John Frost blew the room away at the 2010 International Radio Creative & Production Summit. Played some amazingly entertaining stuff.
I foolishly put this video clip on Sunday’s blog — a day when most people do something more fun than check my blog. So here it is again.
And here are more video clips from Summit 2010…
First, the commercial….
What They're Telling Us To Get Off
Pro: Helpful tips.
Cons: Cutesy writing and an confused, aimless voice over delivery.
But the Call To Action? “Check out our brain teaser…”
Um…Why would we want to do that?
To see how our mental acuity compares to that of other people our age?
To see if we perform well enough not to worry about our brains deteriorating? Or to confirm our fear that we’re experiencing more senior moments than the norm?
The goal of this commercial was to drive targeted traffic to their website.
“Check out our brain teaser” is missing a crucial element: a reason.
The latest issue of my Radio Programming Letter includes articles about horizontal promoting for radio shows…A tip for delivering radio news more conversationally…And the dangers of playing someone’s favorite song.
This posting is for subscribers to add their own comments….
Radio imaging wizard John Frost was a guest speaker at this year’s International Radio Creative & Production Summit.
Here John talks about timing & comedy & radio….
Radio programming legend (KFWB/Color Radio) Chuck Blore with the true story behind Los Angeles’ Great Amoeba Scare….
