30+ years ago I was at the Writer’s Guild Theater in Los Angeles, waiting for a movie screening to begin.
The screening was preceded by a trailer for a different, new, yet-to-be-released film.
Although the audience was comprised of “industry people,” none of us [continue reading…]
There are some things they don’t prepare you for in radio school. [continue reading…]
Over the years, I’ve been fortunate enough to be a guest speaker at numerous Radio Advertising Bureau conferences (now merged with the National Association of Broadcasters’ Radio Show, for whom I’ve also been privileged to speak many times).
I remember oh-so-clearly the first time I ever [continue reading…]
A Radio Advertising Advantage member asked for assistance with a thorny client problem.
I’m sharing this with the member’s permission, and I’ve changed any identifying names.
Both the radio station and the client are located what we’ll call “Smallville.”
The sales manager described his client’s predicament as follows [continue reading…]
A Radio Advertising Advantage member asked for my feedback on this script for a radio spot.
I’ve changed all the identifying details and am [continue reading…]
