A Loyal Reader Writes:
It’s the first manager & radio gig for my GM, so he has no radio past, nor any idea of “radio culture.” He’s taken away any production authority I’ve had and now prefers the CLIENT write their own copy (complete with all the classic cliches we’ve tried to avoid for years).
The GM told me I was “an obstacle” for salespeople to get the spot on the air…and I was, because I wouldn’t allow substandard copy to air! Now, those days are gone and your many great lessons have been rendered irrelevant.
My question: How do I get clients to use your Bad Commercial Generator? At least it’s a helluva lot better than the tripe I have to produce now….Really feeling helpless here, Dan.
Thank goodness, an easy question for a change.
Remember, Loyal Reader isn’t asking me to solve the problem of trying to do work you can be proud of when you’re saddled with a know-nothing/cares-less manager.
He’s just asking how he can get his clients to use my Bad Commercial Generator.
Good news: It’s already an iPhone app. Give it to all of your clients.
Better news: We’re feverishly working on a new-and-improved Bad Radio Commercial Generator app. Still free. With luck, it’ll be available by October 1.
