First, let’s listen to the radio commercial.
Okay, the advertisement has ended. What key points can you recall?
When critiquing spots, usually I go through them and itemize both the good and the bad elements.
But because this one is overwhelmingly nonstop bad, there’s really no point in my presenting you with an itemized list of What They Did Wrong.
It’s easier to offer this complete list of everything they did right:
Their 60-second spot clocked in at exactly 60 seconds. Congratulations, Grand Canyon University!
When I heard this radio commercial, my first thought was, “I hope they don’t offer a degree in Advertising.”
Oops. They do:
Bachelor of Arts in Advertising and Public Relations with an Emphasis in Advertising Design
They do point out the program has “an Emphasis in Advertising Design.”
They don’t point out that “when it comes to radio advertising, we don’t have a clue.”
