{"version":"1.0","provider_name":"DAN O\u2019DAY TALKS ABOUT RADIO","provider_url":"https:\/\/danoday.com\/blog","title":"DUSTIN HOFFMAN DEMONSTRATES DAN O\u2019DAY ADVERTISING PRINCIPLE - DAN O\u2019DAY TALKS ABOUT RADIO","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"WEp2ELTYN0\"><a href=\"https:\/\/danoday.com\/blog\/2011\/11\/dustin-hoffman-vw-ad\/\">DUSTIN HOFFMAN DEMONSTRATES DAN O\u2019DAY ADVERTISING PRINCIPLE<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/danoday.com\/blog\/2011\/11\/dustin-hoffman-vw-ad\/embed\/#?secret=WEp2ELTYN0\" width=\"600\" height=\"338\" title=\"&#8220;DUSTIN HOFFMAN DEMONSTRATES DAN O\u2019DAY ADVERTISING PRINCIPLE&#8221; &#8212; DAN O\u2019DAY TALKS ABOUT RADIO\" data-secret=\"WEp2ELTYN0\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/danoday.com\/blog\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","description":"I remember the commercial from when it originally aired \u2014 which was before anyone ever heard of Dustin Hoffman. (Okay, anyone outside of the world of Off Broadway theatre, where he was considered a genius.) In my Hypnotic Advertising seminar, I teach the value of what I call &#8220;Anticipatory Surprise&#8221;: The first time you experience [&hellip;]"}