1.0DAN O’DAY TALKS ABOUT RADIOhttps://danoday.com/blogrich600338<blockquote class="wp-embedded-content" data-secret="Zzjwuah3En"><a href="https://danoday.com/blog/2009/02/your-radio-station%e2%80%99s-most-important-asset/">YOUR RADIO STATION’S MOST IMPORTANT ASSET</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://danoday.com/blog/2009/02/your-radio-station%e2%80%99s-most-important-asset/embed/#?secret=Zzjwuah3En" width="600" height="338" title="“YOUR RADIO STATION’S MOST IMPORTANT ASSET” — DAN O’DAY TALKS ABOUT RADIO" data-secret="Zzjwuah3En" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript"> /* <![CDATA[ */ /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://danoday.com/blog/wp-includes/js/wp-embed.min.js /* ]]> */ </script> (Excerpted from Randy Michaels’ FUNDAMENTALS OF RADIO PROGRAMMING. There is a hierarchy of importance in any radio station. What is most important about your radio station? The Product? No. Bottom Line? No. The most important thing is your signal. If they can’t hear you, it doesn’t matter. You can put together the greatest radio station […]