{"id":10828,"date":"2011-08-29T00:01:41","date_gmt":"2011-08-29T07:01:41","guid":{"rendered":"http:\/\/danoday.com\/blog\/?p=10828"},"modified":"2011-08-28T18:53:11","modified_gmt":"2011-08-29T01:53:11","slug":"lexus-radio-commercial","status":"publish","type":"post","link":"https:\/\/danoday.com\/blog\/2011\/08\/lexus-radio-commercial\/","title":{"rendered":"MONDAY RADIO COMMERCIAL SMACKDOWN: Yes, Lexus Does Waste A Great Opportunity"},"content":{"rendered":"<p>First, give a listen to the radio commercial:<\/p>\n<p><object type=\"application\/x-shockwave-flash\" data=\"http:\/\/www.siteproweb.com\/player\/audioplayer.swf\" width=\"260\" height=\"24\" id=\"audioplayer1\"><param name=\"movie\" value=\"http:\/\/www.trafficgeyser.net\/player\/audioplayer.swf\"><\/param><param name=\"FlashVars\" value=\"playerID=1&amp;autostart=no&amp;bg=0xf8f8f8&amp;leftbg=0xeeeeee&amp;lefticon=0x666666&amp;rightbg=0xcccccc&amp;rightbghover=0x999999&amp;righticon=0x666666&amp;righticonhover=0xFFFFFF&amp;text=0x666666&amp;slider=0x666666&amp;track=0xFFFFFF&amp;border=0x666666&amp;loader=0x9FFFB8&amp;soundFile=http%3A%2F%2Fdanoday.com%2Fblogaudio%2FLexusGreatOpportunities.mp3\"><\/param><param name=\"quality\" value=\"high\"><\/param><param name=\"menu\" value=\"false\"><\/param><param name=\"bgcolor\" value=\"#FFFFFF\"><\/param><\/object><\/p>\n<p>Okay, list everything you picture.<\/p>\n<p>The idiotic Girlfriend From The Past?<\/p>\n<p>The guy who reacts to the sudden reappearance, after 15 years, of his old girlfriend with all the shock and surprise he&#8217;d feel after&#8230;Oh, after finding a misplaced paper clip in his desk drawer?<\/p>\n<p>Y&#8217;see, the people who created this radio commercial think you&#8217;re too stupid to know what &#8220;great opportunities don&#8217;t last forever&#8221; means, so they illustrate the concept with two voice actors unconvincingly reading from an inane script.<\/p>\n<p>(As always, I don&#8217;t blame the voice actors. I assume they were following the direction of some &#8220;advertising genius.&#8221;)<\/p>\n<p>This spot advertised a particular Lexus model. Can you name that model?<\/p>\n<p>Can you describe the &#8220;great opportunity&#8221; they were trying to advertise?<\/p>\n<p>Anybody? Anybody?<\/p>\n<p>Once again, folks:<\/p>\n<p><strong>The picture you paint in the listener&#8217;s mind is what the listener will remember.<\/strong><\/p>\n<p>And there ain&#8217;t no Lexus pictures being painted in that commercial.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>First, give a listen to the radio commercial: Okay, list everything you picture. The idiotic Girlfriend From The Past? The guy who reacts to the sudden reappearance, after 15 years, of his old girlfriend with all the shock and surprise he&#8217;d feel after&#8230;Oh, after finding a misplaced paper clip in his desk drawer? Y&#8217;see, the [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-10828","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-uncategorized"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>MONDAY RADIO COMMERCIAL SMACKDOWN: Yes, Lexus Does Waste A Great Opportunity - DAN O\u2019DAY TALKS ABOUT RADIO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/danoday.com\/blog\/2011\/08\/lexus-radio-commercial\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MONDAY RADIO COMMERCIAL SMACKDOWN: Yes, Lexus Does Waste A Great Opportunity - DAN O\u2019DAY TALKS ABOUT RADIO\" \/>\n<meta property=\"og:description\" content=\"First, give a listen to the radio commercial: Okay, list everything you picture. The idiotic Girlfriend From The Past? The guy who reacts to the sudden reappearance, after 15 years, of his old girlfriend with all the shock and surprise he&#8217;d feel after&#8230;Oh, after finding a misplaced paper clip in his desk drawer? Y&#8217;see, the [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/danoday.com\/blog\/2011\/08\/lexus-radio-commercial\/\" \/>\n<meta property=\"og:site_name\" content=\"DAN O\u2019DAY TALKS ABOUT RADIO\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DanODayRadio\" \/>\n<meta property=\"article:published_time\" content=\"2011-08-29T07:01:41+00:00\" \/>\n<meta name=\"author\" content=\"Dan O&#039;Day\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Dan_ODay\" \/>\n<meta name=\"twitter:site\" content=\"@Dan_ODay\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dan O&#039;Day\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2011\\\/08\\\/lexus-radio-commercial\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2011\\\/08\\\/lexus-radio-commercial\\\/\"},\"author\":{\"name\":\"Dan O'Day\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/#\\\/schema\\\/person\\\/afe504342187ed9676675802d9c9b19c\"},\"headline\":\"MONDAY RADIO COMMERCIAL SMACKDOWN: Yes, Lexus Does Waste A Great Opportunity\",\"datePublished\":\"2011-08-29T07:01:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2011\\\/08\\\/lexus-radio-commercial\\\/\"},\"wordCount\":172,\"commentCount\":1,\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/danoday.com\\\/blog\\\/2011\\\/08\\\/lexus-radio-commercial\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2011\\\/08\\\/lexus-radio-commercial\\\/\",\"url\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2011\\\/08\\\/lexus-radio-commercial\\\/\",\"name\":\"MONDAY RADIO COMMERCIAL SMACKDOWN: Yes, Lexus Does Waste A Great Opportunity - DAN O\u2019DAY TALKS ABOUT RADIO\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/#website\"},\"datePublished\":\"2011-08-29T07:01:41+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/#\\\/schema\\\/person\\\/afe504342187ed9676675802d9c9b19c\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2011\\\/08\\\/lexus-radio-commercial\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/danoday.com\\\/blog\\\/2011\\\/08\\\/lexus-radio-commercial\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2011\\\/08\\\/lexus-radio-commercial\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/danoday.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"MONDAY RADIO COMMERCIAL SMACKDOWN: Yes, Lexus Does Waste A Great Opportunity\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/danoday.com\\\/blog\\\/\",\"name\":\"DAN O\u2019DAY TALKS ABOUT RADIO\",\"description\":\"Straight talk about radio programming, radio advertising, radio production...Well, you get the idea.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/danoday.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/#\\\/schema\\\/person\\\/afe504342187ed9676675802d9c9b19c\",\"name\":\"Dan O'Day\",\"url\":\"https:\\\/\\\/danoday.com\\\/blog\\\/author\\\/assistant\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"MONDAY RADIO COMMERCIAL SMACKDOWN: Yes, Lexus Does Waste A Great Opportunity - DAN O\u2019DAY TALKS ABOUT RADIO","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/danoday.com\/blog\/2011\/08\/lexus-radio-commercial\/","og_locale":"en_US","og_type":"article","og_title":"MONDAY RADIO COMMERCIAL SMACKDOWN: Yes, Lexus Does Waste A Great Opportunity - DAN O\u2019DAY TALKS ABOUT RADIO","og_description":"First, give a listen to the radio commercial: Okay, list everything you picture. The idiotic Girlfriend From The Past? The guy who reacts to the sudden reappearance, after 15 years, of his old girlfriend with all the shock and surprise he&#8217;d feel after&#8230;Oh, after finding a misplaced paper clip in his desk drawer? Y&#8217;see, the [&hellip;]","og_url":"https:\/\/danoday.com\/blog\/2011\/08\/lexus-radio-commercial\/","og_site_name":"DAN O\u2019DAY TALKS ABOUT RADIO","article_publisher":"https:\/\/www.facebook.com\/DanODayRadio","article_published_time":"2011-08-29T07:01:41+00:00","author":"Dan O'Day","twitter_card":"summary_large_image","twitter_creator":"@Dan_ODay","twitter_site":"@Dan_ODay","twitter_misc":{"Written by":"Dan O'Day","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/danoday.com\/blog\/2011\/08\/lexus-radio-commercial\/#article","isPartOf":{"@id":"https:\/\/danoday.com\/blog\/2011\/08\/lexus-radio-commercial\/"},"author":{"name":"Dan O'Day","@id":"https:\/\/danoday.com\/blog\/#\/schema\/person\/afe504342187ed9676675802d9c9b19c"},"headline":"MONDAY RADIO COMMERCIAL SMACKDOWN: Yes, Lexus Does Waste A Great Opportunity","datePublished":"2011-08-29T07:01:41+00:00","mainEntityOfPage":{"@id":"https:\/\/danoday.com\/blog\/2011\/08\/lexus-radio-commercial\/"},"wordCount":172,"commentCount":1,"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/danoday.com\/blog\/2011\/08\/lexus-radio-commercial\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/danoday.com\/blog\/2011\/08\/lexus-radio-commercial\/","url":"https:\/\/danoday.com\/blog\/2011\/08\/lexus-radio-commercial\/","name":"MONDAY RADIO COMMERCIAL SMACKDOWN: Yes, Lexus Does Waste A Great Opportunity - DAN O\u2019DAY TALKS ABOUT RADIO","isPartOf":{"@id":"https:\/\/danoday.com\/blog\/#website"},"datePublished":"2011-08-29T07:01:41+00:00","author":{"@id":"https:\/\/danoday.com\/blog\/#\/schema\/person\/afe504342187ed9676675802d9c9b19c"},"breadcrumb":{"@id":"https:\/\/danoday.com\/blog\/2011\/08\/lexus-radio-commercial\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/danoday.com\/blog\/2011\/08\/lexus-radio-commercial\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/danoday.com\/blog\/2011\/08\/lexus-radio-commercial\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/danoday.com\/blog\/"},{"@type":"ListItem","position":2,"name":"MONDAY RADIO COMMERCIAL SMACKDOWN: Yes, Lexus Does Waste A Great Opportunity"}]},{"@type":"WebSite","@id":"https:\/\/danoday.com\/blog\/#website","url":"https:\/\/danoday.com\/blog\/","name":"DAN O\u2019DAY TALKS ABOUT RADIO","description":"Straight talk about radio programming, radio advertising, radio production...Well, you get the idea.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/danoday.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/danoday.com\/blog\/#\/schema\/person\/afe504342187ed9676675802d9c9b19c","name":"Dan O'Day","url":"https:\/\/danoday.com\/blog\/author\/assistant\/"}]}},"_links":{"self":[{"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/posts\/10828","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/comments?post=10828"}],"version-history":[{"count":6,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/posts\/10828\/revisions"}],"predecessor-version":[{"id":10833,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/posts\/10828\/revisions\/10833"}],"wp:attachment":[{"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/media?parent=10828"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/categories?post=10828"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/tags?post=10828"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}