DAN O’DAY TALKS ABOUT RADIO

RADIO NEWS DIRECTOR’S/JOURNALIST’S JOB DESCRIPTION

by Dan O'Day on February 29, 2012

Last week I offered a job description for the radio personality.

One person (quite understandably) opined that there would be no need a definition of “the radio news reporter’s job,” because “it’s fictional, like Le Nesman.”

But for the small number of American radio stations that employ real newspeople, as well as the larger number of radio stations outside the U.S. that have “real” news departments, here is The Radio News Director’s/Journalist’s Job Description:

To keep your listeners “in the loop.”

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RADIO PRODUCTION, CREATIVE, VOICE ACTORS: Profit From My Laziness

by Dan O'Day on February 28, 2012

Here’s where to order the (very) limited edition DVD set from the last-ever International Radio Creative & Production Summit.

Here’s the coupon to enter to save…Well, I explain that in the video.
Coupon Code: Summit-DVD-70

This Lazy Discount Offer expires on March 6, 2012. (Or sooner, if we sell out before then.)

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MONDAY RADIO COMMERCIAL SMACKDOWN: Guess The Mystery Advertiser

by Dan O'Day on February 27, 2012

The following is not a parody of bad radio advertising. It’s the beginning of a real radio commercial airing in Los Angeles.

So that’s what separates the advertiser from all the other businesses in the world.

Their customers look for great value without compromising quality. (This advertiser bravely goes against the tide of businesses that promise “poor quality at rip-off prices.”)

They offer their customers “the quality” they’ve “come to expect.” (What businesses don’t offer their customers the quality they’ve come to expect?)

Forget about identifying the advertiser. What about narrowing it down to, say, fewer than 100 product or service categories?

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(video) JOHN FROST – NEW MUSIC RADIO IMAGING

by Dan O'Day on February 24, 2012

More inspiration from the amazing John Frost, with quick, punchy imaging for new music/rock radio stations.

If you cannot view the above video, please use this alternate player.

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JOB DESCRIPTION: THE RADIO PERSONALITY

by Dan O'Day on February 23, 2012

Earlier this week I published a 3-point description of the radio program director’s job.

Here’s a practical look at the Radio Personality’s job.

1. To establish a strong, personal bond with as many listeners as possible.

2. To keep people listening longer than they planned.

3. To get listeners to return tomorrow.

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