{"id":12550,"date":"2012-05-04T00:01:21","date_gmt":"2012-05-04T07:01:21","guid":{"rendered":"http:\/\/danoday.com\/blog\/?p=12550"},"modified":"2012-05-03T20:14:48","modified_gmt":"2012-05-04T03:14:48","slug":"selling-results-advertising","status":"publish","type":"post","link":"https:\/\/danoday.com\/blog\/2012\/05\/selling-results-advertising\/","title":{"rendered":"GOOD EXAMPLE OF &#8220;SELLING THE RESULTS&#8221; IN ADVERTISING"},"content":{"rendered":"<p><a href=\"http:\/\/danoday.com\/blog\/wp-content\/uploads\/2012\/05\/AmericanEagleOutfitters.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright  wp-image-12553\" title=\"American Eagle Outfitters\" src=\"http:\/\/danoday.com\/blog\/wp-content\/uploads\/2012\/05\/AmericanEagleOutfitters.jpg\" alt=\"advertising selling the results\" width=\"87\" height=\"138\" srcset=\"https:\/\/danoday.com\/blog\/wp-content\/uploads\/2012\/05\/AmericanEagleOutfitters.jpg 203w, https:\/\/danoday.com\/blog\/wp-content\/uploads\/2012\/05\/AmericanEagleOutfitters-190x300.jpg 190w\" sizes=\"auto, (max-width: 87px) 100vw, 87px\" \/><\/a><a href=\"http:\/\/danoday.com\/blog\/2012\/05\/radio-advertising-myth-sell\/\">Earlier this week<\/a> I talked about the importance of a radio commercial selling not feature, not benefits&#8230;But <strong>results<\/strong>.<\/p>\n<p>Here&#8217;s a store window advertisement that doesn&#8217;t sell the product; it sells the results.<\/p>\n<p><iframe loading=\"lazy\" width=\"420\" height=\"315\" src=\"http:\/\/www.youtube.com\/embed\/bmsT6CPaJUo?rel=0\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p>At first the only product you notice is the dress. But look again \u2014 those boots are part of the experience offered by this advertiser.<\/p>\n<p>The experience is presented not from the point of view of a mannequin in the store but in the kind of environment the store&#8217;s customers envision when considering making a purchase.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Earlier this week I talked about the importance of a radio commercial selling not feature, not benefits&#8230;But results. Here&#8217;s a store window advertisement that doesn&#8217;t sell the product; it sells the results. At first the only product you notice is the dress. But look again \u2014 those boots are part of the experience offered by [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-12550","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-uncategorized"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>GOOD EXAMPLE OF &quot;SELLING THE RESULTS&quot; IN ADVERTISING - DAN O\u2019DAY TALKS ABOUT RADIO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/danoday.com\/blog\/2012\/05\/selling-results-advertising\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GOOD EXAMPLE OF &quot;SELLING THE RESULTS&quot; IN ADVERTISING - DAN O\u2019DAY TALKS ABOUT RADIO\" \/>\n<meta property=\"og:description\" content=\"Earlier this week I talked about the importance of a radio commercial selling not feature, not benefits&#8230;But results. 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