{"id":11488,"date":"2011-11-11T00:01:27","date_gmt":"2011-11-11T08:01:27","guid":{"rendered":"http:\/\/danoday.com\/blog\/?p=11488"},"modified":"2011-11-08T21:01:34","modified_gmt":"2011-11-09T05:01:34","slug":"giving-name-on-radio","status":"publish","type":"post","link":"https:\/\/danoday.com\/blog\/2011\/11\/giving-name-on-radio\/","title":{"rendered":"FRIDAY RESPONSE: Is It REALLY Important To Identify Yourself On Your Radio Station?"},"content":{"rendered":"

\"radio<\/a><\/p>\n

Often a reader of this blog will post a response that disagrees with something I said.<\/p>\n

Usually I don\u2019t offer a rebuttal, because the \u201cComments\u201d feature doesn\u2019t exist so I can argue with my valued readers.<\/p>\n

But sometimes a comment does raise an issue that\u2019s worth further explanation. Hence, this Friday tradition of Responding To Something Somebody Said Somewhere Else On This Blog At Some Time.<\/p>\n

In response to my statement<\/a> that it’s in the best interests of both the audience and the radio personality for the host to give his\/her name frequently, someone (identified as “Names Are Overrated”) said:<\/p>\n

“If you have a strong personality and actually have content to deliver, your name is an afterthought. The focus should be on the average non-radio listener. We want them to have an enjoyable, memorable, experience listening to the station.<\/p>\n

“And to address your radio analogy.. I\u2019ve been to tons of fun parties, talking to very interesting people and never did catch their name\u2026 and ya know what? I\u2019m ok with that. I had fun and remembered the party fondly.”<\/p><\/blockquote>\n

Why would a radio station focus on the average non<\/strong>-radio listener? Ratings don’t come from non-radio listeners; they come from habitual radio listeners.<\/p>\n

The parties you’ve attended where you spoke with interesting people but never learned their names:<\/p>\n

As much as I stress the importance of focusing on the audience’s experience, you also need to serve the radio station’s needs.<\/p>\n

While it makes no difference to those anonymous people you spoke to at the party if you know their names, there’s not a radio station in the world that can succeed by offering a one-time pleasant experience to listeners who never return.<\/p>\n

May I safely assume there have<\/strong> been times when you’ve enjoyed a conversation with someone you just met and did make a point of learning that person’s name and, possibly, how to reach them sometime in the future?<\/p>\n

That’s the quality of experience a good radio station provides to its listeners. It makes them want to know the name of the station, the name of the host, and the dial position…so they can return and continue to enjoy that relationship.<\/p>\n","protected":false},"excerpt":{"rendered":"

Often a reader of this blog will post a response that disagrees with something I said. Usually I don\u2019t offer a rebuttal, because the \u201cComments\u201d feature doesn\u2019t exist so I can argue with my valued readers. But sometimes a comment does raise an issue that\u2019s worth further explanation. Hence, this Friday tradition of Responding To […]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-11488","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-uncategorized"},"yoast_head":"\nFRIDAY RESPONSE: Is It REALLY Important To Identify Yourself On Your Radio Station? - DAN O\u2019DAY TALKS ABOUT RADIO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/danoday.com\/blog\/2011\/11\/giving-name-on-radio\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"FRIDAY RESPONSE: Is It REALLY Important To Identify Yourself On Your Radio Station? - DAN O\u2019DAY TALKS ABOUT RADIO\" \/>\n<meta property=\"og:description\" content=\"Often a reader of this blog will post a response that disagrees with something I said. 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