First, listen to the commercial:<\/p>\n
<\/param><\/param><\/param><\/param><\/param><\/object><\/p>\nNow, what do you remember<\/strong>?<\/p>\nAnd that’s immediately after you deliberately listened to it. Imagine the impact that advertisement made on consumers who had the radio on at the time but had no reason to stop what they were doing and try to pay attention to it.<\/p>\nThey begin by giving us alternate definitions of the word “new” \u2014 as though the targeted listener woke up this morning thinking, “Gee, I wonder what ‘new’ really means?” or even “Gee, I wonder what’s new?”<\/p>\nHere’s a line that’s guaranteed to put any listener to sleep: “The youngest and freshest in the Luxury Car class, backed by 125 years of innovation.” <\/em><\/p>\nHint:<\/strong> If you want to sell the idea of “new,” don’t tell people that it’s a continuation of a 125-year old tradition. (Yes, they say “125 years of innovation<\/span>,”<\/em> but what sticks with the listener is “125 years,”<\/em> not “innovation.”)<\/em><\/p>\nIf you managed to prevent your mind from wandering away from this radio commercial, what’s the one<\/strong> thing that actually sounded interesting?<\/p>\nRight. The “Attention Assist, which can detect and alert drivers if they become drowsy.”<\/em><\/p>\nThat’s a genuinely interesting feature. Perhaps even \u2014 as Mercedes claims \u2014 an innovation.<\/p>\nToo bad it was lost among all the meaningless blather, accentuated by blandly irrelevant music.<\/p>\nOh, one more thing.<\/p>\nThis radio commercial aired on July 24. Yet it attempts to tie Mercedes’ alleged innovation to the “New Year” of 2011.<\/p>\n","protected":false},"excerpt":{"rendered":"First, listen to the commercial: Now, what do you remember? And that’s immediately after you deliberately listened to it. Imagine the impact that advertisement made on consumers who had the radio on at the time but had no reason to stop what they were doing and try to pay attention to it. They begin by […]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-10754","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-uncategorized"},"yoast_head":"\nRADIO COMMERCIAL SMACKDOWN: Southern California Mercedes Benz - DAN O\u2019DAY TALKS ABOUT RADIO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/danoday.com\/blog\/2011\/08\/mercedes-radio-commercial-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"RADIO COMMERCIAL SMACKDOWN: Southern California Mercedes Benz - DAN O\u2019DAY TALKS ABOUT RADIO\" \/>\n<meta property=\"og:description\" content=\"First, listen to the commercial: Now, what do you remember? And that’s immediately after you deliberately listened to it. Imagine the impact that advertisement made on consumers who had the radio on at the time but had no reason to stop what they were doing and try to pay attention to it. They begin by […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/danoday.com\/blog\/2011\/08\/mercedes-radio-commercial-2\/\" \/>\n<meta property=\"og:site_name\" content=\"DAN O\u2019DAY TALKS ABOUT RADIO\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DanODayRadio\" \/>\n<meta property=\"article:published_time\" content=\"2011-08-22T07:01:10+00:00\" \/>\n<meta name=\"author\" content=\"Dan O'Day\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Dan_ODay\" \/>\n<meta name=\"twitter:site\" content=\"@Dan_ODay\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dan O'Day\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2011\\\/08\\\/mercedes-radio-commercial-2\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2011\\\/08\\\/mercedes-radio-commercial-2\\\/\"},\"author\":{\"name\":\"Dan O'Day\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/#\\\/schema\\\/person\\\/afe504342187ed9676675802d9c9b19c\"},\"headline\":\"RADIO COMMERCIAL SMACKDOWN: Southern California Mercedes Benz\",\"datePublished\":\"2011-08-22T07:01:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2011\\\/08\\\/mercedes-radio-commercial-2\\\/\"},\"wordCount\":243,\"commentCount\":7,\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/danoday.com\\\/blog\\\/2011\\\/08\\\/mercedes-radio-commercial-2\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2011\\\/08\\\/mercedes-radio-commercial-2\\\/\",\"url\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2011\\\/08\\\/mercedes-radio-commercial-2\\\/\",\"name\":\"RADIO COMMERCIAL SMACKDOWN: Southern California Mercedes Benz - DAN O\u2019DAY TALKS ABOUT RADIO\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/#website\"},\"datePublished\":\"2011-08-22T07:01:10+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/#\\\/schema\\\/person\\\/afe504342187ed9676675802d9c9b19c\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2011\\\/08\\\/mercedes-radio-commercial-2\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/danoday.com\\\/blog\\\/2011\\\/08\\\/mercedes-radio-commercial-2\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2011\\\/08\\\/mercedes-radio-commercial-2\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/danoday.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"RADIO COMMERCIAL SMACKDOWN: Southern California Mercedes Benz\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/danoday.com\\\/blog\\\/\",\"name\":\"DAN O\u2019DAY TALKS ABOUT RADIO\",\"description\":\"Straight talk about radio programming, radio advertising, radio production...Well, you get the idea.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/danoday.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/#\\\/schema\\\/person\\\/afe504342187ed9676675802d9c9b19c\",\"name\":\"Dan O'Day\",\"url\":\"https:\\\/\\\/danoday.com\\\/blog\\\/author\\\/assistant\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"RADIO COMMERCIAL SMACKDOWN: Southern California Mercedes Benz - DAN O\u2019DAY TALKS ABOUT RADIO","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/danoday.com\/blog\/2011\/08\/mercedes-radio-commercial-2\/","og_locale":"en_US","og_type":"article","og_title":"RADIO COMMERCIAL SMACKDOWN: Southern California Mercedes Benz - DAN O\u2019DAY TALKS ABOUT RADIO","og_description":"First, listen to the commercial: Now, what do you remember? And that’s immediately after you deliberately listened to it. Imagine the impact that advertisement made on consumers who had the radio on at the time but had no reason to stop what they were doing and try to pay attention to it. They begin by […]","og_url":"https:\/\/danoday.com\/blog\/2011\/08\/mercedes-radio-commercial-2\/","og_site_name":"DAN O\u2019DAY TALKS ABOUT RADIO","article_publisher":"https:\/\/www.facebook.com\/DanODayRadio","article_published_time":"2011-08-22T07:01:10+00:00","author":"Dan O'Day","twitter_card":"summary_large_image","twitter_creator":"@Dan_ODay","twitter_site":"@Dan_ODay","twitter_misc":{"Written by":"Dan O'Day","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/danoday.com\/blog\/2011\/08\/mercedes-radio-commercial-2\/#article","isPartOf":{"@id":"https:\/\/danoday.com\/blog\/2011\/08\/mercedes-radio-commercial-2\/"},"author":{"name":"Dan O'Day","@id":"https:\/\/danoday.com\/blog\/#\/schema\/person\/afe504342187ed9676675802d9c9b19c"},"headline":"RADIO COMMERCIAL SMACKDOWN: Southern California Mercedes Benz","datePublished":"2011-08-22T07:01:10+00:00","mainEntityOfPage":{"@id":"https:\/\/danoday.com\/blog\/2011\/08\/mercedes-radio-commercial-2\/"},"wordCount":243,"commentCount":7,"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/danoday.com\/blog\/2011\/08\/mercedes-radio-commercial-2\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/danoday.com\/blog\/2011\/08\/mercedes-radio-commercial-2\/","url":"https:\/\/danoday.com\/blog\/2011\/08\/mercedes-radio-commercial-2\/","name":"RADIO COMMERCIAL SMACKDOWN: Southern California Mercedes Benz - DAN O\u2019DAY TALKS ABOUT RADIO","isPartOf":{"@id":"https:\/\/danoday.com\/blog\/#website"},"datePublished":"2011-08-22T07:01:10+00:00","author":{"@id":"https:\/\/danoday.com\/blog\/#\/schema\/person\/afe504342187ed9676675802d9c9b19c"},"breadcrumb":{"@id":"https:\/\/danoday.com\/blog\/2011\/08\/mercedes-radio-commercial-2\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/danoday.com\/blog\/2011\/08\/mercedes-radio-commercial-2\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/danoday.com\/blog\/2011\/08\/mercedes-radio-commercial-2\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/danoday.com\/blog\/"},{"@type":"ListItem","position":2,"name":"RADIO COMMERCIAL SMACKDOWN: Southern California Mercedes Benz"}]},{"@type":"WebSite","@id":"https:\/\/danoday.com\/blog\/#website","url":"https:\/\/danoday.com\/blog\/","name":"DAN O\u2019DAY TALKS ABOUT RADIO","description":"Straight talk about radio programming, radio advertising, radio production...Well, you get the idea.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/danoday.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/danoday.com\/blog\/#\/schema\/person\/afe504342187ed9676675802d9c9b19c","name":"Dan O'Day","url":"https:\/\/danoday.com\/blog\/author\/assistant\/"}]}},"_links":{"self":[{"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/posts\/10754","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/comments?post=10754"}],"version-history":[{"count":5,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/posts\/10754\/revisions"}],"predecessor-version":[{"id":10759,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/posts\/10754\/revisions\/10759"}],"wp:attachment":[{"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/media?parent=10754"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/categories?post=10754"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/tags?post=10754"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Now, what do you remember<\/strong>?<\/p>\nAnd that’s immediately after you deliberately listened to it. Imagine the impact that advertisement made on consumers who had the radio on at the time but had no reason to stop what they were doing and try to pay attention to it.<\/p>\nThey begin by giving us alternate definitions of the word “new” \u2014 as though the targeted listener woke up this morning thinking, “Gee, I wonder what ‘new’ really means?” or even “Gee, I wonder what’s new?”<\/p>\nHere’s a line that’s guaranteed to put any listener to sleep: “The youngest and freshest in the Luxury Car class, backed by 125 years of innovation.” <\/em><\/p>\nHint:<\/strong> If you want to sell the idea of “new,” don’t tell people that it’s a continuation of a 125-year old tradition. (Yes, they say “125 years of innovation<\/span>,”<\/em> but what sticks with the listener is “125 years,”<\/em> not “innovation.”)<\/em><\/p>\nIf you managed to prevent your mind from wandering away from this radio commercial, what’s the one<\/strong> thing that actually sounded interesting?<\/p>\nRight. The “Attention Assist, which can detect and alert drivers if they become drowsy.”<\/em><\/p>\nThat’s a genuinely interesting feature. Perhaps even \u2014 as Mercedes claims \u2014 an innovation.<\/p>\nToo bad it was lost among all the meaningless blather, accentuated by blandly irrelevant music.<\/p>\nOh, one more thing.<\/p>\nThis radio commercial aired on July 24. Yet it attempts to tie Mercedes’ alleged innovation to the “New Year” of 2011.<\/p>\n","protected":false},"excerpt":{"rendered":"First, listen to the commercial: Now, what do you remember? And that’s immediately after you deliberately listened to it. Imagine the impact that advertisement made on consumers who had the radio on at the time but had no reason to stop what they were doing and try to pay attention to it. They begin by […]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-10754","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-uncategorized"},"yoast_head":"\nRADIO COMMERCIAL SMACKDOWN: Southern California Mercedes Benz - DAN O\u2019DAY TALKS ABOUT RADIO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/danoday.com\/blog\/2011\/08\/mercedes-radio-commercial-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"RADIO COMMERCIAL SMACKDOWN: Southern California Mercedes Benz - DAN O\u2019DAY TALKS ABOUT RADIO\" \/>\n<meta property=\"og:description\" content=\"First, listen to the commercial: Now, what do you remember? And that’s immediately after you deliberately listened to it. Imagine the impact that advertisement made on consumers who had the radio on at the time but had no reason to stop what they were doing and try to pay attention to it. They begin by […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/danoday.com\/blog\/2011\/08\/mercedes-radio-commercial-2\/\" \/>\n<meta property=\"og:site_name\" content=\"DAN O\u2019DAY TALKS ABOUT RADIO\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DanODayRadio\" \/>\n<meta property=\"article:published_time\" content=\"2011-08-22T07:01:10+00:00\" \/>\n<meta name=\"author\" content=\"Dan O'Day\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Dan_ODay\" \/>\n<meta name=\"twitter:site\" content=\"@Dan_ODay\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dan O'Day\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2011\\\/08\\\/mercedes-radio-commercial-2\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2011\\\/08\\\/mercedes-radio-commercial-2\\\/\"},\"author\":{\"name\":\"Dan O'Day\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/#\\\/schema\\\/person\\\/afe504342187ed9676675802d9c9b19c\"},\"headline\":\"RADIO COMMERCIAL SMACKDOWN: Southern California Mercedes Benz\",\"datePublished\":\"2011-08-22T07:01:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2011\\\/08\\\/mercedes-radio-commercial-2\\\/\"},\"wordCount\":243,\"commentCount\":7,\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/danoday.com\\\/blog\\\/2011\\\/08\\\/mercedes-radio-commercial-2\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2011\\\/08\\\/mercedes-radio-commercial-2\\\/\",\"url\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2011\\\/08\\\/mercedes-radio-commercial-2\\\/\",\"name\":\"RADIO COMMERCIAL SMACKDOWN: Southern California Mercedes Benz - DAN O\u2019DAY TALKS ABOUT RADIO\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/#website\"},\"datePublished\":\"2011-08-22T07:01:10+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/#\\\/schema\\\/person\\\/afe504342187ed9676675802d9c9b19c\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2011\\\/08\\\/mercedes-radio-commercial-2\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/danoday.com\\\/blog\\\/2011\\\/08\\\/mercedes-radio-commercial-2\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2011\\\/08\\\/mercedes-radio-commercial-2\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/danoday.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"RADIO COMMERCIAL SMACKDOWN: Southern California Mercedes Benz\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/danoday.com\\\/blog\\\/\",\"name\":\"DAN O\u2019DAY TALKS ABOUT RADIO\",\"description\":\"Straight talk about radio programming, radio advertising, radio production...Well, you get the idea.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/danoday.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/#\\\/schema\\\/person\\\/afe504342187ed9676675802d9c9b19c\",\"name\":\"Dan O'Day\",\"url\":\"https:\\\/\\\/danoday.com\\\/blog\\\/author\\\/assistant\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"RADIO COMMERCIAL SMACKDOWN: Southern California Mercedes Benz - DAN O\u2019DAY TALKS ABOUT RADIO","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/danoday.com\/blog\/2011\/08\/mercedes-radio-commercial-2\/","og_locale":"en_US","og_type":"article","og_title":"RADIO COMMERCIAL SMACKDOWN: Southern California Mercedes Benz - DAN O\u2019DAY TALKS ABOUT RADIO","og_description":"First, listen to the commercial: Now, what do you remember? And that’s immediately after you deliberately listened to it. Imagine the impact that advertisement made on consumers who had the radio on at the time but had no reason to stop what they were doing and try to pay attention to it. They begin by […]","og_url":"https:\/\/danoday.com\/blog\/2011\/08\/mercedes-radio-commercial-2\/","og_site_name":"DAN O\u2019DAY TALKS ABOUT RADIO","article_publisher":"https:\/\/www.facebook.com\/DanODayRadio","article_published_time":"2011-08-22T07:01:10+00:00","author":"Dan O'Day","twitter_card":"summary_large_image","twitter_creator":"@Dan_ODay","twitter_site":"@Dan_ODay","twitter_misc":{"Written by":"Dan O'Day","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/danoday.com\/blog\/2011\/08\/mercedes-radio-commercial-2\/#article","isPartOf":{"@id":"https:\/\/danoday.com\/blog\/2011\/08\/mercedes-radio-commercial-2\/"},"author":{"name":"Dan O'Day","@id":"https:\/\/danoday.com\/blog\/#\/schema\/person\/afe504342187ed9676675802d9c9b19c"},"headline":"RADIO COMMERCIAL SMACKDOWN: Southern California Mercedes Benz","datePublished":"2011-08-22T07:01:10+00:00","mainEntityOfPage":{"@id":"https:\/\/danoday.com\/blog\/2011\/08\/mercedes-radio-commercial-2\/"},"wordCount":243,"commentCount":7,"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/danoday.com\/blog\/2011\/08\/mercedes-radio-commercial-2\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/danoday.com\/blog\/2011\/08\/mercedes-radio-commercial-2\/","url":"https:\/\/danoday.com\/blog\/2011\/08\/mercedes-radio-commercial-2\/","name":"RADIO COMMERCIAL SMACKDOWN: Southern California Mercedes Benz - DAN O\u2019DAY TALKS ABOUT RADIO","isPartOf":{"@id":"https:\/\/danoday.com\/blog\/#website"},"datePublished":"2011-08-22T07:01:10+00:00","author":{"@id":"https:\/\/danoday.com\/blog\/#\/schema\/person\/afe504342187ed9676675802d9c9b19c"},"breadcrumb":{"@id":"https:\/\/danoday.com\/blog\/2011\/08\/mercedes-radio-commercial-2\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/danoday.com\/blog\/2011\/08\/mercedes-radio-commercial-2\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/danoday.com\/blog\/2011\/08\/mercedes-radio-commercial-2\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/danoday.com\/blog\/"},{"@type":"ListItem","position":2,"name":"RADIO COMMERCIAL SMACKDOWN: Southern California Mercedes Benz"}]},{"@type":"WebSite","@id":"https:\/\/danoday.com\/blog\/#website","url":"https:\/\/danoday.com\/blog\/","name":"DAN O\u2019DAY TALKS ABOUT RADIO","description":"Straight talk about radio programming, radio advertising, radio production...Well, you get the idea.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/danoday.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/danoday.com\/blog\/#\/schema\/person\/afe504342187ed9676675802d9c9b19c","name":"Dan O'Day","url":"https:\/\/danoday.com\/blog\/author\/assistant\/"}]}},"_links":{"self":[{"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/posts\/10754","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/comments?post=10754"}],"version-history":[{"count":5,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/posts\/10754\/revisions"}],"predecessor-version":[{"id":10759,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/posts\/10754\/revisions\/10759"}],"wp:attachment":[{"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/media?parent=10754"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/categories?post=10754"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/tags?post=10754"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
And that’s immediately after you deliberately listened to it. Imagine the impact that advertisement made on consumers who had the radio on at the time but had no reason to stop what they were doing and try to pay attention to it.<\/p>\n
They begin by giving us alternate definitions of the word “new” \u2014 as though the targeted listener woke up this morning thinking, “Gee, I wonder what ‘new’ really means?” or even “Gee, I wonder what’s new?”<\/p>\n
Here’s a line that’s guaranteed to put any listener to sleep: “The youngest and freshest in the Luxury Car class, backed by 125 years of innovation.” <\/em><\/p>\nHint:<\/strong> If you want to sell the idea of “new,” don’t tell people that it’s a continuation of a 125-year old tradition. (Yes, they say “125 years of innovation<\/span>,”<\/em> but what sticks with the listener is “125 years,”<\/em> not “innovation.”)<\/em><\/p>\nIf you managed to prevent your mind from wandering away from this radio commercial, what’s the one<\/strong> thing that actually sounded interesting?<\/p>\nRight. The “Attention Assist, which can detect and alert drivers if they become drowsy.”<\/em><\/p>\nThat’s a genuinely interesting feature. Perhaps even \u2014 as Mercedes claims \u2014 an innovation.<\/p>\nToo bad it was lost among all the meaningless blather, accentuated by blandly irrelevant music.<\/p>\nOh, one more thing.<\/p>\nThis radio commercial aired on July 24. Yet it attempts to tie Mercedes’ alleged innovation to the “New Year” of 2011.<\/p>\n","protected":false},"excerpt":{"rendered":"First, listen to the commercial: Now, what do you remember? And that’s immediately after you deliberately listened to it. Imagine the impact that advertisement made on consumers who had the radio on at the time but had no reason to stop what they were doing and try to pay attention to it. They begin by […]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-10754","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-uncategorized"},"yoast_head":"\nRADIO COMMERCIAL SMACKDOWN: Southern California Mercedes Benz - DAN O\u2019DAY TALKS ABOUT RADIO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/danoday.com\/blog\/2011\/08\/mercedes-radio-commercial-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"RADIO COMMERCIAL SMACKDOWN: Southern California Mercedes Benz - DAN O\u2019DAY TALKS ABOUT RADIO\" \/>\n<meta property=\"og:description\" content=\"First, listen to the commercial: Now, what do you remember? And that’s immediately after you deliberately listened to it. Imagine the impact that advertisement made on consumers who had the radio on at the time but had no reason to stop what they were doing and try to pay attention to it. They begin by […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/danoday.com\/blog\/2011\/08\/mercedes-radio-commercial-2\/\" \/>\n<meta property=\"og:site_name\" content=\"DAN O\u2019DAY TALKS ABOUT RADIO\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DanODayRadio\" \/>\n<meta property=\"article:published_time\" content=\"2011-08-22T07:01:10+00:00\" \/>\n<meta name=\"author\" content=\"Dan O'Day\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Dan_ODay\" \/>\n<meta name=\"twitter:site\" content=\"@Dan_ODay\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dan O'Day\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2011\\\/08\\\/mercedes-radio-commercial-2\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2011\\\/08\\\/mercedes-radio-commercial-2\\\/\"},\"author\":{\"name\":\"Dan O'Day\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/#\\\/schema\\\/person\\\/afe504342187ed9676675802d9c9b19c\"},\"headline\":\"RADIO COMMERCIAL SMACKDOWN: Southern California Mercedes Benz\",\"datePublished\":\"2011-08-22T07:01:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2011\\\/08\\\/mercedes-radio-commercial-2\\\/\"},\"wordCount\":243,\"commentCount\":7,\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/danoday.com\\\/blog\\\/2011\\\/08\\\/mercedes-radio-commercial-2\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2011\\\/08\\\/mercedes-radio-commercial-2\\\/\",\"url\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2011\\\/08\\\/mercedes-radio-commercial-2\\\/\",\"name\":\"RADIO COMMERCIAL SMACKDOWN: Southern California Mercedes Benz - DAN O\u2019DAY TALKS ABOUT RADIO\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/#website\"},\"datePublished\":\"2011-08-22T07:01:10+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/#\\\/schema\\\/person\\\/afe504342187ed9676675802d9c9b19c\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2011\\\/08\\\/mercedes-radio-commercial-2\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/danoday.com\\\/blog\\\/2011\\\/08\\\/mercedes-radio-commercial-2\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2011\\\/08\\\/mercedes-radio-commercial-2\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/danoday.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"RADIO COMMERCIAL SMACKDOWN: Southern California Mercedes Benz\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/danoday.com\\\/blog\\\/\",\"name\":\"DAN O\u2019DAY TALKS ABOUT RADIO\",\"description\":\"Straight talk about radio programming, radio advertising, radio production...Well, you get the idea.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/danoday.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/#\\\/schema\\\/person\\\/afe504342187ed9676675802d9c9b19c\",\"name\":\"Dan O'Day\",\"url\":\"https:\\\/\\\/danoday.com\\\/blog\\\/author\\\/assistant\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"RADIO COMMERCIAL SMACKDOWN: Southern California Mercedes Benz - DAN O\u2019DAY TALKS ABOUT RADIO","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/danoday.com\/blog\/2011\/08\/mercedes-radio-commercial-2\/","og_locale":"en_US","og_type":"article","og_title":"RADIO COMMERCIAL SMACKDOWN: Southern California Mercedes Benz - DAN O\u2019DAY TALKS ABOUT RADIO","og_description":"First, listen to the commercial: Now, what do you remember? And that’s immediately after you deliberately listened to it. Imagine the impact that advertisement made on consumers who had the radio on at the time but had no reason to stop what they were doing and try to pay attention to it. They begin by […]","og_url":"https:\/\/danoday.com\/blog\/2011\/08\/mercedes-radio-commercial-2\/","og_site_name":"DAN O\u2019DAY TALKS ABOUT RADIO","article_publisher":"https:\/\/www.facebook.com\/DanODayRadio","article_published_time":"2011-08-22T07:01:10+00:00","author":"Dan O'Day","twitter_card":"summary_large_image","twitter_creator":"@Dan_ODay","twitter_site":"@Dan_ODay","twitter_misc":{"Written by":"Dan O'Day","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/danoday.com\/blog\/2011\/08\/mercedes-radio-commercial-2\/#article","isPartOf":{"@id":"https:\/\/danoday.com\/blog\/2011\/08\/mercedes-radio-commercial-2\/"},"author":{"name":"Dan O'Day","@id":"https:\/\/danoday.com\/blog\/#\/schema\/person\/afe504342187ed9676675802d9c9b19c"},"headline":"RADIO COMMERCIAL SMACKDOWN: Southern California Mercedes Benz","datePublished":"2011-08-22T07:01:10+00:00","mainEntityOfPage":{"@id":"https:\/\/danoday.com\/blog\/2011\/08\/mercedes-radio-commercial-2\/"},"wordCount":243,"commentCount":7,"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/danoday.com\/blog\/2011\/08\/mercedes-radio-commercial-2\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/danoday.com\/blog\/2011\/08\/mercedes-radio-commercial-2\/","url":"https:\/\/danoday.com\/blog\/2011\/08\/mercedes-radio-commercial-2\/","name":"RADIO COMMERCIAL SMACKDOWN: Southern California Mercedes Benz - DAN O\u2019DAY TALKS ABOUT RADIO","isPartOf":{"@id":"https:\/\/danoday.com\/blog\/#website"},"datePublished":"2011-08-22T07:01:10+00:00","author":{"@id":"https:\/\/danoday.com\/blog\/#\/schema\/person\/afe504342187ed9676675802d9c9b19c"},"breadcrumb":{"@id":"https:\/\/danoday.com\/blog\/2011\/08\/mercedes-radio-commercial-2\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/danoday.com\/blog\/2011\/08\/mercedes-radio-commercial-2\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/danoday.com\/blog\/2011\/08\/mercedes-radio-commercial-2\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/danoday.com\/blog\/"},{"@type":"ListItem","position":2,"name":"RADIO COMMERCIAL SMACKDOWN: Southern California Mercedes Benz"}]},{"@type":"WebSite","@id":"https:\/\/danoday.com\/blog\/#website","url":"https:\/\/danoday.com\/blog\/","name":"DAN O\u2019DAY TALKS ABOUT RADIO","description":"Straight talk about radio programming, radio advertising, radio production...Well, you get the idea.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/danoday.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/danoday.com\/blog\/#\/schema\/person\/afe504342187ed9676675802d9c9b19c","name":"Dan O'Day","url":"https:\/\/danoday.com\/blog\/author\/assistant\/"}]}},"_links":{"self":[{"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/posts\/10754","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/comments?post=10754"}],"version-history":[{"count":5,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/posts\/10754\/revisions"}],"predecessor-version":[{"id":10759,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/posts\/10754\/revisions\/10759"}],"wp:attachment":[{"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/media?parent=10754"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/categories?post=10754"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/tags?post=10754"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Hint:<\/strong> If you want to sell the idea of “new,” don’t tell people that it’s a continuation of a 125-year old tradition. (Yes, they say “125 years of innovation<\/span>,”<\/em> but what sticks with the listener is “125 years,”<\/em> not “innovation.”)<\/em><\/p>\nIf you managed to prevent your mind from wandering away from this radio commercial, what’s the one<\/strong> thing that actually sounded interesting?<\/p>\nRight. The “Attention Assist, which can detect and alert drivers if they become drowsy.”<\/em><\/p>\nThat’s a genuinely interesting feature. Perhaps even \u2014 as Mercedes claims \u2014 an innovation.<\/p>\nToo bad it was lost among all the meaningless blather, accentuated by blandly irrelevant music.<\/p>\nOh, one more thing.<\/p>\nThis radio commercial aired on July 24. Yet it attempts to tie Mercedes’ alleged innovation to the “New Year” of 2011.<\/p>\n","protected":false},"excerpt":{"rendered":"First, listen to the commercial: Now, what do you remember? And that’s immediately after you deliberately listened to it. Imagine the impact that advertisement made on consumers who had the radio on at the time but had no reason to stop what they were doing and try to pay attention to it. They begin by […]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-10754","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-uncategorized"},"yoast_head":"\nRADIO COMMERCIAL SMACKDOWN: Southern California Mercedes Benz - DAN O\u2019DAY TALKS ABOUT RADIO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/danoday.com\/blog\/2011\/08\/mercedes-radio-commercial-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"RADIO COMMERCIAL SMACKDOWN: Southern California Mercedes Benz - DAN O\u2019DAY TALKS ABOUT RADIO\" \/>\n<meta property=\"og:description\" content=\"First, listen to the commercial: Now, what do you remember? And that’s immediately after you deliberately listened to it. Imagine the impact that advertisement made on consumers who had the radio on at the time but had no reason to stop what they were doing and try to pay attention to it. They begin by […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/danoday.com\/blog\/2011\/08\/mercedes-radio-commercial-2\/\" \/>\n<meta property=\"og:site_name\" content=\"DAN O\u2019DAY TALKS ABOUT RADIO\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DanODayRadio\" \/>\n<meta property=\"article:published_time\" content=\"2011-08-22T07:01:10+00:00\" \/>\n<meta name=\"author\" content=\"Dan O'Day\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Dan_ODay\" \/>\n<meta name=\"twitter:site\" content=\"@Dan_ODay\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dan O'Day\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2011\\\/08\\\/mercedes-radio-commercial-2\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2011\\\/08\\\/mercedes-radio-commercial-2\\\/\"},\"author\":{\"name\":\"Dan O'Day\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/#\\\/schema\\\/person\\\/afe504342187ed9676675802d9c9b19c\"},\"headline\":\"RADIO COMMERCIAL SMACKDOWN: Southern California Mercedes Benz\",\"datePublished\":\"2011-08-22T07:01:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2011\\\/08\\\/mercedes-radio-commercial-2\\\/\"},\"wordCount\":243,\"commentCount\":7,\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/danoday.com\\\/blog\\\/2011\\\/08\\\/mercedes-radio-commercial-2\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2011\\\/08\\\/mercedes-radio-commercial-2\\\/\",\"url\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2011\\\/08\\\/mercedes-radio-commercial-2\\\/\",\"name\":\"RADIO COMMERCIAL SMACKDOWN: Southern California Mercedes Benz - DAN O\u2019DAY TALKS ABOUT RADIO\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/#website\"},\"datePublished\":\"2011-08-22T07:01:10+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/#\\\/schema\\\/person\\\/afe504342187ed9676675802d9c9b19c\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2011\\\/08\\\/mercedes-radio-commercial-2\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/danoday.com\\\/blog\\\/2011\\\/08\\\/mercedes-radio-commercial-2\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2011\\\/08\\\/mercedes-radio-commercial-2\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/danoday.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"RADIO COMMERCIAL SMACKDOWN: Southern California Mercedes Benz\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/danoday.com\\\/blog\\\/\",\"name\":\"DAN O\u2019DAY TALKS ABOUT RADIO\",\"description\":\"Straight talk about radio programming, radio advertising, radio production...Well, you get the idea.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/danoday.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/#\\\/schema\\\/person\\\/afe504342187ed9676675802d9c9b19c\",\"name\":\"Dan O'Day\",\"url\":\"https:\\\/\\\/danoday.com\\\/blog\\\/author\\\/assistant\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"RADIO COMMERCIAL SMACKDOWN: Southern California Mercedes Benz - DAN O\u2019DAY TALKS ABOUT RADIO","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/danoday.com\/blog\/2011\/08\/mercedes-radio-commercial-2\/","og_locale":"en_US","og_type":"article","og_title":"RADIO COMMERCIAL SMACKDOWN: Southern California Mercedes Benz - DAN O\u2019DAY TALKS ABOUT RADIO","og_description":"First, listen to the commercial: Now, what do you remember? And that’s immediately after you deliberately listened to it. Imagine the impact that advertisement made on consumers who had the radio on at the time but had no reason to stop what they were doing and try to pay attention to it. They begin by […]","og_url":"https:\/\/danoday.com\/blog\/2011\/08\/mercedes-radio-commercial-2\/","og_site_name":"DAN O\u2019DAY TALKS ABOUT RADIO","article_publisher":"https:\/\/www.facebook.com\/DanODayRadio","article_published_time":"2011-08-22T07:01:10+00:00","author":"Dan O'Day","twitter_card":"summary_large_image","twitter_creator":"@Dan_ODay","twitter_site":"@Dan_ODay","twitter_misc":{"Written by":"Dan O'Day","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/danoday.com\/blog\/2011\/08\/mercedes-radio-commercial-2\/#article","isPartOf":{"@id":"https:\/\/danoday.com\/blog\/2011\/08\/mercedes-radio-commercial-2\/"},"author":{"name":"Dan O'Day","@id":"https:\/\/danoday.com\/blog\/#\/schema\/person\/afe504342187ed9676675802d9c9b19c"},"headline":"RADIO COMMERCIAL SMACKDOWN: Southern California Mercedes Benz","datePublished":"2011-08-22T07:01:10+00:00","mainEntityOfPage":{"@id":"https:\/\/danoday.com\/blog\/2011\/08\/mercedes-radio-commercial-2\/"},"wordCount":243,"commentCount":7,"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/danoday.com\/blog\/2011\/08\/mercedes-radio-commercial-2\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/danoday.com\/blog\/2011\/08\/mercedes-radio-commercial-2\/","url":"https:\/\/danoday.com\/blog\/2011\/08\/mercedes-radio-commercial-2\/","name":"RADIO COMMERCIAL SMACKDOWN: Southern California Mercedes Benz - DAN O\u2019DAY TALKS ABOUT RADIO","isPartOf":{"@id":"https:\/\/danoday.com\/blog\/#website"},"datePublished":"2011-08-22T07:01:10+00:00","author":{"@id":"https:\/\/danoday.com\/blog\/#\/schema\/person\/afe504342187ed9676675802d9c9b19c"},"breadcrumb":{"@id":"https:\/\/danoday.com\/blog\/2011\/08\/mercedes-radio-commercial-2\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/danoday.com\/blog\/2011\/08\/mercedes-radio-commercial-2\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/danoday.com\/blog\/2011\/08\/mercedes-radio-commercial-2\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/danoday.com\/blog\/"},{"@type":"ListItem","position":2,"name":"RADIO COMMERCIAL SMACKDOWN: Southern California Mercedes Benz"}]},{"@type":"WebSite","@id":"https:\/\/danoday.com\/blog\/#website","url":"https:\/\/danoday.com\/blog\/","name":"DAN O\u2019DAY TALKS ABOUT RADIO","description":"Straight talk about radio programming, radio advertising, radio production...Well, you get the idea.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/danoday.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/danoday.com\/blog\/#\/schema\/person\/afe504342187ed9676675802d9c9b19c","name":"Dan O'Day","url":"https:\/\/danoday.com\/blog\/author\/assistant\/"}]}},"_links":{"self":[{"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/posts\/10754","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/comments?post=10754"}],"version-history":[{"count":5,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/posts\/10754\/revisions"}],"predecessor-version":[{"id":10759,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/posts\/10754\/revisions\/10759"}],"wp:attachment":[{"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/media?parent=10754"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/categories?post=10754"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/tags?post=10754"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
If you managed to prevent your mind from wandering away from this radio commercial, what’s the one<\/strong> thing that actually sounded interesting?<\/p>\nRight. The “Attention Assist, which can detect and alert drivers if they become drowsy.”<\/em><\/p>\nThat’s a genuinely interesting feature. Perhaps even \u2014 as Mercedes claims \u2014 an innovation.<\/p>\nToo bad it was lost among all the meaningless blather, accentuated by blandly irrelevant music.<\/p>\nOh, one more thing.<\/p>\nThis radio commercial aired on July 24. Yet it attempts to tie Mercedes’ alleged innovation to the “New Year” of 2011.<\/p>\n","protected":false},"excerpt":{"rendered":"First, listen to the commercial: Now, what do you remember? And that’s immediately after you deliberately listened to it. Imagine the impact that advertisement made on consumers who had the radio on at the time but had no reason to stop what they were doing and try to pay attention to it. They begin by […]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-10754","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-uncategorized"},"yoast_head":"\nRADIO COMMERCIAL SMACKDOWN: Southern California Mercedes Benz - DAN O\u2019DAY TALKS ABOUT RADIO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/danoday.com\/blog\/2011\/08\/mercedes-radio-commercial-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"RADIO COMMERCIAL SMACKDOWN: Southern California Mercedes Benz - DAN O\u2019DAY TALKS ABOUT RADIO\" \/>\n<meta property=\"og:description\" content=\"First, listen to the commercial: Now, what do you remember? And that’s immediately after you deliberately listened to it. Imagine the impact that advertisement made on consumers who had the radio on at the time but had no reason to stop what they were doing and try to pay attention to it. They begin by […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/danoday.com\/blog\/2011\/08\/mercedes-radio-commercial-2\/\" \/>\n<meta property=\"og:site_name\" content=\"DAN O\u2019DAY TALKS ABOUT RADIO\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DanODayRadio\" \/>\n<meta property=\"article:published_time\" content=\"2011-08-22T07:01:10+00:00\" \/>\n<meta name=\"author\" content=\"Dan O'Day\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Dan_ODay\" \/>\n<meta name=\"twitter:site\" content=\"@Dan_ODay\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dan O'Day\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2011\\\/08\\\/mercedes-radio-commercial-2\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2011\\\/08\\\/mercedes-radio-commercial-2\\\/\"},\"author\":{\"name\":\"Dan O'Day\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/#\\\/schema\\\/person\\\/afe504342187ed9676675802d9c9b19c\"},\"headline\":\"RADIO COMMERCIAL SMACKDOWN: Southern California Mercedes Benz\",\"datePublished\":\"2011-08-22T07:01:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2011\\\/08\\\/mercedes-radio-commercial-2\\\/\"},\"wordCount\":243,\"commentCount\":7,\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/danoday.com\\\/blog\\\/2011\\\/08\\\/mercedes-radio-commercial-2\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2011\\\/08\\\/mercedes-radio-commercial-2\\\/\",\"url\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2011\\\/08\\\/mercedes-radio-commercial-2\\\/\",\"name\":\"RADIO COMMERCIAL SMACKDOWN: Southern California Mercedes Benz - DAN O\u2019DAY TALKS ABOUT RADIO\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/#website\"},\"datePublished\":\"2011-08-22T07:01:10+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/#\\\/schema\\\/person\\\/afe504342187ed9676675802d9c9b19c\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2011\\\/08\\\/mercedes-radio-commercial-2\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/danoday.com\\\/blog\\\/2011\\\/08\\\/mercedes-radio-commercial-2\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2011\\\/08\\\/mercedes-radio-commercial-2\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/danoday.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"RADIO COMMERCIAL SMACKDOWN: Southern California Mercedes Benz\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/danoday.com\\\/blog\\\/\",\"name\":\"DAN O\u2019DAY TALKS ABOUT RADIO\",\"description\":\"Straight talk about radio programming, radio advertising, radio production...Well, you get the idea.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/danoday.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/#\\\/schema\\\/person\\\/afe504342187ed9676675802d9c9b19c\",\"name\":\"Dan O'Day\",\"url\":\"https:\\\/\\\/danoday.com\\\/blog\\\/author\\\/assistant\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"RADIO COMMERCIAL SMACKDOWN: Southern California Mercedes Benz - DAN O\u2019DAY TALKS ABOUT RADIO","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/danoday.com\/blog\/2011\/08\/mercedes-radio-commercial-2\/","og_locale":"en_US","og_type":"article","og_title":"RADIO COMMERCIAL SMACKDOWN: Southern California Mercedes Benz - DAN O\u2019DAY TALKS ABOUT RADIO","og_description":"First, listen to the commercial: Now, what do you remember? And that’s immediately after you deliberately listened to it. Imagine the impact that advertisement made on consumers who had the radio on at the time but had no reason to stop what they were doing and try to pay attention to it. They begin by […]","og_url":"https:\/\/danoday.com\/blog\/2011\/08\/mercedes-radio-commercial-2\/","og_site_name":"DAN O\u2019DAY TALKS ABOUT RADIO","article_publisher":"https:\/\/www.facebook.com\/DanODayRadio","article_published_time":"2011-08-22T07:01:10+00:00","author":"Dan O'Day","twitter_card":"summary_large_image","twitter_creator":"@Dan_ODay","twitter_site":"@Dan_ODay","twitter_misc":{"Written by":"Dan O'Day","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/danoday.com\/blog\/2011\/08\/mercedes-radio-commercial-2\/#article","isPartOf":{"@id":"https:\/\/danoday.com\/blog\/2011\/08\/mercedes-radio-commercial-2\/"},"author":{"name":"Dan O'Day","@id":"https:\/\/danoday.com\/blog\/#\/schema\/person\/afe504342187ed9676675802d9c9b19c"},"headline":"RADIO COMMERCIAL SMACKDOWN: Southern California Mercedes Benz","datePublished":"2011-08-22T07:01:10+00:00","mainEntityOfPage":{"@id":"https:\/\/danoday.com\/blog\/2011\/08\/mercedes-radio-commercial-2\/"},"wordCount":243,"commentCount":7,"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/danoday.com\/blog\/2011\/08\/mercedes-radio-commercial-2\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/danoday.com\/blog\/2011\/08\/mercedes-radio-commercial-2\/","url":"https:\/\/danoday.com\/blog\/2011\/08\/mercedes-radio-commercial-2\/","name":"RADIO COMMERCIAL SMACKDOWN: Southern California Mercedes Benz - DAN O\u2019DAY TALKS ABOUT RADIO","isPartOf":{"@id":"https:\/\/danoday.com\/blog\/#website"},"datePublished":"2011-08-22T07:01:10+00:00","author":{"@id":"https:\/\/danoday.com\/blog\/#\/schema\/person\/afe504342187ed9676675802d9c9b19c"},"breadcrumb":{"@id":"https:\/\/danoday.com\/blog\/2011\/08\/mercedes-radio-commercial-2\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/danoday.com\/blog\/2011\/08\/mercedes-radio-commercial-2\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/danoday.com\/blog\/2011\/08\/mercedes-radio-commercial-2\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/danoday.com\/blog\/"},{"@type":"ListItem","position":2,"name":"RADIO COMMERCIAL SMACKDOWN: Southern California Mercedes Benz"}]},{"@type":"WebSite","@id":"https:\/\/danoday.com\/blog\/#website","url":"https:\/\/danoday.com\/blog\/","name":"DAN O\u2019DAY TALKS ABOUT RADIO","description":"Straight talk about radio programming, radio advertising, radio production...Well, you get the idea.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/danoday.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/danoday.com\/blog\/#\/schema\/person\/afe504342187ed9676675802d9c9b19c","name":"Dan O'Day","url":"https:\/\/danoday.com\/blog\/author\/assistant\/"}]}},"_links":{"self":[{"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/posts\/10754","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/comments?post=10754"}],"version-history":[{"count":5,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/posts\/10754\/revisions"}],"predecessor-version":[{"id":10759,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/posts\/10754\/revisions\/10759"}],"wp:attachment":[{"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/media?parent=10754"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/categories?post=10754"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/tags?post=10754"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Right. The “Attention Assist, which can detect and alert drivers if they become drowsy.”<\/em><\/p>\nThat’s a genuinely interesting feature. Perhaps even \u2014 as Mercedes claims \u2014 an innovation.<\/p>\nToo bad it was lost among all the meaningless blather, accentuated by blandly irrelevant music.<\/p>\nOh, one more thing.<\/p>\nThis radio commercial aired on July 24. Yet it attempts to tie Mercedes’ alleged innovation to the “New Year” of 2011.<\/p>\n","protected":false},"excerpt":{"rendered":"First, listen to the commercial: Now, what do you remember? And that’s immediately after you deliberately listened to it. Imagine the impact that advertisement made on consumers who had the radio on at the time but had no reason to stop what they were doing and try to pay attention to it. They begin by […]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-10754","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-uncategorized"},"yoast_head":"\nRADIO COMMERCIAL SMACKDOWN: Southern California Mercedes Benz - DAN O\u2019DAY TALKS ABOUT RADIO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/danoday.com\/blog\/2011\/08\/mercedes-radio-commercial-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"RADIO COMMERCIAL SMACKDOWN: Southern California Mercedes Benz - DAN O\u2019DAY TALKS ABOUT RADIO\" \/>\n<meta property=\"og:description\" content=\"First, listen to the commercial: Now, what do you remember? And that’s immediately after you deliberately listened to it. Imagine the impact that advertisement made on consumers who had the radio on at the time but had no reason to stop what they were doing and try to pay attention to it. They begin by […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/danoday.com\/blog\/2011\/08\/mercedes-radio-commercial-2\/\" \/>\n<meta property=\"og:site_name\" content=\"DAN O\u2019DAY TALKS ABOUT RADIO\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DanODayRadio\" \/>\n<meta property=\"article:published_time\" content=\"2011-08-22T07:01:10+00:00\" \/>\n<meta name=\"author\" content=\"Dan O'Day\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Dan_ODay\" \/>\n<meta name=\"twitter:site\" content=\"@Dan_ODay\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dan O'Day\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2011\\\/08\\\/mercedes-radio-commercial-2\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2011\\\/08\\\/mercedes-radio-commercial-2\\\/\"},\"author\":{\"name\":\"Dan O'Day\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/#\\\/schema\\\/person\\\/afe504342187ed9676675802d9c9b19c\"},\"headline\":\"RADIO COMMERCIAL SMACKDOWN: Southern California Mercedes Benz\",\"datePublished\":\"2011-08-22T07:01:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2011\\\/08\\\/mercedes-radio-commercial-2\\\/\"},\"wordCount\":243,\"commentCount\":7,\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/danoday.com\\\/blog\\\/2011\\\/08\\\/mercedes-radio-commercial-2\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2011\\\/08\\\/mercedes-radio-commercial-2\\\/\",\"url\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2011\\\/08\\\/mercedes-radio-commercial-2\\\/\",\"name\":\"RADIO COMMERCIAL SMACKDOWN: Southern California Mercedes Benz - DAN O\u2019DAY TALKS ABOUT RADIO\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/#website\"},\"datePublished\":\"2011-08-22T07:01:10+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/#\\\/schema\\\/person\\\/afe504342187ed9676675802d9c9b19c\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2011\\\/08\\\/mercedes-radio-commercial-2\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/danoday.com\\\/blog\\\/2011\\\/08\\\/mercedes-radio-commercial-2\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2011\\\/08\\\/mercedes-radio-commercial-2\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/danoday.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"RADIO COMMERCIAL SMACKDOWN: Southern California Mercedes Benz\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/danoday.com\\\/blog\\\/\",\"name\":\"DAN O\u2019DAY TALKS ABOUT RADIO\",\"description\":\"Straight talk about radio programming, radio advertising, radio production...Well, you get the idea.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/danoday.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/#\\\/schema\\\/person\\\/afe504342187ed9676675802d9c9b19c\",\"name\":\"Dan O'Day\",\"url\":\"https:\\\/\\\/danoday.com\\\/blog\\\/author\\\/assistant\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"RADIO COMMERCIAL SMACKDOWN: Southern California Mercedes Benz - DAN O\u2019DAY TALKS ABOUT RADIO","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/danoday.com\/blog\/2011\/08\/mercedes-radio-commercial-2\/","og_locale":"en_US","og_type":"article","og_title":"RADIO COMMERCIAL SMACKDOWN: Southern California Mercedes Benz - DAN O\u2019DAY TALKS ABOUT RADIO","og_description":"First, listen to the commercial: Now, what do you remember? And that’s immediately after you deliberately listened to it. Imagine the impact that advertisement made on consumers who had the radio on at the time but had no reason to stop what they were doing and try to pay attention to it. They begin by […]","og_url":"https:\/\/danoday.com\/blog\/2011\/08\/mercedes-radio-commercial-2\/","og_site_name":"DAN O\u2019DAY TALKS ABOUT RADIO","article_publisher":"https:\/\/www.facebook.com\/DanODayRadio","article_published_time":"2011-08-22T07:01:10+00:00","author":"Dan O'Day","twitter_card":"summary_large_image","twitter_creator":"@Dan_ODay","twitter_site":"@Dan_ODay","twitter_misc":{"Written by":"Dan O'Day","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/danoday.com\/blog\/2011\/08\/mercedes-radio-commercial-2\/#article","isPartOf":{"@id":"https:\/\/danoday.com\/blog\/2011\/08\/mercedes-radio-commercial-2\/"},"author":{"name":"Dan O'Day","@id":"https:\/\/danoday.com\/blog\/#\/schema\/person\/afe504342187ed9676675802d9c9b19c"},"headline":"RADIO COMMERCIAL SMACKDOWN: Southern California Mercedes Benz","datePublished":"2011-08-22T07:01:10+00:00","mainEntityOfPage":{"@id":"https:\/\/danoday.com\/blog\/2011\/08\/mercedes-radio-commercial-2\/"},"wordCount":243,"commentCount":7,"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/danoday.com\/blog\/2011\/08\/mercedes-radio-commercial-2\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/danoday.com\/blog\/2011\/08\/mercedes-radio-commercial-2\/","url":"https:\/\/danoday.com\/blog\/2011\/08\/mercedes-radio-commercial-2\/","name":"RADIO COMMERCIAL SMACKDOWN: Southern California Mercedes Benz - DAN O\u2019DAY TALKS ABOUT RADIO","isPartOf":{"@id":"https:\/\/danoday.com\/blog\/#website"},"datePublished":"2011-08-22T07:01:10+00:00","author":{"@id":"https:\/\/danoday.com\/blog\/#\/schema\/person\/afe504342187ed9676675802d9c9b19c"},"breadcrumb":{"@id":"https:\/\/danoday.com\/blog\/2011\/08\/mercedes-radio-commercial-2\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/danoday.com\/blog\/2011\/08\/mercedes-radio-commercial-2\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/danoday.com\/blog\/2011\/08\/mercedes-radio-commercial-2\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/danoday.com\/blog\/"},{"@type":"ListItem","position":2,"name":"RADIO COMMERCIAL SMACKDOWN: Southern California Mercedes Benz"}]},{"@type":"WebSite","@id":"https:\/\/danoday.com\/blog\/#website","url":"https:\/\/danoday.com\/blog\/","name":"DAN O\u2019DAY TALKS ABOUT RADIO","description":"Straight talk about radio programming, radio advertising, radio production...Well, you get the idea.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/danoday.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/danoday.com\/blog\/#\/schema\/person\/afe504342187ed9676675802d9c9b19c","name":"Dan O'Day","url":"https:\/\/danoday.com\/blog\/author\/assistant\/"}]}},"_links":{"self":[{"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/posts\/10754","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/comments?post=10754"}],"version-history":[{"count":5,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/posts\/10754\/revisions"}],"predecessor-version":[{"id":10759,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/posts\/10754\/revisions\/10759"}],"wp:attachment":[{"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/media?parent=10754"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/categories?post=10754"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/tags?post=10754"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
That’s a genuinely interesting feature. Perhaps even \u2014 as Mercedes claims \u2014 an innovation.<\/p>\n
Too bad it was lost among all the meaningless blather, accentuated by blandly irrelevant music.<\/p>\n
Oh, one more thing.<\/p>\n
This radio commercial aired on July 24. Yet it attempts to tie Mercedes’ alleged innovation to the “New Year” of 2011.<\/p>\n","protected":false},"excerpt":{"rendered":"
First, listen to the commercial: Now, what do you remember? And that’s immediately after you deliberately listened to it. Imagine the impact that advertisement made on consumers who had the radio on at the time but had no reason to stop what they were doing and try to pay attention to it. They begin by […]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-10754","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-uncategorized"},"yoast_head":"\n