\"BAD RADIO ADVERTISING…AND WHOM TO BLAME\",\"datePublished\":\"2012-07-17T07:01:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2012\\\/07\\\/bad-radio-advertising\\\/\"},\"wordCount\":259,\"commentCount\":0,\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/danoday.com\\\/blog\\\/2012\\\/07\\\/bad-radio-advertising\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2012\\\/07\\\/bad-radio-advertising\\\/\",\"url\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2012\\\/07\\\/bad-radio-advertising\\\/\",\"name\":\"BAD RADIO ADVERTISING...AND WHOM TO BLAME - DAN O\u2019DAY TALKS ABOUT RADIO\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/#website\"},\"datePublished\":\"2012-07-17T07:01:05+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/#\\\/schema\\\/person\\\/afe504342187ed9676675802d9c9b19c\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2012\\\/07\\\/bad-radio-advertising\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/danoday.com\\\/blog\\\/2012\\\/07\\\/bad-radio-advertising\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2012\\\/07\\\/bad-radio-advertising\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/danoday.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"BAD RADIO ADVERTISING…AND WHOM TO BLAME\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/danoday.com\\\/blog\\\/\",\"name\":\"DAN O\u2019DAY TALKS ABOUT RADIO\",\"description\":\"Straight talk about radio programming, radio advertising, radio production...Well, you get the idea.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/danoday.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/#\\\/schema\\\/person\\\/afe504342187ed9676675802d9c9b19c\",\"name\":\"Dan O'Day\",\"url\":\"https:\\\/\\\/danoday.com\\\/blog\\\/author\\\/assistant\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"BAD RADIO ADVERTISING...AND WHOM TO BLAME - DAN O\u2019DAY TALKS ABOUT RADIO","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/danoday.com\/blog\/2012\/07\/bad-radio-advertising\/","og_locale":"en_US","og_type":"article","og_title":"BAD RADIO ADVERTISING...AND WHOM TO BLAME - DAN O\u2019DAY TALKS ABOUT RADIO","og_description":"In response to yesterday’s Radio Commercial Smackdown, Tom Fricke wrote: How do we get your message to these idiotic ad agencies? I\u2019m almost certain everyone reading your blog is in complete agreement that this spot does everything wrong. Yet, it will air unquestioned on hundreds of radio stations with little consequence. Us guys working in […]","og_url":"https:\/\/danoday.com\/blog\/2012\/07\/bad-radio-advertising\/","og_site_name":"DAN O\u2019DAY TALKS ABOUT RADIO","article_publisher":"https:\/\/www.facebook.com\/DanODayRadio","article_published_time":"2012-07-17T07:01:05+00:00","author":"Dan O'Day","twitter_card":"summary_large_image","twitter_creator":"@Dan_ODay","twitter_site":"@Dan_ODay","twitter_misc":{"Written by":"Dan O'Day","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/danoday.com\/blog\/2012\/07\/bad-radio-advertising\/#article","isPartOf":{"@id":"https:\/\/danoday.com\/blog\/2012\/07\/bad-radio-advertising\/"},"author":{"name":"Dan O'Day","@id":"https:\/\/danoday.com\/blog\/#\/schema\/person\/afe504342187ed9676675802d9c9b19c"},"headline":"BAD RADIO ADVERTISING…AND WHOM TO BLAME","datePublished":"2012-07-17T07:01:05+00:00","mainEntityOfPage":{"@id":"https:\/\/danoday.com\/blog\/2012\/07\/bad-radio-advertising\/"},"wordCount":259,"commentCount":0,"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/danoday.com\/blog\/2012\/07\/bad-radio-advertising\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/danoday.com\/blog\/2012\/07\/bad-radio-advertising\/","url":"https:\/\/danoday.com\/blog\/2012\/07\/bad-radio-advertising\/","name":"BAD RADIO ADVERTISING...AND WHOM TO BLAME - DAN O\u2019DAY TALKS ABOUT RADIO","isPartOf":{"@id":"https:\/\/danoday.com\/blog\/#website"},"datePublished":"2012-07-17T07:01:05+00:00","author":{"@id":"https:\/\/danoday.com\/blog\/#\/schema\/person\/afe504342187ed9676675802d9c9b19c"},"breadcrumb":{"@id":"https:\/\/danoday.com\/blog\/2012\/07\/bad-radio-advertising\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/danoday.com\/blog\/2012\/07\/bad-radio-advertising\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/danoday.com\/blog\/2012\/07\/bad-radio-advertising\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/danoday.com\/blog\/"},{"@type":"ListItem","position":2,"name":"BAD RADIO ADVERTISING…AND WHOM TO BLAME"}]},{"@type":"WebSite","@id":"https:\/\/danoday.com\/blog\/#website","url":"https:\/\/danoday.com\/blog\/","name":"DAN O\u2019DAY TALKS ABOUT RADIO","description":"Straight talk about radio programming, radio advertising, radio production...Well, you get the idea.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/danoday.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/danoday.com\/blog\/#\/schema\/person\/afe504342187ed9676675802d9c9b19c","name":"Dan O'Day","url":"https:\/\/danoday.com\/blog\/author\/assistant\/"}]}},"_links":{"self":[{"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/posts\/12924","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/comments?post=12924"}],"version-history":[{"count":7,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/posts\/12924\/revisions"}],"predecessor-version":[{"id":12931,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/posts\/12924\/revisions\/12931"}],"wp:attachment":[{"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/media?parent=12924"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/categories?post=12924"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/tags?post=12924"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}