Illustration © 2008 by Bobby Ocean
I’ve created this post for any Radio Advertising Letter subscribers who would like to comment on the two main topics I address in the newest issue.
Nothing to with radio, although if you agree with my assessment then you and your listeners might have fun ridiculing this gift, with people encouraged to call in to nominate their own “dumbest” gifts.
The U.S. Armed Forces Network has dedicated, mostly quite young, broadcasters deployed around the world. Over the years I’ve done seminars, coaching and critiques for them. The broadcasters are wonderful to work with.
The military bureaucracy? Uh, it’s been interesting.
Most recent example: My critique for one particular base operation was emailed to a bunch of people at that base. And every one of those emails was returned to me as undeliverable.
Reason: The base’s IT Department is “blocking all incoming email that ends with a dot-com.”
Well, gee, I guess there can’t be very many email addresses that end in “dot-com.” I feel so much safer.
