{"id":12875,"date":"2012-06-18T00:01:44","date_gmt":"2012-06-18T07:01:44","guid":{"rendered":"http:\/\/danoday.com\/blog\/?p=12875"},"modified":"2012-06-17T20:06:42","modified_gmt":"2012-06-18T03:06:42","slug":"la-costa-radio-commercial","status":"publish","type":"post","link":"https:\/\/danoday.com\/blog\/2012\/06\/la-costa-radio-commercial\/","title":{"rendered":"MONDAY RADIO COMMERCIAL SMACKDOWN: La Costa Resort & Spa"},"content":{"rendered":"

The opening line of a radio commercial<\/a> is the commercial for the commercial. It’s the one opportunity to attract the attention of the targeted listener.<\/p>\n

Does the opening line of this spot grab your attention?<\/p>\n

<\/object><\/p>\n

The people who created this radio advertisement brainstormed, and the best way they could come up with to begin the spot was to declare that the advertiser “is sporting a $50 million redesign that you have to see to believe”?<\/em><\/p>\n

And the rest of it….<\/p>\n

\n

“Splash with your family on exhilarating water slides”??<\/em><\/p>\n<\/blockquote>\n

Let me guess: The original radio copywriting<\/a> was done in some other language, and then they used Google Translate for the English version.<\/p>\n

“Say, honey! Let’s take the family to La Costa Resort & Spa, where we can splash on their exhilarating water slides!”<\/em><\/p>\n

And the voice over performance. Do you hear even a hint of “exhilaration”? Or a hint of “relaxation” when she mentions the pool?<\/p>\n

And the copywriter invites the listener to “discover the nation’s #1 wellness spa and so much more.”<\/em><\/p>\n

At least La Costa doesn’t need to worry about listeners becoming bored or confused by that commercial. That 15-second spot will sail past them like so much white noise.<\/p>\n","protected":false},"excerpt":{"rendered":"

The opening line of a radio commercial is the commercial for the commercial. It’s the one opportunity to attract the attention of the targeted listener. Does the opening line of this spot grab your attention? The people who created this radio advertisement brainstormed, and the best way they could come up with to begin the […]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-12875","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-uncategorized"},"yoast_head":"\nMONDAY RADIO COMMERCIAL SMACKDOWN: La Costa Resort & Spa - DAN O\u2019DAY TALKS ABOUT RADIO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/danoday.com\/blog\/2012\/06\/la-costa-radio-commercial\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MONDAY RADIO COMMERCIAL SMACKDOWN: La Costa Resort & Spa - DAN O\u2019DAY TALKS ABOUT RADIO\" \/>\n<meta property=\"og:description\" content=\"The opening line of a radio commercial is the commercial for the commercial. 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