{"id":10769,"date":"2011-08-17T00:14:48","date_gmt":"2011-08-17T07:14:48","guid":{"rendered":"http:\/\/danoday.com\/blog\/?p=10769"},"modified":"2011-08-17T00:24:00","modified_gmt":"2011-08-17T07:24:00","slug":"dick-orkin-day-oday-radio","status":"publish","type":"post","link":"https:\/\/danoday.com\/blog\/2011\/08\/dick-orkin-day-oday-radio\/","title":{"rendered":"DICK ORKIN and DAY O’DAY: Dreaming In Commercials, Part Three"},"content":{"rendered":"
\"radio<\/a>

Dick Orkin & Dan O'Day Share A Laugh<\/p><\/div>\n

This is the third installment in a series that began<\/a> with Dick Orkin<\/strong><\/span><\/a> repeatedly hearing this refrain from radio station salespeople:<\/p>\n

“I don’t like writing commercials!”<\/p><\/blockquote>\n

Dick surveyed a large number of radio account executives to determine their most common reasons for viewing “commercial copywriting” negatively.<\/p>\n

One of the common answers was:<\/p>\n

“I have no talent and everything I come up with is boring.”<\/p><\/blockquote>\n

You do not need talent to write an effective commercial.<\/p>\n

You do<\/strong> need product knowledge<\/strong> (which you can attain) \u2014 an understanding of how advertising in general and radio advertising in particular work \u2014 and a genuine desire to help your client.<\/p>\n

If you’ve been brainwashed into believing your job exists solely to provide income for your employer, either get your brain dirty again or go find some other job where not caring about the results you produce will be less important. (“Big deal, so I didn’t get that pickle exactly in the middle of that Big Mac.”)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

This is the third installment in a series that began with Dick Orkin repeatedly hearing this refrain from radio station salespeople: “I don’t like writing commercials!” Dick surveyed a large number of radio account executives to determine their most common reasons for viewing “commercial copywriting” negatively. One of the common answers was: “I have no […]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-10769","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-uncategorized"},"yoast_head":"\nDICK ORKIN and DAY O'DAY: Dreaming In Commercials, Part Three - DAN O\u2019DAY TALKS ABOUT RADIO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/danoday.com\/blog\/2011\/08\/dick-orkin-day-oday-radio\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DICK ORKIN and DAY O'DAY: Dreaming In Commercials, Part Three - DAN O\u2019DAY TALKS ABOUT RADIO\" \/>\n<meta property=\"og:description\" content=\"This is the third installment in a series that began with Dick Orkin repeatedly hearing this refrain from radio station salespeople: “I don’t like writing commercials!” Dick surveyed a large number of radio account executives to determine their most common reasons for viewing “commercial copywriting” negatively. One of the common answers was: “I have no […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/danoday.com\/blog\/2011\/08\/dick-orkin-day-oday-radio\/\" \/>\n<meta property=\"og:site_name\" content=\"DAN O\u2019DAY TALKS ABOUT RADIO\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DanODayRadio\" \/>\n<meta property=\"article:published_time\" content=\"2011-08-17T07:14:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2011-08-17T07:24:00+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/danoday.com\/blog\/wp-content\/uploads\/2011\/08\/DickOrkinDanODay.jpg\" \/>\n<meta name=\"author\" content=\"Dan O'Day\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Dan_ODay\" \/>\n<meta name=\"twitter:site\" content=\"@Dan_ODay\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dan O'Day\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2011\\\/08\\\/dick-orkin-day-oday-radio\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2011\\\/08\\\/dick-orkin-day-oday-radio\\\/\"},\"author\":{\"name\":\"Dan O'Day\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/#\\\/schema\\\/person\\\/afe504342187ed9676675802d9c9b19c\"},\"headline\":\"DICK ORKIN and DAY O’DAY: Dreaming In Commercials, Part Three\",\"datePublished\":\"2011-08-17T07:14:48+00:00\",\"dateModified\":\"2011-08-17T07:24:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2011\\\/08\\\/dick-orkin-day-oday-radio\\\/\"},\"wordCount\":187,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2011\\\/08\\\/dick-orkin-day-oday-radio\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/danoday.com\\\/blog\\\/wp-content\\\/uploads\\\/2011\\\/08\\\/DickOrkinDanODay.jpg\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/danoday.com\\\/blog\\\/2011\\\/08\\\/dick-orkin-day-oday-radio\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2011\\\/08\\\/dick-orkin-day-oday-radio\\\/\",\"url\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2011\\\/08\\\/dick-orkin-day-oday-radio\\\/\",\"name\":\"DICK ORKIN and DAY O'DAY: Dreaming In Commercials, Part Three - DAN O\u2019DAY TALKS ABOUT RADIO\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2011\\\/08\\\/dick-orkin-day-oday-radio\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2011\\\/08\\\/dick-orkin-day-oday-radio\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/danoday.com\\\/blog\\\/wp-content\\\/uploads\\\/2011\\\/08\\\/DickOrkinDanODay.jpg\",\"datePublished\":\"2011-08-17T07:14:48+00:00\",\"dateModified\":\"2011-08-17T07:24:00+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/#\\\/schema\\\/person\\\/afe504342187ed9676675802d9c9b19c\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2011\\\/08\\\/dick-orkin-day-oday-radio\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/danoday.com\\\/blog\\\/2011\\\/08\\\/dick-orkin-day-oday-radio\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2011\\\/08\\\/dick-orkin-day-oday-radio\\\/#primaryimage\",\"url\":\"http:\\\/\\\/danoday.com\\\/blog\\\/wp-content\\\/uploads\\\/2011\\\/08\\\/DickOrkinDanODay.jpg\",\"contentUrl\":\"http:\\\/\\\/danoday.com\\\/blog\\\/wp-content\\\/uploads\\\/2011\\\/08\\\/DickOrkinDanODay.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2011\\\/08\\\/dick-orkin-day-oday-radio\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/danoday.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"DICK ORKIN and DAY O’DAY: Dreaming In Commercials, Part Three\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/danoday.com\\\/blog\\\/\",\"name\":\"DAN O\u2019DAY TALKS ABOUT RADIO\",\"description\":\"Straight talk about radio programming, radio advertising, radio production...Well, you get the idea.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/danoday.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/#\\\/schema\\\/person\\\/afe504342187ed9676675802d9c9b19c\",\"name\":\"Dan O'Day\",\"url\":\"https:\\\/\\\/danoday.com\\\/blog\\\/author\\\/assistant\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"DICK ORKIN and DAY O'DAY: Dreaming In Commercials, Part Three - DAN O\u2019DAY TALKS ABOUT RADIO","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/danoday.com\/blog\/2011\/08\/dick-orkin-day-oday-radio\/","og_locale":"en_US","og_type":"article","og_title":"DICK ORKIN and DAY O'DAY: Dreaming In Commercials, Part Three - DAN O\u2019DAY TALKS ABOUT RADIO","og_description":"This is the third installment in a series that began with Dick Orkin repeatedly hearing this refrain from radio station salespeople: “I don’t like writing commercials!” Dick surveyed a large number of radio account executives to determine their most common reasons for viewing “commercial copywriting” negatively. One of the common answers was: “I have no […]","og_url":"https:\/\/danoday.com\/blog\/2011\/08\/dick-orkin-day-oday-radio\/","og_site_name":"DAN O\u2019DAY TALKS ABOUT RADIO","article_publisher":"https:\/\/www.facebook.com\/DanODayRadio","article_published_time":"2011-08-17T07:14:48+00:00","article_modified_time":"2011-08-17T07:24:00+00:00","og_image":[{"url":"http:\/\/danoday.com\/blog\/wp-content\/uploads\/2011\/08\/DickOrkinDanODay.jpg","type":"","width":"","height":""}],"author":"Dan O'Day","twitter_card":"summary_large_image","twitter_creator":"@Dan_ODay","twitter_site":"@Dan_ODay","twitter_misc":{"Written by":"Dan O'Day","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/danoday.com\/blog\/2011\/08\/dick-orkin-day-oday-radio\/#article","isPartOf":{"@id":"https:\/\/danoday.com\/blog\/2011\/08\/dick-orkin-day-oday-radio\/"},"author":{"name":"Dan O'Day","@id":"https:\/\/danoday.com\/blog\/#\/schema\/person\/afe504342187ed9676675802d9c9b19c"},"headline":"DICK ORKIN and DAY O’DAY: Dreaming In Commercials, Part Three","datePublished":"2011-08-17T07:14:48+00:00","dateModified":"2011-08-17T07:24:00+00:00","mainEntityOfPage":{"@id":"https:\/\/danoday.com\/blog\/2011\/08\/dick-orkin-day-oday-radio\/"},"wordCount":187,"commentCount":0,"image":{"@id":"https:\/\/danoday.com\/blog\/2011\/08\/dick-orkin-day-oday-radio\/#primaryimage"},"thumbnailUrl":"http:\/\/danoday.com\/blog\/wp-content\/uploads\/2011\/08\/DickOrkinDanODay.jpg","inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/danoday.com\/blog\/2011\/08\/dick-orkin-day-oday-radio\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/danoday.com\/blog\/2011\/08\/dick-orkin-day-oday-radio\/","url":"https:\/\/danoday.com\/blog\/2011\/08\/dick-orkin-day-oday-radio\/","name":"DICK ORKIN and DAY O'DAY: Dreaming In Commercials, Part Three - DAN O\u2019DAY TALKS ABOUT RADIO","isPartOf":{"@id":"https:\/\/danoday.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/danoday.com\/blog\/2011\/08\/dick-orkin-day-oday-radio\/#primaryimage"},"image":{"@id":"https:\/\/danoday.com\/blog\/2011\/08\/dick-orkin-day-oday-radio\/#primaryimage"},"thumbnailUrl":"http:\/\/danoday.com\/blog\/wp-content\/uploads\/2011\/08\/DickOrkinDanODay.jpg","datePublished":"2011-08-17T07:14:48+00:00","dateModified":"2011-08-17T07:24:00+00:00","author":{"@id":"https:\/\/danoday.com\/blog\/#\/schema\/person\/afe504342187ed9676675802d9c9b19c"},"breadcrumb":{"@id":"https:\/\/danoday.com\/blog\/2011\/08\/dick-orkin-day-oday-radio\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/danoday.com\/blog\/2011\/08\/dick-orkin-day-oday-radio\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/danoday.com\/blog\/2011\/08\/dick-orkin-day-oday-radio\/#primaryimage","url":"http:\/\/danoday.com\/blog\/wp-content\/uploads\/2011\/08\/DickOrkinDanODay.jpg","contentUrl":"http:\/\/danoday.com\/blog\/wp-content\/uploads\/2011\/08\/DickOrkinDanODay.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/danoday.com\/blog\/2011\/08\/dick-orkin-day-oday-radio\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/danoday.com\/blog\/"},{"@type":"ListItem","position":2,"name":"DICK ORKIN and DAY O’DAY: Dreaming In Commercials, Part Three"}]},{"@type":"WebSite","@id":"https:\/\/danoday.com\/blog\/#website","url":"https:\/\/danoday.com\/blog\/","name":"DAN O\u2019DAY TALKS ABOUT RADIO","description":"Straight talk about radio programming, radio advertising, radio production...Well, you get the idea.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/danoday.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/danoday.com\/blog\/#\/schema\/person\/afe504342187ed9676675802d9c9b19c","name":"Dan O'Day","url":"https:\/\/danoday.com\/blog\/author\/assistant\/"}]}},"_links":{"self":[{"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/posts\/10769","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/comments?post=10769"}],"version-history":[{"count":14,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/posts\/10769\/revisions"}],"predecessor-version":[{"id":10784,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/posts\/10769\/revisions\/10784"}],"wp:attachment":[{"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/media?parent=10769"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/categories?post=10769"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/tags?post=10769"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}