{"id":12115,"date":"2012-02-08T00:40:39","date_gmt":"2012-02-08T08:40:39","guid":{"rendered":"http:\/\/danoday.com\/blog\/?p=12115"},"modified":"2012-02-11T00:07:50","modified_gmt":"2012-02-11T08:07:50","slug":"kills-good-iphone-apps","status":"publish","type":"post","link":"https:\/\/danoday.com\/blog\/2012\/02\/kills-good-iphone-apps\/","title":{"rendered":"WHAT KILLS EVEN GOOD iPHONE APPS"},"content":{"rendered":"<p><a href=\"http:\/\/danoday.com\/PhotoVoice\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright  wp-image-12120\" title=\"PhotoVoice iphone app movie\" src=\"http:\/\/danoday.com\/blog\/wp-content\/uploads\/2012\/02\/Mandy-PayPhone-Thumbnail.jpg\" alt=\"camera iphone app picture voice\" width=\"182\" height=\"148\" srcset=\"https:\/\/danoday.com\/blog\/wp-content\/uploads\/2012\/02\/Mandy-PayPhone-Thumbnail.jpg 658w, https:\/\/danoday.com\/blog\/wp-content\/uploads\/2012\/02\/Mandy-PayPhone-Thumbnail-300x243.jpg 300w\" sizes=\"auto, (max-width: 182px) 100vw, 182px\" \/><\/a>As my buddy Trey stressed in our &#8220;iPhone App Secrets&#8221; webinar, the missing ingredient for most apps is&#8230;<\/p>\n<p>&#8230;good marketing.<\/p>\n<p>Strike that. The missing ingredient for most apps is&#8230;<strong>any<\/strong> marketing.<\/p>\n<p>I don&#8217;t know if my video campaign for <a href=\"http:\/\/PhotoVoiceSendNow.com\">PhotoVoice<\/a> will succeed. (The goal of the videos isn&#8217;t to make direct sales. It&#8217;s to help the app&#8217;s search engine rankings.)<\/p>\n<p>But at least I&#8217;m trying something other than sitting around, hoping folks somehow will stumble upon my app.<\/p>\n<p>Here&#8217;s the second in the series of videos that stars the sublimely talented <span style=\"color: #000080;\"><strong>Mandy Kaplan<\/strong><\/span>.<\/p>\n<p><iframe loading=\"lazy\" src=\"http:\/\/www.youtube.com\/embed\/pxpVlH01VU4?rel=0\" frameborder=\"0\" width=\"560\" height=\"315\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As my buddy Trey stressed in our &#8220;iPhone App Secrets&#8221; webinar, the missing ingredient for most apps is&#8230; &#8230;good marketing. Strike that. The missing ingredient for most apps is&#8230;any marketing. I don&#8217;t know if my video campaign for PhotoVoice will succeed. (The goal of the videos isn&#8217;t to make direct sales. It&#8217;s to help the [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-12115","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-uncategorized"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>WHAT KILLS EVEN GOOD iPHONE APPS - DAN O\u2019DAY TALKS ABOUT RADIO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/danoday.com\/blog\/2012\/02\/kills-good-iphone-apps\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"WHAT KILLS EVEN GOOD iPHONE APPS - DAN O\u2019DAY TALKS ABOUT RADIO\" \/>\n<meta property=\"og:description\" content=\"As my buddy Trey stressed in our &#8220;iPhone App Secrets&#8221; webinar, the missing ingredient for most apps is&#8230; &#8230;good marketing. Strike that. The missing ingredient for most apps is&#8230;any marketing. I don&#8217;t know if my video campaign for PhotoVoice will succeed. (The goal of the videos isn&#8217;t to make direct sales. It&#8217;s to help the [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/danoday.com\/blog\/2012\/02\/kills-good-iphone-apps\/\" \/>\n<meta property=\"og:site_name\" content=\"DAN O\u2019DAY TALKS ABOUT RADIO\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DanODayRadio\" \/>\n<meta property=\"article:published_time\" content=\"2012-02-08T08:40:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2012-02-11T08:07:50+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/danoday.com\/blog\/wp-content\/uploads\/2012\/02\/Mandy-PayPhone-Thumbnail.jpg\" \/>\n<meta name=\"author\" content=\"Dan O&#039;Day\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Dan_ODay\" \/>\n<meta name=\"twitter:site\" content=\"@Dan_ODay\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dan O&#039;Day\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2012\\\/02\\\/kills-good-iphone-apps\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2012\\\/02\\\/kills-good-iphone-apps\\\/\"},\"author\":{\"name\":\"Dan O'Day\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/#\\\/schema\\\/person\\\/afe504342187ed9676675802d9c9b19c\"},\"headline\":\"WHAT KILLS EVEN GOOD iPHONE APPS\",\"datePublished\":\"2012-02-08T08:40:39+00:00\",\"dateModified\":\"2012-02-11T08:07:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2012\\\/02\\\/kills-good-iphone-apps\\\/\"},\"wordCount\":99,\"commentCount\":2,\"image\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2012\\\/02\\\/kills-good-iphone-apps\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/danoday.com\\\/blog\\\/wp-content\\\/uploads\\\/2012\\\/02\\\/Mandy-PayPhone-Thumbnail.jpg\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/danoday.com\\\/blog\\\/2012\\\/02\\\/kills-good-iphone-apps\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2012\\\/02\\\/kills-good-iphone-apps\\\/\",\"url\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2012\\\/02\\\/kills-good-iphone-apps\\\/\",\"name\":\"WHAT KILLS EVEN GOOD iPHONE APPS - 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