{"id":1014,"date":"2009-07-21T00:05:35","date_gmt":"2009-07-21T07:05:35","guid":{"rendered":"http:\/\/danoday.com\/blog\/?p=1014"},"modified":"2009-07-20T22:02:24","modified_gmt":"2009-07-21T05:02:24","slug":"radio-station-satellite-programming-should-be-heard-but-not-seamed","status":"publish","type":"post","link":"https:\/\/danoday.com\/blog\/2009\/07\/radio-station-satellite-programming-should-be-heard-but-not-seamed\/","title":{"rendered":"RADIO STATION SATELLITE PROGRAMMING SHOULD BE HEARD BUT NOT SEAMED"},"content":{"rendered":"

\"radioA loyal reader writes:<\/p>\n

“I’m the program director of a radio station that uses a lot of satellite fed music. The satellite service provides call letter drops and liners, etc…with the voices of the satellite announcers. Should I use the satellite announcers to voice these liners or should I use our station’s image voice?”<\/p><\/blockquote>\n

\n

Assuming the satellite announcers do a decent job of it, I\u2019d go with them. Here\u2019s why:<\/p>\n

1. A radio station requires consistency of sound. That does not<\/strong> mean using only one voice. But when someone speaks as “the voice of” your radio station, the audience should be able to recognize that voice.<\/p>\n

2. The operational goal from the viewpoint of the end user (the listener) is seamlessness<\/strong>. You want everything to sound as though it’s happening live, in your studio, in the very town where the listener is tuning in.<\/p>\n

But if there’s a line of demarcation between your jocks and the overall radio station sound, your seams are showing.<\/p>\n

You should, however, feel free to voice your preferences of announcers for your drop-ins. If the service assigns the drops randomly to their announcers, you might be airing too many “station voices.”<\/p>\n

Or you might be airing a voice that simply doesn’t present your radio station the way you’d like. Do not<\/strong> simply settle for what they “give” you. (Remember, they’re not giving you anything; you pay for it.)<\/p>\n","protected":false},"excerpt":{"rendered":"

A loyal reader writes: “I’m the program director of a radio station that uses a lot of satellite fed music. The satellite service provides call letter drops and liners, etc…with the voices of the satellite announcers. Should I use the satellite announcers to voice these liners or should I use our station’s image voice?” Assuming […]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[124],"tags":[],"class_list":{"0":"post-1014","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-radio-programming"},"yoast_head":"\nRADIO STATION SATELLITE PROGRAMMING SHOULD BE HEARD BUT NOT SEAMED - DAN O\u2019DAY TALKS ABOUT RADIO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/danoday.com\/blog\/2009\/07\/radio-station-satellite-programming-should-be-heard-but-not-seamed\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"RADIO STATION SATELLITE PROGRAMMING SHOULD BE HEARD BUT NOT SEAMED - DAN O\u2019DAY TALKS ABOUT RADIO\" \/>\n<meta property=\"og:description\" content=\"A loyal reader writes: “I’m the program director of a radio station that uses a lot of satellite fed music. 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