{"id":12641,"date":"2012-05-28T00:01:51","date_gmt":"2012-05-28T07:01:51","guid":{"rendered":"http:\/\/danoday.com\/blog\/?p=12641"},"modified":"2012-05-27T23:59:07","modified_gmt":"2012-05-28T06:59:07","slug":"pechanga-radio-commercial","status":"publish","type":"post","link":"https:\/\/danoday.com\/blog\/2012\/05\/pechanga-radio-commercial\/","title":{"rendered":"MONDAY RADIO COMMERCIAL SMACKDOWN: Pechanga Resort & Casino"},"content":{"rendered":"

One of these days, the people who write commercials that air on major Los Angeles radio stations will learn:<\/p>\n

The opening line of a radio commercial is the commercial for the commercial.<\/p>\n

It’s your one opportunity to grab the attention of the targeted listener.<\/p>\n

Check out the opening line of this radio ad:<\/p>\n

<\/object><\/p>\n

Would you like to guess how many times in the history of the world one person has said to another, “You know what I’m looking for? A place where the options are limitless!”<\/em><\/p>\n

That opening line is, in a word, idiotic.<\/p>\n

While it may not be possible for the commercial to get any worse, it certainly doesn’t get any better.<\/p>\n

Unless the spot promotes The Amazing Jonathan, no competent copywriter would say “amazing” \u2014 “The amazing spa.” “The amazing selection.” “The amazing _____.”<\/em><\/p>\n

“Golf course? Whaddaya mean?”<\/p>\n

(SFX: HITTING GOLF BALL)<\/p>\n

“Oh, now<\/strong> I understand! Thanks for explaining that mystifying phrase.”<\/p><\/blockquote>\n

Another mark of an amateur copywriter: Using the word “experience” as a verb:<\/p>\n

“Experience excitement.”<\/p><\/blockquote>\n

Yeah, that’s great. You found a way to make the word “excitement” boring.<\/p>\n

Y’know, we all should get into the casino business. Obviously they have money to waste, month after month after month.<\/p>\n","protected":false},"excerpt":{"rendered":"

One of these days, the people who write commercials that air on major Los Angeles radio stations will learn: The opening line of a radio commercial is the commercial for the commercial. It’s your one opportunity to grab the attention of the targeted listener. Check out the opening line of this radio ad: Would you […]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-12641","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-uncategorized"},"yoast_head":"\nMONDAY RADIO COMMERCIAL SMACKDOWN: Pechanga Resort & Casino - DAN O\u2019DAY TALKS ABOUT RADIO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/danoday.com\/blog\/2012\/05\/pechanga-radio-commercial\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MONDAY RADIO COMMERCIAL SMACKDOWN: Pechanga Resort & Casino - DAN O\u2019DAY TALKS ABOUT RADIO\" \/>\n<meta property=\"og:description\" content=\"One of these days, the people who write commercials that air on major Los Angeles radio stations will learn: The opening line of a radio commercial is the commercial for the commercial. 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