“But,” a Loyal Reader asks, “what is The Nine Tape?”
You mean the inspired bit of radio history that was created by Howard Hoffman, Amos B. Moses, Pete Salant and Randy West?
Here. Listen.
Now watch the video where Hoffman just can’t stop talking about it.
The other day I sat down with the legendary radio personality, radio production wizard, and voiceover star Howard Hoffman.
It was the interview of a lifetime. At least, for him.
Time for another look at award winning radio commercials — spotlighting the good and the bad.
This one was a finalist in the 2009 Radio Mercury Awards.
Well, the performances are pretty good.
Which is more pathetic — the fact that the people who produced this apparently think they’re being funny, or the fact that right now you probably don’t remember (or never understood) exactly what was being sold and by whom?
The current issue of my Radio Advertising Letter discusses:
• The perils of reviewing movies that don’t exist
• How to make a phone number in a radio commercial memorable
• How to communicate a strong sales message within the constraints of a 30-second radio commercial.
This post is for my subscribers to use to add their own comments, thoughts, rejoinders, etc.
