{"id":12390,"date":"2012-03-12T00:01:27","date_gmt":"2012-03-12T07:01:27","guid":{"rendered":"http:\/\/danoday.com\/blog\/?p=12390"},"modified":"2012-03-11T20:52:28","modified_gmt":"2012-03-12T03:52:28","slug":"clear-internet-radio-ad","status":"publish","type":"post","link":"https:\/\/danoday.com\/blog\/2012\/03\/clear-internet-radio-ad\/","title":{"rendered":"MONDAY RADIO COMMERCIAL SMACKDOWN: CLEAR Internet"},"content":{"rendered":"
\"CLEAR<\/a>

What Most People Think of When They Think "Internet"?<\/p><\/div>\n

When do you use an analogy?<\/p>\n

When you want to communicate a concept that might otherwise be foreign to the other person.<\/p>\n

The commercial:<\/strong><\/p>\n

<\/object><\/p>\n

The Incredibly Obvious Point:<\/strong><\/p>\n

No one in the target audience (i.e., Internet users) has any trouble grasping the concept of “unlimited Internet usage.”<\/p>\n

Therefore, there is no need for an analogy to communicate the concept.<\/p>\n

Successful Radio Advertising Intersects Common Human Behavior And Experience.<\/strong><\/p>\n

With apologies to our many friends in Argentina and in Uruguay (and to Robert Duvall<\/strong><\/span>), “Tango dancing” does not<\/strong> intersect the lives of most American radio listeners.<\/p>\n

Most Americans never competed in a “Tango dance-off.” In fact, most Americans have pretty much no interest in Tango.<\/p>\n

Advertising Doesn’t Get Much More Stupid Than This:<\/strong><\/p>\n

“Tango dancing doesn’t have limits; getting the Internet should be like tango dancing.”<\/p><\/blockquote>\n

Uh, yeah. Sure. Makes perfect sense.<\/p>\n

As much sense as:<\/em><\/p>\n

“You can’t dance the Tango without music; you shouldn’t be able to get the Internet without music.”<\/em><\/p>\n

“You can’t dance the Tango without a partner; you shouldn’t be able to get the Internet without a partner.”<\/em><\/p>\n

“Robert Duvall loves Tango; Robert Duvall should like getting the Internet.”<\/em><\/p>\n

The Only Slightly More Subtle Point<\/strong>:<\/p>\n

In a radio commercial, the picture you paint in the listener’s mind is what the listener will remember.<\/p>\n

This inane advertisement for CLEAR paints the picture of…Some guy with a cliched accent, not dancing the Tango.<\/p>\n","protected":false},"excerpt":{"rendered":"

When do you use an analogy? When you want to communicate a concept that might otherwise be foreign to the other person. The commercial: The Incredibly Obvious Point: No one in the target audience (i.e., Internet users) has any trouble grasping the concept of “unlimited Internet usage.” Therefore, there is no need for an analogy […]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-12390","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-uncategorized"},"yoast_head":"\nMONDAY RADIO COMMERCIAL SMACKDOWN: CLEAR Internet - DAN O\u2019DAY TALKS ABOUT RADIO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/danoday.com\/blog\/2012\/03\/clear-internet-radio-ad\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MONDAY RADIO COMMERCIAL SMACKDOWN: CLEAR Internet - DAN O\u2019DAY TALKS ABOUT RADIO\" \/>\n<meta property=\"og:description\" content=\"When do you use an analogy? When you want to communicate a concept that might otherwise be foreign to the other person. The commercial: The Incredibly Obvious Point: No one in the target audience (i.e., Internet users) has any trouble grasping the concept of “unlimited Internet usage.” Therefore, there is no need for an analogy […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/danoday.com\/blog\/2012\/03\/clear-internet-radio-ad\/\" \/>\n<meta property=\"og:site_name\" content=\"DAN O\u2019DAY TALKS ABOUT RADIO\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DanODayRadio\" \/>\n<meta property=\"article:published_time\" content=\"2012-03-12T07:01:27+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/danoday.com\/blog\/wp-content\/uploads\/2012\/03\/Tango.jpg\" \/>\n<meta name=\"author\" content=\"Dan O'Day\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Dan_ODay\" \/>\n<meta name=\"twitter:site\" content=\"@Dan_ODay\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dan O'Day\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2012\\\/03\\\/clear-internet-radio-ad\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2012\\\/03\\\/clear-internet-radio-ad\\\/\"},\"author\":{\"name\":\"Dan O'Day\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/#\\\/schema\\\/person\\\/afe504342187ed9676675802d9c9b19c\"},\"headline\":\"MONDAY RADIO COMMERCIAL SMACKDOWN: CLEAR Internet\",\"datePublished\":\"2012-03-12T07:01:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2012\\\/03\\\/clear-internet-radio-ad\\\/\"},\"wordCount\":261,\"commentCount\":6,\"image\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2012\\\/03\\\/clear-internet-radio-ad\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/danoday.com\\\/blog\\\/wp-content\\\/uploads\\\/2012\\\/03\\\/Tango.jpg\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/danoday.com\\\/blog\\\/2012\\\/03\\\/clear-internet-radio-ad\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2012\\\/03\\\/clear-internet-radio-ad\\\/\",\"url\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2012\\\/03\\\/clear-internet-radio-ad\\\/\",\"name\":\"MONDAY RADIO COMMERCIAL SMACKDOWN: CLEAR Internet - DAN O\u2019DAY TALKS ABOUT RADIO\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2012\\\/03\\\/clear-internet-radio-ad\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2012\\\/03\\\/clear-internet-radio-ad\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/danoday.com\\\/blog\\\/wp-content\\\/uploads\\\/2012\\\/03\\\/Tango.jpg\",\"datePublished\":\"2012-03-12T07:01:27+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/#\\\/schema\\\/person\\\/afe504342187ed9676675802d9c9b19c\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2012\\\/03\\\/clear-internet-radio-ad\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/danoday.com\\\/blog\\\/2012\\\/03\\\/clear-internet-radio-ad\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2012\\\/03\\\/clear-internet-radio-ad\\\/#primaryimage\",\"url\":\"http:\\\/\\\/danoday.com\\\/blog\\\/wp-content\\\/uploads\\\/2012\\\/03\\\/Tango.jpg\",\"contentUrl\":\"http:\\\/\\\/danoday.com\\\/blog\\\/wp-content\\\/uploads\\\/2012\\\/03\\\/Tango.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2012\\\/03\\\/clear-internet-radio-ad\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/danoday.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"MONDAY RADIO COMMERCIAL SMACKDOWN: CLEAR Internet\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/danoday.com\\\/blog\\\/\",\"name\":\"DAN O\u2019DAY TALKS ABOUT RADIO\",\"description\":\"Straight talk about radio programming, radio advertising, radio production...Well, you get the idea.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/danoday.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/#\\\/schema\\\/person\\\/afe504342187ed9676675802d9c9b19c\",\"name\":\"Dan O'Day\",\"url\":\"https:\\\/\\\/danoday.com\\\/blog\\\/author\\\/assistant\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"MONDAY RADIO COMMERCIAL SMACKDOWN: CLEAR Internet - DAN O\u2019DAY TALKS ABOUT RADIO","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/danoday.com\/blog\/2012\/03\/clear-internet-radio-ad\/","og_locale":"en_US","og_type":"article","og_title":"MONDAY RADIO COMMERCIAL SMACKDOWN: CLEAR Internet - DAN O\u2019DAY TALKS ABOUT RADIO","og_description":"When do you use an analogy? When you want to communicate a concept that might otherwise be foreign to the other person. The commercial: The Incredibly Obvious Point: No one in the target audience (i.e., Internet users) has any trouble grasping the concept of “unlimited Internet usage.” Therefore, there is no need for an analogy […]","og_url":"https:\/\/danoday.com\/blog\/2012\/03\/clear-internet-radio-ad\/","og_site_name":"DAN O\u2019DAY TALKS ABOUT RADIO","article_publisher":"https:\/\/www.facebook.com\/DanODayRadio","article_published_time":"2012-03-12T07:01:27+00:00","og_image":[{"url":"http:\/\/danoday.com\/blog\/wp-content\/uploads\/2012\/03\/Tango.jpg","type":"","width":"","height":""}],"author":"Dan O'Day","twitter_card":"summary_large_image","twitter_creator":"@Dan_ODay","twitter_site":"@Dan_ODay","twitter_misc":{"Written by":"Dan O'Day","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/danoday.com\/blog\/2012\/03\/clear-internet-radio-ad\/#article","isPartOf":{"@id":"https:\/\/danoday.com\/blog\/2012\/03\/clear-internet-radio-ad\/"},"author":{"name":"Dan O'Day","@id":"https:\/\/danoday.com\/blog\/#\/schema\/person\/afe504342187ed9676675802d9c9b19c"},"headline":"MONDAY RADIO COMMERCIAL SMACKDOWN: CLEAR Internet","datePublished":"2012-03-12T07:01:27+00:00","mainEntityOfPage":{"@id":"https:\/\/danoday.com\/blog\/2012\/03\/clear-internet-radio-ad\/"},"wordCount":261,"commentCount":6,"image":{"@id":"https:\/\/danoday.com\/blog\/2012\/03\/clear-internet-radio-ad\/#primaryimage"},"thumbnailUrl":"http:\/\/danoday.com\/blog\/wp-content\/uploads\/2012\/03\/Tango.jpg","inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/danoday.com\/blog\/2012\/03\/clear-internet-radio-ad\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/danoday.com\/blog\/2012\/03\/clear-internet-radio-ad\/","url":"https:\/\/danoday.com\/blog\/2012\/03\/clear-internet-radio-ad\/","name":"MONDAY RADIO COMMERCIAL SMACKDOWN: CLEAR Internet - DAN O\u2019DAY TALKS ABOUT RADIO","isPartOf":{"@id":"https:\/\/danoday.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/danoday.com\/blog\/2012\/03\/clear-internet-radio-ad\/#primaryimage"},"image":{"@id":"https:\/\/danoday.com\/blog\/2012\/03\/clear-internet-radio-ad\/#primaryimage"},"thumbnailUrl":"http:\/\/danoday.com\/blog\/wp-content\/uploads\/2012\/03\/Tango.jpg","datePublished":"2012-03-12T07:01:27+00:00","author":{"@id":"https:\/\/danoday.com\/blog\/#\/schema\/person\/afe504342187ed9676675802d9c9b19c"},"breadcrumb":{"@id":"https:\/\/danoday.com\/blog\/2012\/03\/clear-internet-radio-ad\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/danoday.com\/blog\/2012\/03\/clear-internet-radio-ad\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/danoday.com\/blog\/2012\/03\/clear-internet-radio-ad\/#primaryimage","url":"http:\/\/danoday.com\/blog\/wp-content\/uploads\/2012\/03\/Tango.jpg","contentUrl":"http:\/\/danoday.com\/blog\/wp-content\/uploads\/2012\/03\/Tango.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/danoday.com\/blog\/2012\/03\/clear-internet-radio-ad\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/danoday.com\/blog\/"},{"@type":"ListItem","position":2,"name":"MONDAY RADIO COMMERCIAL SMACKDOWN: CLEAR Internet"}]},{"@type":"WebSite","@id":"https:\/\/danoday.com\/blog\/#website","url":"https:\/\/danoday.com\/blog\/","name":"DAN O\u2019DAY TALKS ABOUT RADIO","description":"Straight talk about radio programming, radio advertising, radio production...Well, you get the idea.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/danoday.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/danoday.com\/blog\/#\/schema\/person\/afe504342187ed9676675802d9c9b19c","name":"Dan O'Day","url":"https:\/\/danoday.com\/blog\/author\/assistant\/"}]}},"_links":{"self":[{"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/posts\/12390","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/comments?post=12390"}],"version-history":[{"count":11,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/posts\/12390\/revisions"}],"predecessor-version":[{"id":12402,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/posts\/12390\/revisions\/12402"}],"wp:attachment":[{"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/media?parent=12390"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/categories?post=12390"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/tags?post=12390"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}