{"id":11776,"date":"2011-12-19T00:01:50","date_gmt":"2011-12-19T08:01:50","guid":{"rendered":"http:\/\/danoday.com\/blog\/?p=11776"},"modified":"2011-12-11T20:44:12","modified_gmt":"2011-12-12T04:44:12","slug":"radio-commercial-lasik","status":"publish","type":"post","link":"https:\/\/danoday.com\/blog\/2011\/12\/radio-commercial-lasik\/","title":{"rendered":"MONDAY RADIO COMMERCIAL SMACKDOWN: Lasik Eye Surgery Clinic"},"content":{"rendered":"

Here’s a “testimonial” spot that tells a story, taps into real emotion, and is completely believable:<\/p>\n

<\/param><\/param><\/param><\/param><\/param><\/object><\/p>\n

My only criticism: The tag at the end of the radio commercial needs a better delivery.<\/p>\n

The advertisement’s producer, Rod Schwartz<\/strong><\/a>, responded:<\/p>\n

“Based on your exposure just to the spot in question, I can’t argue with you. It was the first in a series of commercials produced over a period of several months for the client. And the blame falls more on me, as her coach, than on the talent in question.<\/em><\/p>\n

“The tag at the end was read by the doc’s nurse, whose performance improved with time and practice.”<\/em><\/p>\n

Rod sent me the second spot in the series, and indeed the nurse’s VO performance already was noticeably better:<\/p>\n

<\/param><\/param><\/param><\/param><\/param><\/object><\/p>\n","protected":false},"excerpt":{"rendered":"

Here’s a “testimonial” spot that tells a story, taps into real emotion, and is completely believable: My only criticism: The tag at the end of the radio commercial needs a better delivery. The advertisement’s producer, Rod Schwartz, responded: “Based on your exposure just to the spot in question, I can’t argue with you. It was […]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-11776","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-uncategorized"},"yoast_head":"\nMONDAY RADIO COMMERCIAL SMACKDOWN: Lasik Eye Surgery Clinic - DAN O\u2019DAY TALKS ABOUT RADIO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/danoday.com\/blog\/2011\/12\/radio-commercial-lasik\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MONDAY RADIO COMMERCIAL SMACKDOWN: Lasik Eye Surgery Clinic - DAN O\u2019DAY TALKS ABOUT RADIO\" \/>\n<meta property=\"og:description\" content=\"Here’s a “testimonial” spot that tells a story, taps into real emotion, and is completely believable: My only criticism: The tag at the end of the radio commercial needs a better delivery. 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