Each Tuesday of Harlan Hogan’s month-long STARTING YOUR VOICEOVER BUSINESS: Everything You Need To Know To Turn Your Dream Or Your Sideline Into A Business teleseminar series includes an open-ended Q&A session.
Here’s what our students had to say about the one we completed tonight, dealing with “Finding Work” and “Getting Work.”
We just completed the third week of Harlan Hogan’s month-long STARTING YOUR VOICEOVER BUSINESS: Everything You Need To Know To Turn Your Dream Or Your Sideline Into A Business teleseminar series.
Tonight’s major topics: Finding The Work and Getting The Work. We asked our students to send us their candid reviews. Here they are.
I’m sorry to report that Eastwood Insurance’s radio advertising hasn’t improved since it was featured in an earlier Monday Radio Commercial Smackdown.
Here’s the latest.
The only real selling point of this spot is “$37 down and low monthly payments” — which is mentioned in the opening line and never again. By the end of the commercial — heck, by the very next sentence — the listener has forgotten all about that.
“But Dan, what about the fact that she’s been an agent there for 17 years?”
That’s nice. But it doesn’t sell insurance.
They give both a terrible vanity phone number (1-800-470-2-SAV) and its numeric equivalent.
Here Comes The Clue Train.
If you give both a vanity number and its numeric equivalent and a listener wants to write down one of them (unlikely as that is with this commercial), the listener will write down the numeric equivalent and ignore the vanity number.
“But some people won’t be able to write it down, and we want them to remember it. That’s why we have the vanity number, too!”
Chug Chug Chug
Oops, the Clue Train’s job isn’t done yet. Nobody will remember “1-800-470-2-SAV.”
They give two Calls To Action (call or visit their website). That’s one too many. (Multiple Calls To Action depress total overall response.)
And then the friendly, “been here 17 years” agent is made to look ridiculous as she’s pressed into service to deliver the fast-talking disclaimer. I hope at least she was paid a bonus for voicing the radio commercial.
