{"version":"1.0","provider_name":"DAN O\u2019DAY TALKS ABOUT RADIO","provider_url":"https:\/\/danoday.com\/blog","title":"KEY RADIO ADVERTISING PRINCIPLE: RADIO IS A PRECISE MEDIUM - DAN O\u2019DAY TALKS ABOUT RADIO","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"0KhMogylIm\"><a href=\"https:\/\/danoday.com\/blog\/2013\/10\/radio-advertising-principle\/\">KEY RADIO ADVERTISING PRINCIPLE: RADIO IS A PRECISE MEDIUM<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/danoday.com\/blog\/2013\/10\/radio-advertising-principle\/embed\/#?secret=0KhMogylIm\" width=\"600\" height=\"338\" title=\"&#8220;KEY RADIO ADVERTISING PRINCIPLE: RADIO IS A PRECISE MEDIUM&#8221; &#8212; DAN O\u2019DAY TALKS ABOUT RADIO\" data-secret=\"0KhMogylIm\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/danoday.com\/blog\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>\n","description":"Effective radio advertising isn&#8217;t general; it&#8217;s specific. It doesn&#8217;t target a mass audience (even though radio is a mass medium). It targets the people who are most likely to act on the sales message. And when used properly, radio paints pictures that are both more accurate and more precise than can be shown in a [&hellip;]"}