First, the radio commercial….
As usual, this restaurant radio commercial tries to say too many things and, as a result, ends up saying nothing.
– You can see the Queen Mary
– It’s at Parker’s Lighthouse in Long Beach
– You can enjoy “supper club dining”
– Great steaks
– Fine wines
– Live music
– And here’s our phone number twice. Because unlike most people, when you hear about a new restaurant you immediately call to make a reservation.
Meanwhile, the rest of the world checks out the restaurant online…if the rest of the world knows where to find the restaurant’s website.
The Queensview Steakhouse does have a website.
No, the website isn’t very good:
Hint to restaurants: Diners want to view your menu online, not to download a PDF version.
Hint: One of the most common reasons people visit a restaurant website is to find the address. Don’t make them search for it; feature it on your home page.
On the other hand, the home page features a video that uses a fuller version of that musical theme. The video does a good job of bringing to life the images so ineffectively alluded to in the radio voice over.
New restaurant with a website with a video that “sells” the experience it offers? This radio commercial should have been used to drive traffic to the website.
