{"id":11994,"date":"2012-01-31T00:01:11","date_gmt":"2012-01-31T08:01:11","guid":{"rendered":"http:\/\/danoday.com\/blog\/?p=11994"},"modified":"2012-01-30T19:25:26","modified_gmt":"2012-01-31T03:25:26","slug":"radio-oldies-station","status":"publish","type":"post","link":"https:\/\/danoday.com\/blog\/2012\/01\/radio-oldies-station\/","title":{"rendered":"EIGHT QUESTIONS FROM AN OLDIES RADIO STATION"},"content":{"rendered":"

A Loyal Reader Asks:<\/strong><\/span><\/p>\n

1)\u00a0 How often should station imaging for an Oldies station be updated?<\/p>\n

2)\u00a0 How often should programming promos be updated (ones that promote shows on the station and\/or features)?<\/p>\n

3)\u00a0 Is it still true one of listeners’ biggest pet peeves is when announcers talk over songs?<\/p>\n

4)\u00a0 Promotions: Would listeners rather have a chance to win a large prize or small prizes?<\/p>\n

5)\u00a0 Any ideas for station swag when the station has a small budget?<\/p>\n

6\u00a0 Any advice to new morning shows who are being overshadowed by the market leader?<\/p>\n

7)\u00a0 How important is ‘the play along factor’ for listeners who don’t
\nparticipate in radio contests?<\/p>\n

8)\u00a0 Should there always be an instant prize AND a chance at winning something large?<\/p><\/blockquote>\n

1)\u00a0 Long after the PD complains that he’s sick of it.<\/p>\n

2)\u00a0 No formula. Depends upon the program, station, audience, frequency, etc.<\/p>\n

3)\u00a0 Yes.<\/p>\n

4)\u00a0 If they feel they have an equal chance at either? Obviously, a good large prize. But that assumes a perception of equal winning opportunity. Beyond that, you should get this<\/strong><\/a>:<\/p>\n

5)\u00a0 Yes. See #4, above.<\/p>\n

6)\u00a0 Yes<\/a>.<\/p>\n

7)\u00a0 Extremely.<\/p>\n

8)\u00a0 No.<\/p>\n","protected":false},"excerpt":{"rendered":"

A Loyal Reader Asks: 1)\u00a0 How often should station imaging for an Oldies station be updated? 2)\u00a0 How often should programming promos be updated (ones that promote shows on the station and\/or features)? 3)\u00a0 Is it still true one of listeners’ biggest pet peeves is when announcers talk over songs? 4)\u00a0 Promotions: Would listeners rather […]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-11994","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-uncategorized"},"yoast_head":"\nEIGHT QUESTIONS FROM AN OLDIES RADIO STATION - DAN O\u2019DAY TALKS ABOUT RADIO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/danoday.com\/blog\/2012\/01\/radio-oldies-station\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"EIGHT QUESTIONS FROM AN OLDIES RADIO STATION - DAN O\u2019DAY TALKS ABOUT RADIO\" \/>\n<meta property=\"og:description\" content=\"A Loyal Reader Asks: 1)\u00a0 How often should station imaging for an Oldies station be updated? 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