A Loyal Reader Writes:
“I have purchased your manual on copyright laws as pertains to commercial production.
“I have a situation that I was hoping you could shed some light on, because I’m not sure if I understood it correctly or not in your manual.
“National Kia has purchased the rights and uses the new Maroon 5/ Adam Levine song Animals in their commercials. Our local Kia dealership has purchased advertising with us and wants to use the same song in their commercials.
“Can they?”
Nope.
Not even if the local dealership cries and yells and stamps its feet.
If your local Kia dealer wants to use the Maroon 5 song in its commercials, they’ll need to negotiate a license fee…which I kinda doubt will be within their budget.
Please see the bottom of Page 26 of your copy of THE ULTIMATE, NON-LAWYER’S GUIDE TO COPYRIGHT INFRINGEMENT IN RADIO COMMERCIALS…And How To Avoid It.
