{"id":1027,"date":"2009-07-30T00:05:49","date_gmt":"2009-07-30T07:05:49","guid":{"rendered":"http:\/\/danoday.com\/blog\/?p=1027"},"modified":"2009-07-22T00:53:46","modified_gmt":"2009-07-22T07:53:46","slug":"radio-commercials-overcome-writers-block","status":"publish","type":"post","link":"https:\/\/danoday.com\/blog\/2009\/07\/radio-commercials-overcome-writers-block\/","title":{"rendered":"RADIO COMMERCIAL COPYWRITERS: HOW TO OVERCOME WRITER’S BLOCK"},"content":{"rendered":"

(Part Two of An Irregular Series)<\/em><\/p>\n

\"radio

Mariah Carey's Shoe Closet (Really)<\/p><\/div>\n

When you’re stuck for an idea, call up a friend and talk about the general topic for 4 or 5 minutes.<\/p>\n

You’ve got to write a spot for a shoe store, and you’re stuck for an idea. Call a friend who buys lots of shoes and say, “Tell me about buying shoes.”<\/em><\/p>\n

“Huh?”<\/em><\/p>\n

“Why do you buy so many shoes? How do you decide which stores to buy shoes from? What’s your earliest memory of buying shoes?” <\/em><\/p>\n

Ask anything that comes to mind \u2014 not trying to write a commercial, just making conversation. And when they say something that suddenly triggers an idea in your head, you immediately say, “Well, gotta go!”<\/em><\/p>\n

\"radio

Half of My Shoe Wardrobe, Caught In A Tornado<\/p><\/div>\n

For 15 years I wrote a radio comedy service, and my friends always knew when I was on deadline and stuck for ideas…because that’s when I’d call them up. “Hey, how’s it going?”
\n<\/em>
\nWe’d starting chatting about this and that, bantering back & forth, and as soon as I ad libbed something funny that I could use in my comedy service, I’d end the conversation. “Talk to you next month….”<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

(Part Two of An Irregular Series) When you’re stuck for an idea, call up a friend and talk about the general topic for 4 or 5 minutes. You’ve got to write a spot for a shoe store, and you’re stuck for an idea. Call a friend who buys lots of shoes and say, “Tell me […]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[87,58,31,50,133,30,136,1,168,49],"tags":[],"class_list":{"0":"post-1027","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-radio-ads","7":"category-radio-advertising","8":"category-radio-commercial-copywriting","9":"category-radio-commercial-copywriting-radio-commercial","10":"category-radio-commercials","11":"category-radio-copywriting","12":"category-radio-creative","13":"category-uncategorized","14":"category-writers-block","15":"category-writing-radio-ads"},"yoast_head":"\nRADIO COMMERCIAL COPYWRITERS: HOW TO OVERCOME WRITER'S BLOCK - DAN O\u2019DAY TALKS ABOUT RADIO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/danoday.com\/blog\/2009\/07\/radio-commercials-overcome-writers-block\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"RADIO COMMERCIAL COPYWRITERS: HOW TO OVERCOME WRITER'S BLOCK - DAN O\u2019DAY TALKS ABOUT RADIO\" \/>\n<meta property=\"og:description\" content=\"(Part Two of An Irregular Series) When you’re stuck for an idea, call up a friend and talk about the general topic for 4 or 5 minutes. 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