{"id":10418,"date":"2011-07-19T00:01:00","date_gmt":"2011-07-19T07:01:00","guid":{"rendered":"http:\/\/danoday.com\/blog\/?p=10418"},"modified":"2011-07-18T21:09:38","modified_gmt":"2011-07-19T04:09:38","slug":"worst-radio-sales-promo","status":"publish","type":"post","link":"https:\/\/danoday.com\/blog\/2011\/07\/worst-radio-sales-promo\/","title":{"rendered":"FINALIST, WORST RADIO SALES PROMO BREAK EVER"},"content":{"rendered":"

Subscribers to my Radio Advertising Letter<\/a> know the most recent issue included my critique of an exceptionally bad, very recent major market sales promo on a music station.<\/p>\n

If you’re a subscriber: This is not<\/strong> the one you heard in my Radio Advertising Letter. (That one was Very Bad. This one is Even Worse.)<\/p>\n

I got this from Doug Harris<\/strong><\/a>, who was sent a copy of it 15 years ago.<\/p>\n

Sadly, the only thing that prevents this from being a Typical Bad Radio Sales Promo Break from 2011 is the encouragement of listeners to fax (not email, text or tweet) their entries.<\/p>\n

<\/object><\/p>\n

That break has too many bad elements to list them all here. So, just a few stand-outs…<\/p>\n

* The host begins by announcing it’s time for the trivia contest…and then, bizarrely, launches into a pitch for a different<\/strong> station contest.<\/p>\n

* He gives seven<\/strong> different phone numbers with which to enter.<\/p>\n

* He gives those 7 phone numbers before<\/strong> telling listeners they aren’t<\/strong> for the trivia contest he’d just announced; it’s for the other<\/strong> thing.<\/p>\n

* The radio station proudly lists among the valuable prizes for the person who correctly answers the trivia question: a keychain…a pen…and a bumper sticker.<\/p>\n

* In listing the prizes for the trivia contest, he promotes a third<\/strong> event: a station remote “from Bernie’s Bagels.” (I can’t make up stuff this bad, folks.)<\/p>\n","protected":false},"excerpt":{"rendered":"

Subscribers to my Radio Advertising Letter know the most recent issue included my critique of an exceptionally bad, very recent major market sales promo on a music station. If you’re a subscriber: This is not the one you heard in my Radio Advertising Letter. (That one was Very Bad. This one is Even Worse.) I […]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-10418","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-uncategorized"},"yoast_head":"\nFINALIST, WORST RADIO SALES PROMO BREAK EVER - DAN O\u2019DAY TALKS ABOUT RADIO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/danoday.com\/blog\/2011\/07\/worst-radio-sales-promo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"FINALIST, WORST RADIO SALES PROMO BREAK EVER - DAN O\u2019DAY TALKS ABOUT RADIO\" \/>\n<meta property=\"og:description\" content=\"Subscribers to my Radio Advertising Letter know the most recent issue included my critique of an exceptionally bad, very recent major market sales promo on a music station. If you’re a subscriber: This is not the one you heard in my Radio Advertising Letter. (That one was Very Bad. This one is Even Worse.) I […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/danoday.com\/blog\/2011\/07\/worst-radio-sales-promo\/\" \/>\n<meta property=\"og:site_name\" content=\"DAN O\u2019DAY TALKS ABOUT RADIO\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DanODayRadio\" \/>\n<meta property=\"article:published_time\" content=\"2011-07-19T07:01:00+00:00\" \/>\n<meta name=\"author\" content=\"Dan O'Day\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Dan_ODay\" \/>\n<meta name=\"twitter:site\" content=\"@Dan_ODay\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dan O'Day\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2011\\\/07\\\/worst-radio-sales-promo\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2011\\\/07\\\/worst-radio-sales-promo\\\/\"},\"author\":{\"name\":\"Dan O'Day\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/#\\\/schema\\\/person\\\/afe504342187ed9676675802d9c9b19c\"},\"headline\":\"FINALIST, WORST RADIO SALES PROMO BREAK EVER\",\"datePublished\":\"2011-07-19T07:01:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2011\\\/07\\\/worst-radio-sales-promo\\\/\"},\"wordCount\":232,\"commentCount\":15,\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/danoday.com\\\/blog\\\/2011\\\/07\\\/worst-radio-sales-promo\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2011\\\/07\\\/worst-radio-sales-promo\\\/\",\"url\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2011\\\/07\\\/worst-radio-sales-promo\\\/\",\"name\":\"FINALIST, WORST RADIO SALES PROMO BREAK EVER - DAN O\u2019DAY TALKS ABOUT RADIO\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/#website\"},\"datePublished\":\"2011-07-19T07:01:00+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/#\\\/schema\\\/person\\\/afe504342187ed9676675802d9c9b19c\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2011\\\/07\\\/worst-radio-sales-promo\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/danoday.com\\\/blog\\\/2011\\\/07\\\/worst-radio-sales-promo\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2011\\\/07\\\/worst-radio-sales-promo\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/danoday.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"FINALIST, WORST RADIO SALES PROMO BREAK EVER\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/danoday.com\\\/blog\\\/\",\"name\":\"DAN O\u2019DAY TALKS ABOUT RADIO\",\"description\":\"Straight talk about radio programming, radio advertising, radio production...Well, you get the idea.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/danoday.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/#\\\/schema\\\/person\\\/afe504342187ed9676675802d9c9b19c\",\"name\":\"Dan O'Day\",\"url\":\"https:\\\/\\\/danoday.com\\\/blog\\\/author\\\/assistant\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"FINALIST, WORST RADIO SALES PROMO BREAK EVER - DAN O\u2019DAY TALKS ABOUT RADIO","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/danoday.com\/blog\/2011\/07\/worst-radio-sales-promo\/","og_locale":"en_US","og_type":"article","og_title":"FINALIST, WORST RADIO SALES PROMO BREAK EVER - DAN O\u2019DAY TALKS ABOUT RADIO","og_description":"Subscribers to my Radio Advertising Letter know the most recent issue included my critique of an exceptionally bad, very recent major market sales promo on a music station. If you’re a subscriber: This is not the one you heard in my Radio Advertising Letter. (That one was Very Bad. This one is Even Worse.) I […]","og_url":"https:\/\/danoday.com\/blog\/2011\/07\/worst-radio-sales-promo\/","og_site_name":"DAN O\u2019DAY TALKS ABOUT RADIO","article_publisher":"https:\/\/www.facebook.com\/DanODayRadio","article_published_time":"2011-07-19T07:01:00+00:00","author":"Dan O'Day","twitter_card":"summary_large_image","twitter_creator":"@Dan_ODay","twitter_site":"@Dan_ODay","twitter_misc":{"Written by":"Dan O'Day","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/danoday.com\/blog\/2011\/07\/worst-radio-sales-promo\/#article","isPartOf":{"@id":"https:\/\/danoday.com\/blog\/2011\/07\/worst-radio-sales-promo\/"},"author":{"name":"Dan O'Day","@id":"https:\/\/danoday.com\/blog\/#\/schema\/person\/afe504342187ed9676675802d9c9b19c"},"headline":"FINALIST, WORST RADIO SALES PROMO BREAK EVER","datePublished":"2011-07-19T07:01:00+00:00","mainEntityOfPage":{"@id":"https:\/\/danoday.com\/blog\/2011\/07\/worst-radio-sales-promo\/"},"wordCount":232,"commentCount":15,"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/danoday.com\/blog\/2011\/07\/worst-radio-sales-promo\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/danoday.com\/blog\/2011\/07\/worst-radio-sales-promo\/","url":"https:\/\/danoday.com\/blog\/2011\/07\/worst-radio-sales-promo\/","name":"FINALIST, WORST RADIO SALES PROMO BREAK EVER - DAN O\u2019DAY TALKS ABOUT RADIO","isPartOf":{"@id":"https:\/\/danoday.com\/blog\/#website"},"datePublished":"2011-07-19T07:01:00+00:00","author":{"@id":"https:\/\/danoday.com\/blog\/#\/schema\/person\/afe504342187ed9676675802d9c9b19c"},"breadcrumb":{"@id":"https:\/\/danoday.com\/blog\/2011\/07\/worst-radio-sales-promo\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/danoday.com\/blog\/2011\/07\/worst-radio-sales-promo\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/danoday.com\/blog\/2011\/07\/worst-radio-sales-promo\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/danoday.com\/blog\/"},{"@type":"ListItem","position":2,"name":"FINALIST, WORST RADIO SALES PROMO BREAK EVER"}]},{"@type":"WebSite","@id":"https:\/\/danoday.com\/blog\/#website","url":"https:\/\/danoday.com\/blog\/","name":"DAN O\u2019DAY TALKS ABOUT RADIO","description":"Straight talk about radio programming, radio advertising, radio production...Well, you get the idea.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/danoday.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/danoday.com\/blog\/#\/schema\/person\/afe504342187ed9676675802d9c9b19c","name":"Dan O'Day","url":"https:\/\/danoday.com\/blog\/author\/assistant\/"}]}},"_links":{"self":[{"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/posts\/10418","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/comments?post=10418"}],"version-history":[{"count":8,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/posts\/10418\/revisions"}],"predecessor-version":[{"id":10426,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/posts\/10418\/revisions\/10426"}],"wp:attachment":[{"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/media?parent=10418"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/categories?post=10418"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/tags?post=10418"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}