Radio people can be so myopic.<\/p>\n
A while ago, in response to my critique of a radio commercial, someone posted a comment on this blog:<\/p>\n
“Why waste time on this subject? Nobody listens to radio commercials anyway.”<\/p><\/blockquote>\n
“Nobody listens to radio commercials”<\/em> is the symptom, not the disease.<\/p>\n
The disease is:<\/p>\n
“Most radio commercials aren’t worthy of the attention of the radio audience….So most people don’t pay attention to most radio advertisements.”<\/em><\/p>\n
Someone else responded to my statement that radio personalities should identify themselves frequently on-air:<\/p>\n
“Nobody cares what the DJ’s name is in the first place.”<\/p><\/blockquote>\n
If you have a radio host (not just a robotic time\/temp\/backsell “announcer”), that person’s job is to establish a human connection with the listener.<\/p>\n
Individual “names” are not a natural phenomenon; they are an invention of human beings. “Names” are a social tool used to help maintain and manage relationships.<\/p>\n
When listeners form a bond with a particular radio host, they want<\/strong> to know that person’s name.<\/p>\n
If listeners perceive the jock only as a disembodied voice and not as a person, then it probably doesn’t even occur to them that that voice has<\/strong> a name.<\/p>\n
And that’s a symptom of bad programming…not the disease.<\/p>\n","protected":false},"excerpt":{"rendered":"
Radio people can be so myopic. A while ago, in response to my critique of a radio commercial, someone posted a comment on this blog: “Why waste time on this subject? Nobody listens to radio commercials anyway.” “Nobody listens to radio commercials” is the symptom, not the disease. The disease is: “Most radio commercials aren’t […]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-12606","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-uncategorized"},"yoast_head":"\n
RADIO PROGRAMMING & RADIO ADVERTISING: Don't Confuse The Symptom With The Disease - DAN O\u2019DAY TALKS ABOUT RADIO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/danoday.com\/blog\/2012\/05\/radio-programming-advertising\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"RADIO PROGRAMMING & RADIO ADVERTISING: Don't Confuse The Symptom With The Disease - DAN O\u2019DAY TALKS ABOUT RADIO\" \/>\n<meta property=\"og:description\" content=\"Radio people can be so myopic. A while ago, in response to my critique of a radio commercial, someone posted a comment on this blog: “Why waste time on this subject? Nobody listens to radio commercials anyway.” “Nobody listens to radio commercials” is the symptom, not the disease. The disease is: “Most radio commercials aren’t […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/danoday.com\/blog\/2012\/05\/radio-programming-advertising\/\" \/>\n<meta property=\"og:site_name\" content=\"DAN O\u2019DAY TALKS ABOUT RADIO\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DanODayRadio\" \/>\n<meta property=\"article:published_time\" content=\"2012-05-17T07:06:13+00:00\" \/>\n<meta name=\"author\" content=\"Dan O'Day\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Dan_ODay\" \/>\n<meta name=\"twitter:site\" content=\"@Dan_ODay\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dan O'Day\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2012\\\/05\\\/radio-programming-advertising\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2012\\\/05\\\/radio-programming-advertising\\\/\"},\"author\":{\"name\":\"Dan O'Day\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/#\\\/schema\\\/person\\\/afe504342187ed9676675802d9c9b19c\"},\"headline\":\"RADIO PROGRAMMING & RADIO ADVERTISING: Don’t Confuse The Symptom With The Disease\",\"datePublished\":\"2012-05-17T07:06:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2012\\\/05\\\/radio-programming-advertising\\\/\"},\"wordCount\":217,\"commentCount\":6,\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/danoday.com\\\/blog\\\/2012\\\/05\\\/radio-programming-advertising\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2012\\\/05\\\/radio-programming-advertising\\\/\",\"url\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2012\\\/05\\\/radio-programming-advertising\\\/\",\"name\":\"RADIO PROGRAMMING & RADIO ADVERTISING: Don't Confuse The Symptom With The Disease - DAN O\u2019DAY TALKS ABOUT RADIO\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/#website\"},\"datePublished\":\"2012-05-17T07:06:13+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/#\\\/schema\\\/person\\\/afe504342187ed9676675802d9c9b19c\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2012\\\/05\\\/radio-programming-advertising\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/danoday.com\\\/blog\\\/2012\\\/05\\\/radio-programming-advertising\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2012\\\/05\\\/radio-programming-advertising\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/danoday.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"RADIO PROGRAMMING & RADIO ADVERTISING: Don’t Confuse The Symptom With The Disease\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/danoday.com\\\/blog\\\/\",\"name\":\"DAN O\u2019DAY TALKS ABOUT RADIO\",\"description\":\"Straight talk about radio programming, radio advertising, radio production...Well, you get the idea.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/danoday.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/#\\\/schema\\\/person\\\/afe504342187ed9676675802d9c9b19c\",\"name\":\"Dan O'Day\",\"url\":\"https:\\\/\\\/danoday.com\\\/blog\\\/author\\\/assistant\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"RADIO PROGRAMMING & RADIO ADVERTISING: Don't Confuse The Symptom With The Disease - DAN O\u2019DAY TALKS ABOUT RADIO","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/danoday.com\/blog\/2012\/05\/radio-programming-advertising\/","og_locale":"en_US","og_type":"article","og_title":"RADIO PROGRAMMING & RADIO ADVERTISING: Don't Confuse The Symptom With The Disease - DAN O\u2019DAY TALKS ABOUT RADIO","og_description":"Radio people can be so myopic. A while ago, in response to my critique of a radio commercial, someone posted a comment on this blog: “Why waste time on this subject? Nobody listens to radio commercials anyway.” “Nobody listens to radio commercials” is the symptom, not the disease. The disease is: “Most radio commercials aren’t […]","og_url":"https:\/\/danoday.com\/blog\/2012\/05\/radio-programming-advertising\/","og_site_name":"DAN O\u2019DAY TALKS ABOUT RADIO","article_publisher":"https:\/\/www.facebook.com\/DanODayRadio","article_published_time":"2012-05-17T07:06:13+00:00","author":"Dan O'Day","twitter_card":"summary_large_image","twitter_creator":"@Dan_ODay","twitter_site":"@Dan_ODay","twitter_misc":{"Written by":"Dan O'Day","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/danoday.com\/blog\/2012\/05\/radio-programming-advertising\/#article","isPartOf":{"@id":"https:\/\/danoday.com\/blog\/2012\/05\/radio-programming-advertising\/"},"author":{"name":"Dan O'Day","@id":"https:\/\/danoday.com\/blog\/#\/schema\/person\/afe504342187ed9676675802d9c9b19c"},"headline":"RADIO PROGRAMMING & RADIO ADVERTISING: Don’t Confuse The Symptom With The Disease","datePublished":"2012-05-17T07:06:13+00:00","mainEntityOfPage":{"@id":"https:\/\/danoday.com\/blog\/2012\/05\/radio-programming-advertising\/"},"wordCount":217,"commentCount":6,"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/danoday.com\/blog\/2012\/05\/radio-programming-advertising\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/danoday.com\/blog\/2012\/05\/radio-programming-advertising\/","url":"https:\/\/danoday.com\/blog\/2012\/05\/radio-programming-advertising\/","name":"RADIO PROGRAMMING & RADIO ADVERTISING: Don't Confuse The Symptom With The Disease - DAN O\u2019DAY TALKS ABOUT RADIO","isPartOf":{"@id":"https:\/\/danoday.com\/blog\/#website"},"datePublished":"2012-05-17T07:06:13+00:00","author":{"@id":"https:\/\/danoday.com\/blog\/#\/schema\/person\/afe504342187ed9676675802d9c9b19c"},"breadcrumb":{"@id":"https:\/\/danoday.com\/blog\/2012\/05\/radio-programming-advertising\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/danoday.com\/blog\/2012\/05\/radio-programming-advertising\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/danoday.com\/blog\/2012\/05\/radio-programming-advertising\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/danoday.com\/blog\/"},{"@type":"ListItem","position":2,"name":"RADIO PROGRAMMING & RADIO ADVERTISING: Don’t Confuse The Symptom With The Disease"}]},{"@type":"WebSite","@id":"https:\/\/danoday.com\/blog\/#website","url":"https:\/\/danoday.com\/blog\/","name":"DAN O\u2019DAY TALKS ABOUT RADIO","description":"Straight talk about radio programming, radio advertising, radio production...Well, you get the idea.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/danoday.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/danoday.com\/blog\/#\/schema\/person\/afe504342187ed9676675802d9c9b19c","name":"Dan O'Day","url":"https:\/\/danoday.com\/blog\/author\/assistant\/"}]}},"_links":{"self":[{"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/posts\/12606","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/comments?post=12606"}],"version-history":[{"count":2,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/posts\/12606\/revisions"}],"predecessor-version":[{"id":12611,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/posts\/12606\/revisions\/12611"}],"wp:attachment":[{"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/media?parent=12606"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/categories?post=12606"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/tags?post=12606"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}