{"id":109,"date":"2008-09-29T00:05:00","date_gmt":"2008-09-29T07:05:00","guid":{"rendered":"http:\/\/danoday.com\/blogWORDPRESS\/2008\/09\/29\/monday-radio-commercial-smackdown-hollywood-bowl\/"},"modified":"2008-09-29T00:05:00","modified_gmt":"2008-09-29T07:05:00","slug":"monday-radio-commercial-smackdown-hollywood-bowl","status":"publish","type":"post","link":"https:\/\/danoday.com\/blog\/2008\/09\/monday-radio-commercial-smackdown-hollywood-bowl\/","title":{"rendered":"MONDAY RADIO COMMERCIAL SMACKDOWN: Hollywood Bowl"},"content":{"rendered":"

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“I’m glad we got to the Hollywood Bowl in time to catch the sunset.” <\/span>\u2014 A typical example of “telling” instead of “showing.” When they are at the Hollywood Bowl, real people rarely find it necessary to remind themselves that they are at the Hollywood Bowl.<\/p>\n

The SFX don’t sound like the Hollywood Bowl. They sound like generic homina homina crowd noises. Every sound in a radio commercial will generate a visual image in the listener’s mind. Some listeners will picture a party, others an amusement park….But this doesn’t paint the specific picture of the Hollywood Bowl.<\/p>\n

What is this guy’s intent? Why is he babbling on about sunsets? Is he trying to impress the woman? Is he attempting to share his passion for sunsets? No way of telling from his delivery. He’s not having a conversation; he’s performing a monologue.<\/p>\n

For the first 30 seconds it sounds as though they’re trying to sell the Hollywood Bowl experience \u2014 a bland, “nice place to come when the sun is setting” pitch. That half of the spot ends with what the writer apparently thinks is a joke \u2014 that the guy lives on Sunset (Boulevard). That’s funny?<\/p>\n

But suddenly, the Beach Boys begin to sing. Unfortunately, some female immediately begins talking over them, forcing us to choose: Do we listen to “Wouldn’t It Be Nice” or do we attend to this woman’s babbling about experiencing our perfect sunset?<\/p>\n

HERE COMES THE CLUE TRAIN: When you talk over the vocals of a huge hit song, no one listens to your words. (Guess what? The Beach Boys won’t be appearing there. If you listen closely enough, you discover they’re trying to promote an appearance by Brian Wilson.)<\/p>\n

“Beach Boys co-founder Brian Wilson”<\/span> \u2014 no human being who would be interested in seeing Brian Wilson perform would use those words to describe him. “Brian Wilson of the Beach Boys,” maybe. Or just “Brian Wilson.” Presumably under similar circumstances they would refer to “Former Beatles bass player, Paul McCartney.”<\/p>\n

But wait. It’s not about sunsets or the Hollywood Bowl or Brian Wilson or the Beach Boys; it’s about the “end of summer,” complete with fireworks.<\/p>\n

“Hey, you wanna go see Brian Wilson at the Hollywood Bowl?”<\/p>\n

“No, I can’t stand him or his music.”<\/p>\n

“But they’ll have fireworks.”<\/p>\n

“Oh, in that case…Sure!”‘<\/p>\n

No, no, It’s not about sunsets or the Bowl or Brian Wilson or the Beach Boys or the end of summer or fireworks; it’s about THE SOUND OF MUSIC<\/span> \u2014 for which apparently we’re supposed to dress in costume, participate in a parade, and then sing along.<\/p>\n

Hey, we’re approaching 60 seconds! Let’s see if we can end with a ridiculous declaration. I’ve got it: “The Hollywood Bowl: Part of your life.”<\/span><\/p>\n

For the many listeners who don’t<\/span> consider the Hollywood Bowl part of their lives, this advertiser made an untrue statement.<\/p>\n

What do you call an advertiser who tells the truth 99% of the time? A liar.<\/p>\n

What do you call this radio commercial? A meaningless mess.<\/p>\n","protected":false},"excerpt":{"rendered":"

“I’m glad we got to the Hollywood Bowl in time to catch the sunset.” \u2014 A typical example of “telling” instead of “showing.” When they are at the Hollywood Bowl, real people rarely find it necessary to remind themselves that they are at the Hollywood Bowl. The SFX don’t sound like the Hollywood Bowl. They […]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-109","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-uncategorized"},"yoast_head":"\nMONDAY RADIO COMMERCIAL SMACKDOWN: Hollywood Bowl - DAN O\u2019DAY TALKS ABOUT RADIO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/danoday.com\/blog\/2008\/09\/monday-radio-commercial-smackdown-hollywood-bowl\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MONDAY RADIO COMMERCIAL SMACKDOWN: Hollywood Bowl - DAN O\u2019DAY TALKS ABOUT RADIO\" \/>\n<meta property=\"og:description\" content=\"“I’m glad we got to the Hollywood Bowl in time to catch the sunset.” \u2014 A typical example of “telling” instead of “showing.” When they are at the Hollywood Bowl, real people rarely find it necessary to remind themselves that they are at the Hollywood Bowl. 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