The loyal reader who sent me this radio commercial was upset because of the way the advertiser ridicules the station that broadcasts the ad.
If I’m advising the advertiser, however, I wouldn’t really care whether it hurt the station’s feelings.
I would, however, point out to the advertiser — in this case, the Dish Network — that they’re throwing their money away on a nonsensical campaign that will not produce results.
View this radio commercial critique on YouTube.
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Plus, unless you listen really closely, the spot is incomprehensible. Skip commercials, no commercial, commercials, tv, radio, dish hopper…..whew! Way too complicated and definitely not a simple, clear message.
@Nick Summers: And that’s a very common mistake made by advertisers: assuming that listeners are motivated to “listen really closely” to the radio commercial’s message.
Ads like these are why advertisers say radio doesn’t work for them. I know, preaching to the choir again….
So? Did you research the auto hope feature before you did this? that feature only works on show recorded during prime time television the next day after airing. On some channels it is 72 hours after airing. So are you saying Dan that ween you record a show you watch all the commercials? Don’t lie, we will know if you do this is the interwebz. It even says it in the advertisement. Sorry, I don’t listen to radio anymore because of commercials… Pandora, you pay monthly and don’t have to listen to them.