With Z100’s Dave Foxx returning as a guest speaker at this year’s International Radio Creative & Production Summit, I thought you might enjoy revisiting this video made by his son, Taige…who portrays Dave’s son.
Or, more accurately, Taige portrays “Grover,” and Dave portrays Grover’s father.
So enjoy the video and then go sign up for the Summit.
We just completed the second week of Harlan Hogan’s month-long STARTING YOUR VOICEOVER BUSINESS: Everything You Need To Know To Turn Your Dream Or Your Sideline Into A Business teleseminar series.
We asked our students to send us their candid reviews. Here they are.
Last week I challenged faithful readers to do something to improve upon this embarrassing piece of, uh, radio advertising from Chevron:
I knew that I wouldn’t know how to turn that into anything that even resembles an effective commercial. The task turned out to be daunting to you guys, too; we received only a small number of entries.
Here are two of the best.
Frank Baum does a good job of attracting our attention:
Eventually the spot sinks under the effort of attempting to say so many different yet meaningless things. But between Frank’s version and the original? No contest.
Gary Gerber takes a very interesting approach, turning the original dead commercial into a surprisingly human message:
But this approach doesn’t allow him time to include the 10 tons of necessary fine print.
Two valiant efforts. Thanks, guys.
This posting is for readers of my latest Radio Programming Letter to share their thoughts about the DJ with the dumb “music context,” my “Radio Twitter” idea, and/or how a network can sound “local.”
