by Dan O'Day
on April 30, 2012
As a consumer, what do you look for in a car dealer?
Go ahead, jot down whatever comes to mind.
Now, the commercial.
Would everyone whose lists includes, “I want the dealer to perform as good as the cars it sells” please say so in the Comment field below?
The opening line of a radio commercial is the commercial for the commercial.
It’s your one chance to grab the attention of the targeted listener.
And “this is your sign”??
You mean the dealership sign that we can’t see, because the commercial is being aired on the radio?
“I tried radio…and it didn’t work.”
{ }
by Dan O'Day
on April 29, 2012
The latest issue of my Radio Programming Letter discusses the importance of a radio personality connecting with listeners on a “human” level.
This posting is for subscribers to add their own comments….
{ }
by Dan O'Day
on April 27, 2012
{ }
by Dan O'Day
on April 26, 2012
This is another in my series of brief yet relevant radio job descriptions.
Radio sales manager’s job description:
Coach.
(P.S. Here’s a handy coaching tool for sales managers.)
{ }
by Dan O'Day
on April 25, 2012
From whom are you most likely to make a significant purchase:
A) Someone who makes you laugh?
B) Or someone you trust?
If you agree that the answer is B), what should your radio commercial strive for — provoking laughter or engendering trust?
{ }
