{"id":11498,"date":"2011-11-12T00:01:37","date_gmt":"2011-11-12T08:01:37","guid":{"rendered":"http:\/\/danoday.com\/blog\/?p=11498"},"modified":"2011-11-08T21:17:14","modified_gmt":"2011-11-09T05:17:14","slug":"dustin-hoffman-vw-ad","status":"publish","type":"post","link":"https:\/\/danoday.com\/blog\/2011\/11\/dustin-hoffman-vw-ad\/","title":{"rendered":"DUSTIN HOFFMAN DEMONSTRATES DAN O\u2019DAY ADVERTISING PRINCIPLE"},"content":{"rendered":"<p>I remember the commercial from when it originally aired \u2014 which was before anyone ever heard of <span style=\"color: #000080;\"><strong>Dustin Hoffman<\/strong><\/span>.<\/p>\n<p>(Okay, anyone outside of the world of Off Broadway theatre, where he was considered a genius.)<\/p>\n<p>In my <a href=\"http:\/\/danoday.com\/hypnotic-advertising\"><strong><span style=\"font-style: italic;\">Hypnotic Advertising<\/span><\/strong><\/a> seminar, I teach the value of what I call &#8220;Anticipatory Surprise&#8221;:<\/p>\n<p>The first time you experience the commercial, it&#8217;s a surprise. Afterward, each time you hear (or in this case, see) the spot you gleefully anticipate that surprising moment.<\/p>\n<p>I also point out that the enjoyment is not of the surprise itself but rather of the moment immediately <span style=\"font-weight: bold;\">before <\/span>the character reacts.<\/p>\n<p>You&#8217;ll see what I mean the second time you watch this.<\/p>\n<p><center><iframe loading=\"lazy\" src=\"http:\/\/www.youtube.com\/embed\/MwwvOIhSwKw?rel=0\" frameborder=\"0\" width=\"420\" height=\"315\"><\/iframe><\/center><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I remember the commercial from when it originally aired \u2014 which was before anyone ever heard of Dustin Hoffman. (Okay, anyone outside of the world of Off Broadway theatre, where he was considered a genius.) In my Hypnotic Advertising seminar, I teach the value of what I call &#8220;Anticipatory Surprise&#8221;: The first time you experience [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-11498","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-uncategorized"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>DUSTIN HOFFMAN DEMONSTRATES DAN O\u2019DAY ADVERTISING PRINCIPLE - DAN O\u2019DAY TALKS ABOUT RADIO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/danoday.com\/blog\/2011\/11\/dustin-hoffman-vw-ad\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DUSTIN HOFFMAN DEMONSTRATES DAN O\u2019DAY ADVERTISING PRINCIPLE - DAN O\u2019DAY TALKS ABOUT RADIO\" \/>\n<meta property=\"og:description\" content=\"I remember the commercial from when it originally aired \u2014 which was before anyone ever heard of Dustin Hoffman. 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