{"id":11027,"date":"2011-09-20T00:01:42","date_gmt":"2011-09-20T07:01:42","guid":{"rendered":"http:\/\/danoday.com\/blog\/?p=11027"},"modified":"2011-09-19T20:58:16","modified_gmt":"2011-09-20T03:58:16","slug":"radio-promotion-tactic","status":"publish","type":"post","link":"https:\/\/danoday.com\/blog\/2011\/09\/radio-promotion-tactic\/","title":{"rendered":"SMART, EASY RADIO PROMOTION TACTIC FROM AUSTRALIA"},"content":{"rendered":"<p>A while ago, Zinc 101.9&#8217;s <span style=\"color: #000080;\"><strong>Scott Van Der Linden<\/strong><\/span> downloaded my <em><a href=\"http:\/\/danoday.com\/invincible\">101 WAYS TO MAKE YOUR RADIO STATION INVINCIBLE<\/a><\/em>, and along with nice words about the book (thanks, Scott) he offered a very smart tactic of his own:<\/p>\n<blockquote><p>At movie preview nights, don&#8217;t just welcome the listener at the door and intro the movie. Stand by the door after the movie and thank them for coming.<\/p>\n<p>I did this by accident one night, and the reaction was amazing. Now I do it every time.<\/p>\n<p>Once the listener has seen you introduce the movie and you&#8217;ve identified yourself, now they know who you are and what you look like.<\/p>\n<p>270 listeners walk out of a cinema having really enjoyed a movie \u2014 and the last memory they leave with is you saying thanks for coming. It&#8217;s great positive reinforcement and gets you many more unsolicited calls the next morning from people who attended.<\/p><\/blockquote>\n<p>I&#8217;ve always urged stations to do a better job than the industry standard of welcoming listeners at station events \u2014 including movie screenings.<\/p>\n<p>But it never occurred to me to make a concerted effort to thank each of them individually as they leave.<\/p>\n<p>A wonderful, easy, smart guerrilla tactic to help make the most of a station event.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A while ago, Zinc 101.9&#8217;s Scott Van Der Linden downloaded my 101 WAYS TO MAKE YOUR RADIO STATION INVINCIBLE, and along with nice words about the book (thanks, Scott) he offered a very smart tactic of his own: At movie preview nights, don&#8217;t just welcome the listener at the door and intro the movie. Stand [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-11027","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-uncategorized"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SMART, EASY RADIO PROMOTION TACTIC FROM AUSTRALIA - DAN O\u2019DAY TALKS ABOUT RADIO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/danoday.com\/blog\/2011\/09\/radio-promotion-tactic\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SMART, EASY RADIO PROMOTION TACTIC FROM AUSTRALIA - DAN O\u2019DAY TALKS ABOUT RADIO\" \/>\n<meta property=\"og:description\" content=\"A while ago, Zinc 101.9&#8217;s Scott Van Der Linden downloaded my 101 WAYS TO MAKE YOUR RADIO STATION INVINCIBLE, and along with nice words about the book (thanks, Scott) he offered a very smart tactic of his own: At movie preview nights, don&#8217;t just welcome the listener at the door and intro the movie. 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