David Srebnik is a public radio guy who’s seen me speak at various public radio conferences. If you’ve ever heard my “chickenfish” story, his will make sense.
If you haven’t….Well….
“Got into a little bit of trouble at the NATS game last night.
“I insisted on buying some Watercoke from the vendor who kept passing by our seats. Like many of us, I’m trying to eat healthy, and it sounded like Watercoke might be healthier than regular Coke.
“He refused to sell me the Watercoke…called Security, and I was taken to some security detention area at the stadium.”
“Things got worse when I asked for the Chickenfish.”
Over the years, a lot of people have mentioned the “Chickenfish” story to me.
If you ever heard me tell it, did it make an impact on you? Have you ever shared it with others?
(And if you did, how did they react? Probably just scratched their heads and looked puzzled….)
This is the fourth in a series of critiques of award-winning radio commercials — those honored as “the best of the best” by the 2007 Radio Mercury Awards.
I don’t like this radio commercial. It’s hackneyed, corny, false, fake.
But…
By the end of the spot I did get the message that when you fly Jet Blue, you get to watch Direct TV on the seatback on in front of you.
The current issue of my Radio Programming Letter delves into what I call “Contextual Programming” — the only way to win in today’s competitive media environment.
This post is for my subscribers to use to add their own comments, thoughts, objections, examples, etc.
Peter Fuermetz of Broadcast-Future! obviously is a big fan of mine. He’s flown from Germany to Los Angeles to attend my International Radio Creative & Production Summit. He’s flown me to Germany to speak at a huge radio advertising conference.
But why is he such a big fan? Is it my sparkling personality? Or is it the brilliance of my presentations?
Because “Modesty” is my middle name (long story, on my mother’s side of the family some ancestor’s name was changed at Ellis Island from “Modestovichonivichy”), I’ll step aside and let Peter tell you in his own words how great I am.
