{"id":11056,"date":"2011-09-27T00:01:01","date_gmt":"2011-09-27T07:01:01","guid":{"rendered":"http:\/\/danoday.com\/blog\/?p=11056"},"modified":"2011-09-26T22:40:09","modified_gmt":"2011-09-27T05:40:09","slug":"radio-station-liners","status":"publish","type":"post","link":"https:\/\/danoday.com\/blog\/2011\/09\/radio-station-liners\/","title":{"rendered":"WHERE TO STEAL GOOD RADIO STATION LINERS"},"content":{"rendered":"

A Loyal Reader Writes:<\/strong><\/span><\/p>\n

“I’m a PD who is responsible for writing all the imaging material for my stations. Coming up with ideas for these seems to be more challenging every day. Do you know of any good resources for ‘stealing’ creative liners?”<\/p><\/blockquote>\n

No; that’s not something I would recommend even if knew of any.<\/p>\n

Station Imaging<\/a> doesn’t come from using other people’s liners; it comes from creating, communicating and building upon a genuine connection between you and your audience.<\/p>\n

Despite widespread belief to the contrary among radio programmers, Station Imaging does not consist of snappy one-liners.<\/p>\n

Real Station Imaging is a combination of two thing:<\/p>\n

1.\u00a0 Reflecting back to your core audience the ways in which they really do use your station (entertainment, information, companionship \u2014 it varies according to your station and your audience).<\/p>\n

2.\u00a0 Making a promise to your listeners.<\/p>\n

What do you promise?<\/p>\n

You promise to deliver what your audience already has told you they expect from you (i.e., #1, above).<\/p>\n

Station Imaging Is Not Sloganeering.<\/h3>\n

Sorry. I realize it’s easier to parrot a clever slogan than to identify and then communicate your station’s Unique Listening Proposition.<\/p>\n

Illustration:<\/strong><\/p>\n

What’s the slogan upon which Federal Express (now FedEx) was built?<\/p>\n

“When it absolutely, positively has to be there overnight.”<\/em><\/p>\n

Wrong. Sorry, that was a trick question.<\/p>\n

“When it absolutely, positively has to be there overnight” was not a slogan. It was a promise.<\/p>\n

So you begin your quest for a good station liner by answering the question, “What promise do we make to our listeners?”<\/em><\/p>\n

And then you look for ways to present that promise compellingly and concisely.<\/p>\n","protected":false},"excerpt":{"rendered":"

A Loyal Reader Writes: “I’m a PD who is responsible for writing all the imaging material for my stations. Coming up with ideas for these seems to be more challenging every day. Do you know of any good resources for ‘stealing’ creative liners?” No; that’s not something I would recommend even if knew of any. […]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-11056","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-uncategorized"},"yoast_head":"\nWHERE TO STEAL GOOD RADIO STATION LINERS - DAN O\u2019DAY TALKS ABOUT RADIO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/danoday.com\/blog\/2011\/09\/radio-station-liners\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"WHERE TO STEAL GOOD RADIO STATION LINERS - DAN O\u2019DAY TALKS ABOUT RADIO\" \/>\n<meta property=\"og:description\" content=\"A Loyal Reader Writes: “I’m a PD who is responsible for writing all the imaging material for my stations. 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