{"id":12603,"date":"2012-05-16T00:01:10","date_gmt":"2012-05-16T07:01:10","guid":{"rendered":"http:\/\/danoday.com\/blog\/?p=12603"},"modified":"2012-05-14T20:05:26","modified_gmt":"2012-05-15T03:05:26","slug":"radio-advertising-immediacy","status":"publish","type":"post","link":"https:\/\/danoday.com\/blog\/2012\/05\/radio-advertising-immediacy\/","title":{"rendered":"RADIO ADVERTISING MYTH: The Immediacy of Radio"},"content":{"rendered":"

Contrary to what most radio salespeople have been taught, “the immediacy of radio” does not<\/strong> mean, “Give us your commercial order this evening, and we’ll have it on the air at 6 o’clock tomorrow morning.”<\/p>\n

The concept of “the immediacy of radio” comes from the fact that radio can cover news as it happens.<\/p>\n

It dates back to the days when if some major event occurred, people would automatically turn on the radio because they knew they could learn about that event as it unfolded.<\/p>\n

If you routinely accept an order at 4 o’clock in the afternoon for airing the next morning, you are doing two things:<\/p>\n

1. You are virtually guaranteeing that your clients do not get their money’s worth, because you are not allowing enough time to do a professional job in creating their advertising.<\/p>\n

2. You are training your clients to think of radio as a “last-minute” medium of last resort, rather than as the powerful advertising medium that it can be when used properly.<\/p>\n","protected":false},"excerpt":{"rendered":"

Contrary to what most radio salespeople have been taught, “the immediacy of radio” does not mean, “Give us your commercial order this evening, and we’ll have it on the air at 6 o’clock tomorrow morning.” The concept of “the immediacy of radio” comes from the fact that radio can cover news as it happens. It […]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-12603","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-uncategorized"},"yoast_head":"\nRADIO ADVERTISING MYTH: The Immediacy of Radio - DAN O\u2019DAY TALKS ABOUT RADIO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/danoday.com\/blog\/2012\/05\/radio-advertising-immediacy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"RADIO ADVERTISING MYTH: The Immediacy of Radio - DAN O\u2019DAY TALKS ABOUT RADIO\" \/>\n<meta property=\"og:description\" content=\"Contrary to what most radio salespeople have been taught, “the immediacy of radio” does not mean, “Give us your commercial order this evening, and we’ll have it on the air at 6 o’clock tomorrow morning.” The concept of “the immediacy of radio” comes from the fact that radio can cover news as it happens. 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