For the umpteenth time, you can’t remember the security code that lets you drive into the ad buyer’s executive parking garage. So….<\/p>\n
Huh?<\/p>\n
You don’t know what the heck I’m talking about?<\/p>\n
Successful radio advertising intersects common human behavior and experience.<\/p>\n
But the situation I just described doesn’t reflect your<\/strong> behaviors or experiences?<\/p>\n Heck, maybe you actually went back and read that opening sentence a second time, trying to make sense of it.<\/p>\n That’s one advantage I have over the radio commercial I’m about to share with you: You came here. Unless you mistyped a URL or your dog accidentally clicked on a link for you, odds are you came here intentionally.<\/p>\n If so, probably you expected to see some words here. So you came prepared to read at least some of the words in this posting.<\/p>\n But — except for people who are “in the business” — listeners don’t come for the commercials. The commercials are an interruption, and for radio ads to reach the listeners’ consciousness they need to grab their attention and establish relevance immediately<\/strong>.<\/p>\n Before you listen to this commercial, take a moment to think about the events in your life that you celebrate.<\/p>\n Birthdays? How about….<\/p>\n
\nAnniversaries?
\nGraduations?
\nChristmas?
\nHanukkah?
\nEid Al-Fitr?
\nValentine’s Day?
\nGroundhog’s Day?
\nGetting a promotion?
\nGetting fired? (Hey, sometimes that’s a good thing.)<\/p>\n