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VOICEOVER CLASS SURVIVORS TELL ALL

voice over class

By now you might know Harlan Hogan and I are teaching our month-long teleseminar class, STARTING YOUR VOICEOVER BUSINESS: Everything You Need To Know To Turn Your Dream Or Your Sideline Into A Business, once more.

The first class is on Monday. Registration closes this Friday.

If you’re thinking about registering, it might help you to hear what last year’s graduates said after it was all over. Was it worth it? Or was it a waste of their time & money?

Here’s what they had to say….

Yvonne Meek

“The class was very practical and useful in that you didn’t ‘glamorize’ or try to hype us for our precious money.  Many other voiceover sites, etc. seem to make lots of promises and require lots of money to get started.”

We “forced” last year’s students to update us with their  “30-Day Success Reports.” Here’s Yvonne’s update:

“OK, so I am still stuck in my old, fearful and procrastinating ways but I did manage to secure a full production audio book project to be recorded in my fully equipped home studio.

“I will also be recording ‘on hold’ presentations for our Chamber of Commerce and Visitors and Convention Bureau.”

Hmm. That’s what she accomplished in the first 30 days after the end of the class while still being “fearful and procrastinating”??

Mike Achen

“What a great class this has been. It is probably the best $$$ I have spent on voiceover ever. And here is why I say that.

“1) You broke it down into four 4-week segments with each week keying in on vital aspects of the business of voiceover.

“2) Every week you added Q&A after the class to help us with our own areas we might be curious about. You also gave us bonus calls …enough said.

“3) You showed us what a workbook with an action plan might look like and gave us nuts and bolts examples each week of actions we can take to start and build our business.

“4) It is very obvious you both have the experience and know how to show beginning, intermediate, and expert VO actors how to ramp up our business with a hands on approach to making a plan, getting started, and following through.

“Thank you Harlan and Dan for a REAL class on how to start and grow my business. By the way, I booked a narration gig for a large public utilities company here in the inland empire right after Class 4. This was a result of ‘the work of voiceover work is getting the work.'”

Deborah Reast

“I want to thank you both for the time involved in hosting the class and the many hours you must have spent preparing and creating the ‘Starting Your Voiceover Business’ course.

“Certainly many of us have procrastinated in doing the ‘work of voiceover work’, namely contacting people and putting it all out there. Now that we know a lot more than we did four weeks ago, our confidence is improved and we’ll begin setting the voiceover world on fire!

“During the class I personally discovered that I definitely need to brush up and play around more with the technical aspect of recording. I don’t think any of us can get away with remaining unfamiliar with our home studio equipment. Since much of the work is no longer done at a proper recording studio, we all need to become more tech savvy to obtain projects and to do more work with an increased number of clients.

“It was very helpful to have the recording critiqued. I gained excellent tips during the class and the experience and knowledge you both bring to the table (in a humorous and irreverent way) will be extremely valuable as we build our businesses.

“The weekly worksheets were detailed and full of information which can be retained and used along our voiceover journey. This is my second business and it is a division of my first company, so much of my company accounting and legal aspects are already in place, however, during the last session I picked up two accounting ideas that I will begin using immediately. Anyone just starting out surely will have their business run much more smoothly because of the information they received in Module 4.

“Your willingness to begin the Facebook group, to be available to the students and to continue to create future courses shows your dedication to the business. We are very fortunate to have found you and I’m sure each of us also wants to make you proud.”

Norman Jacklin

“First of all, this was a high class series of great monetary value, important in these times. Harlan Hogan provided the meat and potatoes of the curriculum, carefully explaining a whole range of marketing and business practices with the skill of an experienced VO performer, adman and accountant.

“Dan O’Day was no slouch either and provided motivational thoughts, insightful questions and at times some humor. They provided numerous hours of instruction, question and answer feedback and bonus sessions with industry experts totaling, by my count, at least 25 hours for the total cost, a rare bargain.

“Second, they utilized advanced teleclass and downloading technology, where astonishingly, they were able to control class outbursts, silly questions, self aggrandizement and the general wasting of time, often unavoidable with this venue of instruction.

“Third and most important, their instruction was relevant, valuable, practical and doable as long as students were willing to get up off their chairs and take action, even if in small steps.

“Fourth, in addition to the foregoing, Dan O’Day established a face book page for student’s continuing and future questions and advice. The Duo even managed to have their friend and colleague, Jeffrey P. Fisher, review for voice quality and recording technique, over three hours worth of audio submitted by students.

“I’d say kudos and ‘props’ to these two for meticulous planning, having fun with their material and some dumb luck!”

Susan Smart

“First let me just say this, I think you guys are so wonderful to give us your time and knowledge, and anything worth having is worth paying for and I’m telling you that this whole experience was so worth it!

“Each and every class this month was awesome and the best things I’ve gotten out of the overall set are how to move forward and what to expect and something even better: ‘what is expected of me’ in so many aspects of the business.

“Sometimes when I don’t know what to do, I become distracted and start doing so many different things it takes me a long time, if ever, to get back to where I should be. These classes have allowed me to set a path/plan that I can refer to when I get sidetracked, so I’m back on track right away.

“The bonus classes were absolutely the best. Those alone were well worth the money we paid. The ‘How to get things done’ {bonus call} was exactly what I needed. I was so happy to get the Pro Tools Information and again, it was so timely it was like you knew I was fumbling with my brand new studio tools. The {secret bonus class} was also a good one, it really opened my eyes about {sorry — secret bonus!). Thanks Dan for all your hard work and effort on these.

“I was so happy when you announced this class as I’d been scouring the web for months and  found only a few places that have any real serious information. The compilation of the information in these classes has allowed me to get a plan together. I feel confident as I move forward with my plan that I know where I want to be going and I’ve learned a lot about how to get there.

“The audio evaluation was priceless, it covered exactly what I’d been wondering since I set up my studio. Mostly, how was the sound in my ‘closet’ and did I have the right mic for my voice? Thank you Jeffery, for answering those very questions.”

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“Good God..."

You know how RAIDERS OF THE LOST ARK starts out with a tremendously exciting action sequence and then throughout the movie keeps piling on the thrills?

That’s what this commercial is like. Except it begins horribly and then, astonishingly, gets worse and worse.

1. Advertising intersects common human experience.

When is the last time you encountered a talking hamburger and/or a talking sausage? How effectively does that little scenario connect with your life?

2. A talking hamburger? How original.

If that commercial was created by an ad agency (and not — as I dearly hope — by a precocious 7-year old child who has been allowed to watch Mad Men), now I will reveal a closely guarded trade secret:

It’s a national “branding” adaptation of an inane, cliched, paint-by-numbers blueprint long used by People Who Never Should Be Allowed Near A Radio Commercial.

Here, try it yourself. Just plug in whatever ad category you wish and see what happens:

VO 1:  Hey, buddy!

VO 2:  Wha…? Who said that?

VO 1:  It’s me. Your (         ).

VO 2:  My (      )?

VO 1:  Yeah. You know, you’ve been neglecting me, and even (        )s need a little attention every now and then. That’s why you should take me to (Sponsor), where they’ll (       ) me, (      ) me, and even (      ) me all for one low price. I mean, you wouldn’t want me to (      ), would you?

VO 2:  Well, no.

VO 1:  Of course not! That would be pretty awful. That’s why you should call (Sponsor) right away at 343-8874. That’s 343-8874.

VO 2:  What was that number again?

VO 1:  343-8874.

VO 2:  You know, for a (        ), you’re pretty smart.

VO 1:  Aw, well — Hey, get a load of THAT sweet little (       )!

ANNOUNCER:  For all of your (       ) needs, that’s (Sponsor) at 343-8874. 343-8874.

3.  Radio is a visual medium, and successful radio advertising paints pictures of the results promised by the product or service.

Maybe you pictured a talking hamburger.

Perhaps you envisioned a talking sausage.

But you didn‘t picture food grilling on your barbecue, smoke gently wafting toward your hungry guests who are delighted by the aromas.

4. A rain dance???

That comedic climax is so lame, so mind bogglingly stupid that my most scornful invective couldn’t begin to do it justice.

I mean, a rain dance??

But Here Is What Puts This Commercial In The Hall of Shame.

I heard that spot in Los Angeles.

5.  Special Note To The Guy From New England Who Wrote This Commercial: In this part of the country — in fact, in most parts of the United States — we don’t have “cookouts.”

We have barbecues.

Too bad the copy ran long and you had to cut the line about washing down the burgers & sausage with a delicious cold frappe, huh?

Among the many things you never learned about radio advertising: Speak the language your target audience speaks. If Californians have “barbecues,” why would you talk to them about their “cookouts”?

Okay, fine. The inexperienced, entry level copywriter who wasted Kingsford’s advertising dollars didn’t know that “cookout” is a regional colloquialism unheard of west of the Mississippi River. After all, you don’t know what you don’t know.

But not a single person down the line knew and cared enough to say, “Uh, guys? No one here says ‘cookouts'”??

C’mon, everybody. Let’s all get together and do a rain dance. Maybe the resulting storm will drown out of this 60-second embarrassment.

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“That radio station was a real toilet…”

radio cartoonsIllustration © 2010 by Bobby Ocean

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VIDEO: THE REAL DON STEEL ON THE RADIO, 1988

los angeles radio KRLAThe Real Don Steel

KRLA Radio Los Angeles

1988…

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April, 1996 (continued): After my unforgettable with 400 Swedish student nurses in  Växjö, I boarded a flight to Stockholm, where I connected to another flight that was to bring me to Ostersund, Sweden.

That second flight sat, fully boarded, on the ground in Stockholm for 45 minutes past its departure time.

Crew members repeatedly walked slowly down the aisle, counting the passengers; something was amiss.

Then a gate agent came aboard and asked each passenger to produce a boarding pass; each of us had one. But it appeared, inexplicably, that there was an “extra” unaccounted for passenger on board; there was one more passenger on the plane than there were tickets collected at the gate.

But everyone had a valid boarding pass. How could that be? Finally they gave up trying to solve the mystery, and our 9:05PM flight left at 10:00PM.

Upon our arrival at Ostersund, I was surprised to hear my name paged inside the airport. As requested, I reported to the SAS customer service desk.

“I’m Dan O’Day,” I said. “You just paged me?”

“Yes, Mr. O’Day. You just arrived from Stockholm?

“Yes.”

“May I see your receipt for your ticket, please?”

“My receipt?”

“Yes.”

That’s what’s left of an airline ticket after it’s been used. So I dug out my ticket and handed it over.

The SAS agent examined it, then exclaimed, “This is your ticket! You were supposed to give it to them at the airport in Stockholm!”

“I gave it to them at the airport. This is what they gave me back.”

“You should have kept the boarding pass but not the ticket. You caused the whole problem for everyone!” he said.

I was much too exhausted by this time to offer a crushing rejoinder, so I just shook my head and walked away.

But it really wasn’t my fault.

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