DAN O’DAY TALKS ABOUT RADIO

THE BEST MOVIE TRAILER I EVER EXPERIENCED

by Dan O'Day on June 4, 2008

20+ years ago I was at the Writer’s Guild Theater in Los Angeles, waiting for a movie screening to begin.

A trailer for another film preceded the movie we had come to see.

No one in the audience — comprised of “industry people” — had ever heard of this not-yet-released new movie. Nor of the star (whose name isn’t even mentioned).

But when this trailer ended, the entire theater burst into HUGE applause. A spontaneous, unanimous, “Wow that was great!” ovation.

Turn up your volume first….

They should give Academy Awards for Best Edited Trailers: John Lithgow’s eye movement at 0:53 is magnificently placed, resulting in great foreshadowing that shifts the focus from pure fun to something more sinister.

This movie trailer is like a great record: Just as good now as the first time I experienced it.

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