{"id":10031,"date":"2011-06-13T00:11:56","date_gmt":"2011-06-13T07:11:56","guid":{"rendered":"http:\/\/danoday.com\/blog\/?p=10031"},"modified":"2011-06-13T00:11:26","modified_gmt":"2011-06-13T07:11:26","slug":"kohls-radio-commercial","status":"publish","type":"post","link":"https:\/\/danoday.com\/blog\/2011\/06\/kohls-radio-commercial\/","title":{"rendered":"MONDAY RADIO COMMERCIAL SMACKDOWN: Kohl’s Shouldn’t Expect Great Things From This Radio Ad"},"content":{"rendered":"

Once again I find myself needing to point out:<\/p>\n

In a radio commercial, the picture you paint in the listener’s mind is what that listener will remember.<\/p>\n

Here’s the commercial.<\/p>\n

<\/object><\/p>\n

They devoted the first 16 seconds (53%) of that advertisement to something that has nothing to do with and does nothing to help sell what this radio commercial is trying to sell.<\/p>\n

This radio spot is bad from every angle.<\/p>\n

As a story: <\/strong>Um…So how would the honey badger react while being told the details of Kohl’s store rewards, which were time consuming and tedious?<\/p>\n

As a picture:<\/strong> I’m embarrassed to admit I don’t know what a honey badger is, much less what one looks like. Obviously I don’t get out enough.<\/p>\n

So as a listener, I picture some ill-defined, snarling rodent-like creature. (Yeah, I’ve since looked it up and learned it’s not a rodent.)<\/p>\n

You, however, know exactly what a honey badger looks like.<\/p>\n

\"radio<\/a>

The Honey Badger (but you already knew that)<\/p><\/div>\n

So you pictured something close to the above illustration, right?<\/p>\n

In a radio commercial, the pictures carry the story. The words carry the fine print.<\/h3>\n

This particular radio advertisement for Kohl’s? Well, it did indirectly educate some of us about honey badgers.<\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Once again I find myself needing to point out: In a radio commercial, the picture you paint in the listener’s mind is what that listener will remember. Here’s the commercial. They devoted the first 16 seconds (53%) of that advertisement to something that has nothing to do with and does nothing to help sell what […]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-10031","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-uncategorized"},"yoast_head":"\nMONDAY RADIO COMMERCIAL SMACKDOWN: Kohl's Shouldn't Expect Great Things From This Radio Ad - DAN O\u2019DAY TALKS ABOUT RADIO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/danoday.com\/blog\/2011\/06\/kohls-radio-commercial\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MONDAY RADIO COMMERCIAL SMACKDOWN: Kohl's Shouldn't Expect Great Things From This Radio Ad - DAN O\u2019DAY TALKS ABOUT RADIO\" \/>\n<meta property=\"og:description\" content=\"Once again I find myself needing to point out: In a radio commercial, the picture you paint in the listener’s mind is what that listener will remember. 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