{"id":12636,"date":"2012-05-21T00:01:03","date_gmt":"2012-05-21T07:01:03","guid":{"rendered":"http:\/\/danoday.com\/blog\/?p=12636"},"modified":"2012-05-20T17:52:34","modified_gmt":"2012-05-21T00:52:34","slug":"ralphs-radio-commercial","status":"publish","type":"post","link":"https:\/\/danoday.com\/blog\/2012\/05\/ralphs-radio-commercial\/","title":{"rendered":"MONDAY RADIO COMMERCIAL SMACKDOWN: Ralphs Supermarket"},"content":{"rendered":"<p>The opening line of this commercial is promising.<\/p>\n<p>As an experiment, stop the audio player after the ad&#8217;s first sentence. Then imagine what kinds of information you&#8217;ll learn during the rest of the commercial.<\/p>\n<p style=\"text-align: center;\">\n<object type=\"application\/x-shockwave-flash\" data=\"http:\/\/www.siteproweb.com\/player\/audioplayer.swf\" width=\"260\" height=\"24\" id=\"audioplayer1\"><param name=\"movie\" value=\"http:\/\/www.trafficgeyser.net\/player\/audioplayer.swf\"><\/param><param name=\"FlashVars\" value=\"playerID=1&amp;autostart=no&amp;bg=0xf8f8f8&amp;leftbg=0xeeeeee&amp;lefticon=0x666666&amp;rightbg=0xcccccc&amp;rightbghover=0x999999&amp;righticon=0x666666&amp;righticonhover=0xFFFFFF&amp;text=0x666666&amp;slider=0x666666&amp;track=0xFFFFFF&amp;border=0x666666&amp;loader=0x9FFFB8&amp;soundFile=http%3A%2F%2Fdanoday.com%2Fblogaudio%2FRalphs.mp3\"><\/param><param name=\"quality\" value=\"high\"><\/param><param name=\"menu\" value=\"false\"><\/param><param name=\"bgcolor\" value=\"#FFFFFF\"><\/param><\/object><\/p>\n<p>You played just the first line, right? Okay, now play the rest of the radio commercial.<\/p>\n<p>The opening line promises to share some &#8220;amazing&#8221; information with us regarding the amount of food our family goes through in a single day.<\/p>\n<p>Okay, I&#8217;m intrigued.<\/p>\n<p>Is it X number of calories, which converts to enough electricity to power Y number of light bulbs for Z hours?<\/p>\n<p>Is it twice as much as the amount of food a typical American family consumed two generations ago?<\/p>\n<p>Here&#8217;s the &#8220;amazing&#8221; information: Our family has breakfast, lunch, dinner, and snacks.<\/p>\n<p>Wow. Who knew?<\/p>\n<p><strong>Hint:<\/strong> An insipid, inane opening line does not encourage the audience to keep listening. Which is why so few of them ever will hear the rest of that commercial.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The opening line of this commercial is promising. As an experiment, stop the audio player after the ad&#8217;s first sentence. Then imagine what kinds of information you&#8217;ll learn during the rest of the commercial. You played just the first line, right? Okay, now play the rest of the radio commercial. The opening line promises to [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-12636","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-uncategorized"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>MONDAY RADIO COMMERCIAL SMACKDOWN: Ralphs Supermarket - DAN O\u2019DAY TALKS ABOUT RADIO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/danoday.com\/blog\/2012\/05\/ralphs-radio-commercial\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MONDAY RADIO COMMERCIAL SMACKDOWN: Ralphs Supermarket - DAN O\u2019DAY TALKS ABOUT RADIO\" \/>\n<meta property=\"og:description\" content=\"The opening line of this commercial is promising. 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