{"id":11002,"date":"2011-09-13T00:01:20","date_gmt":"2011-09-13T07:01:20","guid":{"rendered":"http:\/\/danoday.com\/blog\/?p=11002"},"modified":"2011-09-12T00:12:21","modified_gmt":"2011-09-12T07:12:21","slug":"radio-show-catch-phrase","status":"publish","type":"post","link":"https:\/\/danoday.com\/blog\/2011\/09\/radio-show-catch-phrase\/","title":{"rendered":"ENDING YOUR RADIO SHOW WITH YOUR OWN CATCH PHRASE"},"content":{"rendered":"

Recently I wrote about the bad advice<\/a> many radio personalities have been given: “Never say goodbye at the end of your show, because that tells people you’re leaving.”<\/p>\n

Here’s one solution that works quite well for some jocks:<\/p>\n

Come up with a standardized way (which does not necessarily mean saying the same thing verbatim every day) of ending your show.<\/p>\n

If you have a humorous on-air style, this<\/a> will help you:<\/p>\n

You might choose to use the same words to end each program.<\/p>\n

Casey Kasem<\/strong><\/span> got a lot of mileage out of, “Keep your feet on the ground and keep reaching for the stars.”<\/em><\/p>\n

(No, that’s a bit too schmaltzy to fit my style. But to his everlasting good fortune, Casey is not I.)<\/p>\n

Paul Harvey<\/strong><\/span> relied on just two words \u2014 plus a ton of precipitous silence \u2014 to end his program: “Good day!”<\/em><\/p>\n

Two generations back, American TV journalist Edward R. Murrow<\/strong><\/span> ended each report with, “Good night and good luck.”<\/em><\/p>\n

(Granted, Dan Rather<\/strong><\/span> had a lot less success with the bizarre, pretentious “Courage”<\/em> as his sign-off. But hey, he tried.)<\/p>\n

A generation later, it was Carol Burnett<\/strong><\/span> tugging on her earlobe at the end of her comedy\/variety show. (A signal to her grandmother. I always hated that. But I didn’t watch the show very much, and I’m sure it was a hit with her fans.)<\/p>\n

Long ago on Los Angeles radio, I would enjoy the wry remarks of The World Famous Tom Murphy<\/strong><\/span>, who often ended his show by saying, “And remember, each day do a little bit more than is expected of you…and pretty soon they’ll come to expect it of you.”<\/em><\/p>\n

Years later I met Tom and told him how much I used to enjoy that sign-off. Tom told me the story behind it, which I’m sure we’d all be quite amused by if only I could remember it.<\/p>\n

But rather than frequently ending his show that way, he should have ended every<\/strong> program with it. Then it would have become his trademark.<\/p>\n

Huh??<\/p>\n

Didn’t I already say I do not necessarily mean you should say the same thing verbatim every day?<\/p>\n

Yes.<\/p>\n

But if you say it so often that people wait for you to say it at the end of your show, it’s probably a good idea to give them what they want.<\/p>\n

Next Installment:<\/strong> Don’t like ending with your own catch phrase? Some other suggestions you might like instead….<\/p>\n","protected":false},"excerpt":{"rendered":"

Recently I wrote about the bad advice many radio personalities have been given: “Never say goodbye at the end of your show, because that tells people you’re leaving.” Here’s one solution that works quite well for some jocks: Come up with a standardized way (which does not necessarily mean saying the same thing verbatim every […]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-11002","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-uncategorized"},"yoast_head":"\nENDING YOUR RADIO SHOW WITH YOUR OWN CATCH PHRASE - DAN O\u2019DAY TALKS ABOUT RADIO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/danoday.com\/blog\/2011\/09\/radio-show-catch-phrase\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ENDING YOUR RADIO SHOW WITH YOUR OWN CATCH PHRASE - 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