A Loyal Reader — a radio station production director — writes:
“The account executive did a good job of providing me with the kind of information I needed to produce an effective radio commercial for a local dentist.
“But we’re not airing it. Why not? Because the dentist’s office manager says she hates it.
“The dentist, who is paying for the radio advertising, didn’t say that.
“But the office manager writes the check for the advertising, so she figures that gives her the final say over their what their commercials should say.
“When I tried to discuss the ad campaign with her, she said, ‘I’m not a commercial professional but I AM a consumer and I know what works!’
“It was only with tremendous self-restraint (and my wish not to lose my job) that I kept myself from saying, ‘You’re running Dr. (X)’s office all wrong. I’m not a dentist, but I DO have teeth…'”
Comments on this entry are closed.
“And what did your boss say after hearing it? You know, the dentist? The one we’re talking about… in the commercial?”
best dentist radio commercial ever…really is!
best dentist radio commercial ever…really is!