{"id":10686,"date":"2011-08-08T00:01:51","date_gmt":"2011-08-08T07:01:51","guid":{"rendered":"http:\/\/danoday.com\/blog\/?p=10686"},"modified":"2011-08-07T23:29:59","modified_gmt":"2011-08-08T06:29:59","slug":"cedars-sinai-radio-ads","status":"publish","type":"post","link":"https:\/\/danoday.com\/blog\/2011\/08\/cedars-sinai-radio-ads\/","title":{"rendered":"MONDAY RADIO COMMERCIAL SMACKDOWN – Are Cedars Sinai Hospital Commercials Actually Improving?"},"content":{"rendered":"

Almost exactly one year ago I critiqued a Cedars Sinai Hospital radio commercial<\/a>.<\/p>\n

The first 22 seconds were excellent. The remaining 38 seconds were…very not excellent.<\/p>\n

Here’s another advertisement for the same hospital. Voiced by the same person. Probably written by the same person…who appears to be improving.<\/p>\n

<\/param><\/param><\/param><\/param><\/param><\/object><\/p>\n

Unlike last year’s spot, this one doesn’t desert the targeted listener.<\/p>\n

It provides good examples of Pacing & Leading and of Presupposition, both of which are among my Hypnotic Advertising<\/a> techniques.<\/p>\n

So….Is their advertising really improving? Or did they (and we, the audience) just get lucky this time?<\/p>\n

I’m hoping this spot is the result not of luck but of improved skill.<\/p>\n","protected":false},"excerpt":{"rendered":"

Almost exactly one year ago I critiqued a Cedars Sinai Hospital radio commercial. The first 22 seconds were excellent. The remaining 38 seconds were…very not excellent. Here’s another advertisement for the same hospital. Voiced by the same person. Probably written by the same person…who appears to be improving. Unlike last year’s spot, this one doesn’t […]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-10686","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-uncategorized"},"yoast_head":"\nMONDAY RADIO COMMERCIAL SMACKDOWN - Are Cedars Sinai Hospital Commercials Actually Improving? - DAN O\u2019DAY TALKS ABOUT RADIO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/danoday.com\/blog\/2011\/08\/cedars-sinai-radio-ads\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MONDAY RADIO COMMERCIAL SMACKDOWN - Are Cedars Sinai Hospital Commercials Actually Improving? - DAN O\u2019DAY TALKS ABOUT RADIO\" \/>\n<meta property=\"og:description\" content=\"Almost exactly one year ago I critiqued a Cedars Sinai Hospital radio commercial. 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